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As Apple tries to maintain its growth an...

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.

The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.

Some analysts have said that for Apple to regain its growth, the company needs a more aggressive strategy(进攻型策略) for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.

But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones," Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress.” he said.

In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.

Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-priced Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about1,000 yuan ($160) came with higher- resolution screens, better cameras and more powerful processors than phones at that price did a year earlier.

1.Apple's shares dropped sharply because in December______________.

A.the iPhone wasn't popular in China

B.its product quality was widely criticized

C.the earnings for the holiday quarter was disappointing

D.the investors were not satisfied with Apple's management

2.What can we learn from the passage?

A.Apple tends to offer a lower sales forecast.

B.China Mobile Ltd began to team up with Apple.

C.Cook is pessimistic about what Apple did in China.

D.Apple didn't take measures to develop Chinese market.

3.The author uses the report from CLSA to prove         _____.

A.their prices are actually lower than a year earlier

B.Apple in China has ability to deal with any problem

C.low-ended Android-based phones are progressing fast

D.the promotion of lower-end iPhone will face a challenge

4.The main purpose of the passage is to show the readers ______________.

A.Apple's high popularity in China

B.the challenge Apple faces in China

C.the approaching failure Apple will suffer in China

D.Apple's aggressive strategy in its market expansion

 

1.C 2.A 3.D 4.B 【解析】 试题分析:本文主要讲述的就是苹果公司在中国面临的困难的局面和挑战。 1.C 细节题。根据第一段2,3行Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.可知主要原因是C项。 2.A 推理题。苹果公司在中国的销售数据有了很大的下滑,以及受到中国本土的手机企业和韩国的三星的冲击,苹果公司可能会下调销售预期。故A正确。 3.D 推理题。根据文章最后一段. A report from CLSA in late November showed that many smart-phones sold at about1,000 yuan ($160) came with higher- resolution screens, better cameras and more powerful processors than phones at that price did a year earlier. 可知在中国,本土企业生产的低端手机的质量也很好,这就意味着苹果的低端手机会面临着很大的竞争。故D正确。 4.B 主旨大意题。根据文章主题段第一段第一句As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical.可知本文主要讲述的就是苹果公司在中国面临的困难的局面和挑战。故B正确。 考点:考察新闻类短文阅读
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There have been big changes in the attitudes of most parents over the last few years. Physical punishment is banned in schools in most countries, and in many countries, there are moves to ban all physical punishment of children even at home. However, many parents still believe that they have the right to use some physical punishments to deal with certain misbehavior at certain ages.

It’s easy to find reasons to allow some physical punishments. One issue is that many parents find it very difficult to abandon physical punishment completely. Parents argue that this was the way they were brought up and that it didn’t do any harm to them. They believe that for the child’s sake they have the right to discipline the child in any way they consider fit, including using some physical punishments. The other one is that physical punishment can be quick and effective. There is not much point reasoning with a screaming child in the supermarket.

However, there are several reasons why we should stop using physical punishment. One point is that most parents are not trained to deal with misbehaving children. They don’t have enough resources or choices to handle the situation. As a result, they immediately react by hitting the child even if there are other solutions to the problem. Another point is that unless people are challenged or forced to change their belief, they may keep following negative habits. An example is seat belt use —now most people wear seat belts without thinking, while years ago the idea of using seat belts was strange to most people. In the same way, banning physical punishment will force people to change their habits.

In conclusion, parents have to change some of their belief and ideas about how children should be raised. It is possible to avoid the use of physical force, and doing so will help us move closer to the dream of removing violence from our society.

1.According to the first paragraph, many parents think that ____________.

A.they are free to use physical punishment on their children

B.most of the children behave badly in their daily life

C.they have changed their attitudes towards their children

D.physical punishment is effective to educate their children

2.Many parents won’t give up physical punishment because _____________.

A.they are disappointed with their children

B.they were brought up just in the same way

C.they don’t want to hurt their children badly

D.they don’t know what to do with their children

3.The author gives the example of using seat belts in order to show ____________.

A.most people are used to wearing seat belts

B.it’s not difficult to change some negative habits

C.seat belts are really very necessary and useful

D.people won’t change their old habits unless forced

4.The main purpose of the author in writing this passage is to ____________.

A.talk about a ban on using physical punishment

B.tell us we should educate our children in other ways

C.advise parents to give up using physical punishment

D.suggest physical punishment should be used at home

 

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What does the word“youth” mean to you? Many define it as a precious time in their life when they are young, when fun, passion, and imagination seem limitless. But for most high school students, youth is a time of determination and willpower for achieving their goals.

This is vividly shown in Mark of Youth, a movie that opened on Feb 5. Mark of Youth tells the story of four Senior 3 students in a top high school in the days leading up to the national college entrance examination.

Each character represents a different type of student, ranging from the most mischievous(调皮的)to the most motivated. Like most teenagers, they enjoy carefree moments and like to talk about their schoolmates. But the tension of the approaching exam, probably their first life-changing event, is common—they must memorize seemingly endless English words and Chinese poems, work through piles of practice test papers, and improve their scores despite the increasing pressure.

But life exists beyond campus. That the college entrance examination is coming up doesn’t mean they can escape family changes, such as when one character’s parents get divorced or another’s father is arrested. Can these four young people handle their problems and eventually make it to their ideal universities despite their on –and –off campus stress?

The story is set in Hubei Huanggang Middle School, known for its students’ outstanding performances on the big exam. The four students are played by the actors who played in the reality shows Happy Boys and Happy Girls. HongKong actor Alex Fong plays their teacher.

Students may look more fashionable in Mark of Youth than in real life, but it is the story about the final year of high school that many viewers relate to.

“The film is very inspiring,” said Senior 2 student Yao Lingqian, 16, from Leshan Foreign Language School in Sichuan province. “A total commitment(投入)to hard work, though it can be lonely and no fun at all, will leave precious marks on my youth.”

And for Senior 3 student Gao Jing, the film has given her optimism. “The characters taught me that what you score is not the only important thing. The way you approach the exam matters the most,” said the 17-year-old from Zhenping County No 1 High School in Nanyang, Henan province.

“The film really reflects senior 3students’life.” Zhang Ping, a teacher from a senior high school in Qingdao, commented.

1.What is the function of the first paragraph in the passage?

A.To tell us what the word “youth” means.

B.To introduce what will be mainly talked about.

C.To tell youth is a time of determination and willpower.

D.To introduce some famous actors.

2.Why must the four Senior 3 students memorize seemingly endless English words and Chinese poems?

A.They want to enjoy carefree moments.

B.They want to gossip about their schoolmates.

C.They want to work through piles of practice test papers.

D.They want to improve their scores.

3.Which of the following is true about the film?

A.Mark of Youth tells a story that happened on Feb 5.

B.The characters in the film have to face the pressure from both study and their families.

C.The film tells a story that really happened in Hubei Huanggang Middle School.

D.Most characters in the film are played by actors from HongKong.

4.What kind of belief does the film convey?

A.Youth is a wonderful thing.

B.We youth should face challenge with smile.

C.Entrance examination is very important in our life.

D.The entrance examination isn’t so terrible.

5.Which of the person can we see in the film?

A.Alex Fong         B.Yao Lingqian        C.Gao Jing           D.Zhang ping

 

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Forget hard work and perseverance. Getting ahead is as simple as tidying your desk.

According to a leading expert, having a cluttered environment reflects a cluttered mind, but the act of tidying up can help you be more successful. The advice comes from Jayne Morris, the resident "life coach" for NHS Online, who said it is no good just moving the mess around. In order to clear the mind, unwanted items must be thrown away to free your "inner world", she said.

Ms Morris, who claims to have coached celebrities(名流) to major business figures, said: “Clearing clutter from your desk has the power to transform your business. Why? Because clutter in your outer environment is the physical sign of all the clutter going on inside of you." Clearing clutter has a chain effect across your entire life, including your work. Having an untidy desk covered in clutter could be stopping you achieving the business success you want." She is sure cleaning up will be helpful even though some of history's biggest achievers lived and worked in messy conditions.

Churchill was considered untidy from a boy throughout his life, from his office to his artist's studio, and the lab where Alexander Fleming discovered penicillin was famously untidy.

Among the recommendations is that simply tidying a desk at work and an overflowing filing cabinet (陈列柜) will instantly have a positive impact on "your inner world. " Anything that is no longer used should not be put into storage but thrown away completely.

Keeping something in the loft, garage or other part of the house, does not help because it is still connected to the person "by tiny energetic lines", Ms Morris claims.

She said, "The things in your life that are useful to you, that add value to your life, that serve a current purpose are charged with positive energy that refreshes you and enriches your life. But the things that you don't ever use and don't need anymore have the opposite effect on your energy. Things that no longer fit or serve you use up your energy. "

1.The underlined word "cluttered" (in Para.2) is closest in meaning to _____________.

A.messy            B.brief             C.complex          D.aggressive

2.Which of the following statements does Ms Morris agree to?

A.Changing the position of staff frequently will help to build up a clear mind.

B.A tidy office will lead to a success in your business affairs in no time.

C.To have a free mind, we need to throw away unneeded items at times.

D.You can pack up your things in garage or loft to cheer you up.

3.According to Ms Morris, an untidy desk probably means that              .

A.you are quite a failure

B.you are in a messy mind

C.you are very tired to deal with it

D.you have achieved the business success

4.Which of the following would be the best title for the passage?

A.Less untidy, more successful.

B.How to improve your inner world.

C.Cleaning up makes you less intelligent.

D.Being bigger achiever needs more effort.

 

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Dave Bruno works as an online marketing manager. Several years ago, one weekend Bruno and his family did a major house cleanup and then donated several bags of unneeded items to the local Goodwill store. “After all were done, I looked around and realized that I still had too much stuff”, says Bruno, “It occurred to me that maybe I wanted to lead a simple life but in reality I behaved differently.” That realization prompted the 39-year-old father of three to try an experiment, “The 100Thing Challenge”.

With the goal of breaking free of what he calls a “bad habit of consumerism(消费主义), Bruno was determined to live for one year with just 100 personal items. He cut down his possessions to 94 items, including a Bible, laptop, guitar, wedding ring, car and clothes. He created some guidelines for the experiment since his wife and daughters did not participate, familyshared and household items did not count as personal items. He also grouped together some basic things such as underwear and socks. Bruno began blogging about his new lifestyle and eventually wrote a book, The 100 Thing Challenge: How I Got Rid of Almost Everything, Remade My Life, and Regained My Soul.

Since completing the experiment, Bruno has continued to live by the motto: reduce, refuse, and rearrange and maintains just 110 personal things. “ Nearly three years of living with a minimal amount of personal possessions, I’m no longer in the habit of consuming for the sake of consumption (消费),” he wrote in his blog last week, “That has freed me up for all sorts of better endeavors (活动) than shopping—like spending time with family and writing a book and planning for business opportunities.”

Bruno’s project has also inspired others to live minimally, many of whom post their own 100 Thing Challenge updates on YouTube. “The reality is that the 100 Thing Challenge is surprisinglyeasy”, says Bruno, “I’m  not saying there were no challenges or disappointments. I miss some things, but not that much. Frankly, it’s far easier to live with less stuff than with excessive trash.”

1.What does the underlined sentence mean in Paragraph 1?

A.Bruno regretted to have an easy life.

B.Bruno had a special behavior in reality,

C.Bruno and his family led a happy life.

D.Bruno would have liked a life with fewer items.

2.The things were included in Bruno’s 94 items EXCEPT____________.

A.socks             B.a Bible            C.cookers           D.a wedding ring

3.What is the best title for the passage?

A.Live with 100 Things

B.Defeat 100 Challenges in Life

C.Survive by Your Motto

D.Consume for Consumption’s Sake

 

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I had not seen my parents for a long time. Last Saturday I drove a long way to visit them,  36   neither of them was at home. So I waited patiently at their home  37 their return. Not seeing them made me really  38 .

As I was walking around their bedroom, I  39 little reminders of them. Some Christmas gifts were still  40 in boxes. There were  41 on the wall, which I guess must have a  42 meaning to them. What took my breath away was seeing my dad’s emblems(徽章)from his military service of our country  43 he was young. My father never  44 to us about the Korean Wars. As I looked at those emblems hanging  45 with all the photos that he treasures, I  46 that this was an important part of his life, but I never spent the  47 in talking with him about them. The photos of my mom with her close  48 made me realize her life before she was my mom. I had been so  49 running my business to raise my own family that I  50 the chance to know about their past and experience.

We sometimes don’t realize something is  51 for us until we have lost it, so it’s not too late for us to talk to our parents about their past. I am writing my story to  52 everyone who is fortunate to still have their parents  53 to invest some time to learn about them. I am grateful to have  54 of my parents. So I still have time to talk with them. I hope that readers will  55 from my story and find the time to talk about those things in their life that mean so much to their parents.

1.                A.and            B.but            C.or   D.so

 

2.                A.for            B.to             C.of   D.in

 

3.                A.frightened      B.embarrassed     C.upset D.excited

 

4.                A.sought         B.took           C.needed   D.saw

 

5.                A.kept           B.folded          C.hidden   D.covered

 

6.                A.Santa Claus      B.family trees      C.family photos  D.old clothes

 

7.                A.simple         B.real            C.past D.special

 

8.                A.if             B.when          C.though   D.until

 

9.                A.talked          B.explained       C.showed   D.referred

 

10.               A.finally          B.clearly         C.proudly   D.openly

 

11.               A.promised       B.declared        C.admitted   D.realized

 

12.               A.courage        B.time           C.chance    D.energy

 

13.               A.friends         B.teachers        C.students   D.children

 

14.               A.strict          B.eager          C.busy D.blind

 

15.               A.rejected        B.avoided        C.delayed   D.missed

 

16.               A.hopeful        B.important       C.careful    D.original

 

17.               A.encourage      B.demand        C.require   D.warn

 

18.away  B. awake    C. around          D. alone

19.               A.one           B.neither         C.either D.both

 

20.               A.make          B.benefit         C.change    D.recover

 

 

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