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A news release (释放,发布)is a tool of commu...

A news release (释放,发布)is a tool of communication,through which information is passed to even the farthest end of the world.It keeps us well informed of the happenings of the world which would otherwise remain unknown.

When writing a news release,keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines:Keep it short and professional.Come up with a catchy headline that will grasp someone's attention.Sometimes the title will take more time to come up with than writing the release.That's okay-the headline could be critical for getting an event covered!

Cover the 5 W's in your first paragraph.Those are who you are; what you are doing;where,when you are doing;why you are doing it,which help us understand the details about the event.Besides,any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy,which is the most essential.

Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.

Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.

Have someone proof the release for spelling,grammar and content (determine whether what you are trying to relay is clear and right).Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.

Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake,it is critical that you call and notify the media of the correction.

1.What's the main purpose of the passage?

A.To tell us the importance of the news release.

B.To tell us how to avoid mistakes in the news release.

C.To make us know how to make the news release.

D.To ask us to read news release on the latest events.

2.What does the underlined word “catchy” in Para 2 probably mean?

A.Tricky.                B.Attractive.

C.Imaginary.             D.Funny.

3.What is the most important for a news release according to the passage?

A.Make sure the 5 W's in your first paragraph.

B.Choose a proper spokesperson for the event.

C.Make the news release newsworthy and accuracy.

D.Ensure activists are prepared for the events in advance.

 

1.C 2.B 3.C 【解析】 试题分析:文章介绍如何去写一个新闻发布。 1. 2. 3. 【名师点睛】 下面介绍一些词义猜测题的解题技巧。 1.根据定义或上下文解释进行猜测 有时短文中出现一个需要猜测其意义的词或短语,下面接着出现其定义或解释,这就是判断该词或短语意义的主要依据。例如:It will be very hard but also very brittle—that is, it will break easily.从后面that is(也就是说)的解释中我们可以了解到brittle 是“脆”的意思。4. 2.根据同位关系进行猜测 阅读中出现的难词有时后面紧跟一个同位语,对前面的词进行解释,这时可利用同位关系对前面或后面的词义或句意进行猜测。例如:The “Chunnel”, a tunnel(隧道) connecting England and France, is now complete.此句中a tunnel connecting England and France是Chunnel的同位语。因此,The “Chunnel”就是英法之间的海底隧道。 3.根据构词法(前缀、后缀、复合、派生等)进行猜测 在英语中,有很多词可以在前面加前缀,在后面加后缀,从而构成一个词,乍看起来,这个词可能是新词,但掌握了一定的构词知识,就不难猜出它的词义。例如:“Our parties are aimed for children 2 to 10,” Anaclerio said, “and they’re very interactive and creative in that they built a sense of drama based on a subject.”文中interactive是由前缀inter-(相互的)和active(活动的,活跃的)而构成的,同时根据上下文的意思可以判断,该词的含义应是“互动的”。 4.根据转折或对比关系进行猜测 根据上下句的连接词,如but, however, otherwise等就可以看到前后句在意义上的差别,从而依据某一句的含义,来确定另一句的含义。另外,分号也可以表示转折、对比或不相干的意义。例如:A child’s birthday party doesn’t have to be a hassle; it can be a basket of fun.从前后两句的意思可以看出,hassle和a basket of fun肯定是近乎相反的意义。所以不难判断hassle的意思是“困难,麻烦”。 考点:说明文阅读。
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6.A. courseB. benefitC. challengeD. features

7.A. beyondB. aboutC. overD. in

8.A. carefulB. proudC. tiredD. aware

9.A. possessB. applyC. includeD. develop

10.A. GraduallyB. FinallyC. LuckilyD. Hopefully

11.A. throughB. acrossC. ofD. on

12.A. SoB. ThusC. SinceD. While

13.A. deal withB. look intoC. point outD. take down

14.A. argueB. doubtC. over lookD. admit

15.A. muchB. fullC. lessD. more

16.A. costB. payC. careD. praise

17.A. contributeB. appealC. attendD. belong

18.A. ThereforeB. OtherwiseC. BesidesD. However

19.A. courageB. desireC. emotionD. spirit

20.A. decisionB. purposeC. solutionD. result

 

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