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A man once said how useless it was to pu...

A man once said how useless it was to put advertisements in the newspapers.“last week, ”said he, “my umbrella was stolen from a London church.As it was a present, I spent twice its worth in advertising, but didn't get it back.”

“How did you write your advertisement?” asked one of the listeners, a merchant.

“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper.The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella.The gentleman who finds it will receive ten shillings on leaving it at No.10 Broad Street.”

“Now, ”Said the merchant, I often advertise, and find that it pays me well.But the way in which an advertisement is expressed is of extreme importance.Let us try for your umbrella again, and if it </PGN0332.TXT/PGN>fails, I'll buy you a new one.”

The merchant then took a slip of paper out of his pocket and wrote:“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street.He is well known.”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door.In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown, and his own was among them.Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

1. The man once thought advertising was ________.

A. of little use 

B. of some use

C. practical

D. valuable

2.Why did the merchant say “I often advertise and find that it pays me well”?

A. He knew how to advertise.

B. He had more money for advertising.

C. He found it easy to advertise

D. He had a friend in the newspaper where he advertised.

3.Who had probably taken the umbrella?

A. The merchant.

B. The man himself.

C. Someone we don’t know.

D. The merchant’s friend.

4.What’s the main idea of the passage? 

A. a useless advertisement 

B. how to make an effective advertisement

C. how the man lost and found his umbrella

D. what the merchant did for the umbrella owner

 

1.A 2.A 3.C 4.B 【解析】 试题分析:文章主要讲述的是这个人是如何通过一个有效的广告找回自己的雨伞的 1.A 细节理解题。根据文章第一句话A man once said how useless it was to put advertisements in the newspapers.可知答案为A。 2.A推理判断题。根据文章第四段的这句话But the way in which an advertisement is expressed is of extreme importance.可知,他知道如何打广告,故答案为A。 3.C 推理判断题。文章最后一段只提到伞送回来了,并没有见到人,故答案为C。 4.B主旨大意题。文章通过讲述这个人如何通过一个有效的广告找回自己的雨伞来说明如何去做好一个有效的广告的。故答案为B。 【名师点睛】 主旨大意题主要考查学生对所读材料(或所读材料片断)中心思想的概括。做这类题时,考生应通读全文,把握文章大意或中心思想,同时注意文章的主题句,因为主题句表达中心思想,其他句子均围绕主题句进行展开。主题句通常位于文章第一段首句、第一段末句或全文末句等地方,但位于段落中间(通常是第一段或最后一段的中间)也是完全可能的。同时,主题词关键词也是非常重要的,有时候可以直接看出答案。主旨大意题的考查形式很多,如概括标题、主题、段意、中心思想等。 考点:记叙文阅读。
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Brandeis says her secret is organization. She cooks six nights a week, even though she and her husband both work. She spends 20 minutes thinking about a week’s worth of menus and writing a list. She shops just once a week. Brandeis says she chooses easy cooking methods, too. Since she is not quite good at cooking.

The American Institute for Cancer Research has produced a guide filled with tips like “Homemade for Health”. Melanie Polk, the institute’s director of nutrition education, says cooking at home has many advantages. It teaches children about nutrition as well as the importance of sharing housework.

The 39-year-old homemaker Kirstin Kristinus of Washington, D.C. says cooking at home brings her family together. She also tries to reduce her family’s cancer risk by preparing every meal with many different kinds of food.

“The only way to know that you are getting all the good things is to expose yourself to a wide variety of food,” says Steven Shiff, a doctor in New Jersey. “If you eat out at a restaurant, it’s a lot easier to choose unhealthful things.”

However, “families don’t have to give up restaurants,” Shiff says. “It is possible to eat healthfully if you eat outside the home. But it takes probably the same sort of planning that you would have to do to prepare meals at home.”

1.What is worrying health experts?

A. Americans are having a too busy life.

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D. Americans are in greater danger of getting cancer.

2.What does the underlined partgravitate towards in paragraph 2 mean?

A. Care about.              B. Forget about.

C. Be afraid of.           D. Be attracted to.

3.What is Melanies attitude towards cooking at home?

A. Unclear.  B. Positive.  C. Worried.D. Doubtful.

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Lady Morton, who celebrated her 100th birthday in July, was given a car as a present. She talked about the accident happened that night. “I wasn't going fast, but I hit a traffic island. I couldn't see it, because it had no light, which I think was unbelievable and unreasonable. But I am all right and luckily my car wasn't badly damaged.

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2.其次是故宫。原因:建于1406年,曾有24位皇帝在那儿居住过……

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参考词汇:the Palace Museum  故宫

 

 

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增加:在缺词处加一个漏子符号(/\),并在其下面写出该加的词。

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