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A few years ago, a company called Space ...

A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole other world of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn’t mean that they don’t work. Take ‘product placement’, for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

1.What happened to the plan of sending an ad into space?

A. It came to nothing.

B. It was a dream come true.

C. It had to wait a few years before it was carried out.

D. It was supported by the advertising standards agencies.

2.How does the author explain the “other world” of advertising messages?

A. By showing research findings.

B. By explaining research findings.

C. By giving instructions.

D. By using examples.

3.As a form of advertising, product placement ________.

A. costs a little

B. doesn’t work

C. is less obvious than TV ads

D. mainly appears in Hollywood movies

4.What does the author suggest at the end of the text?

A. We live in a world of advertising.

B. We’ve changed a lot because of advertising.

C. Space Marketing leads in the advertising industry.

D. Space ads will mark the beginning of a new world.

 

1.A 2.D 3.C 4.A 【解析】 试题分析:本文由一家叫做Space Marketing 的公司提出把一个一英里长的广告送到太空的想法,引出我们的生活中充满着大量的广告的事实,随后文章讲述了生活中的各种广告形式。 1. 细节理解题。根据第一段最后一句they were forced to give them up可知,这个计划没有被实施。故选A。 2. 细节理解题。根据下一句There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?可看出,作者是通过举例子来解释“other world”。故选D。 3. 推理判断题。根据文章第三段Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn’t mean that they don’t work. Take ‘product placement’, for example.可知,product placement是不太明显的广告。故选C。 4.Our everyday lives are already strongly influenced by advertising whether we realize it or not.(无论我们意识到与否,我们的日常生活已经被广告深深的影响到了。)可知,作者认为我们生活在一个充满广告的世界。故选A。 考点:考查社会现象类阅读 【名师点睛】 关于细节理解题 用细节定位法:细节理解题属直接解答性问题,是阅读理解题中最简单的一种,多数属中低难度的送分题。但由于高考所占的比例很大,应特别引起注意。事实和细节题的命题特点是:把某词语、某个句子或某具体事实用不同于原文的另一方式或句型表达,即同义改写。解答这类题的窍门是:A)注意掌握英语的多种表达法;B)正确分析词语在句中的作用;C)熟练运用英语的句型转换;D)读懂题干所提出的问题,并准确地找到文中涉及该问题的句子。 比如文章第21题,就需要快速定位在文章的第一段内容However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.然而,广告标准机构最终决定不允许Space Marketing实施他们的计划,所以他们被迫放弃了。可知把广告送入太空的计划没有被实施,故正确答案为A。比如文章第22题,根据下一句There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?可看出作者是通过举例子来解释“other world”。故选D。
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