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Gretchen Altman is smiling, leaning back...

    Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.

Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram (社交平台).Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it's stuff she believes in.

As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I'm just living a normal life and people relate to that," she says. "They just feel like I'm a friend of theirs."

But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.

In some cases, it's clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she's probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".

But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬)the virtues of a product? The motivations are not so clear-cut. The problem with these social media posts is that you don't know whether it's an ad or not.

Altman is diligent about using those hashtags(标签).She loves what she does and sees it as a business, but she doesn't necessarily want to be a social media celebrity.

"With social media being so integrated into our everyday lives, we have this unique opportunity that I don't think anyone has ever had before where we can each be our own brand," Altman says.

1.What does a micro-influencer do according to the passage?

A.Offer enough likes. B.Recommend some comments.

C.Post to increase sales. D.Create advertisements.

2.What makes consumer rights groups feel worried?

A.Ads with caption on posts. B.The unclear motivations of the posts.

C.Sponsored ads content. D.The increasingly growing number of audiences

3.How does Gretchen Altman feel about being a micro-influencer?

A.Pleased B.Upset.

C.Ambitious. D.Disappointed.

4.Which of the following can be the best title?

A.We Can Each Be Our Own Top Brand

B.To be a Micro-influencer or to be a Big Star

C.Hills Bros. Coffee, Your Coffee

D.Instagram Advertising: Do You Know It, When You See It

 

1.C 2.B 3.A 4.D 【解析】 这是一篇新闻报道。文章讲述了时下流行的微影响者及由此可能引发的问题。微影响者主要是发帖子增加商品销售量,受众是自己的粉丝。微影响者发帖子做广告,但不加任何说明,会导致年轻人不能有效辨别,所以这种意图不明的帖子会对浏览者造成困扰。 1. 细节理解题。根据第一段中最后一句if you hit like, leave a...
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    On a recent Wednesday morning, I woke up like a little kid on Christmas morning, filled with joy and excitement for the day ahead. The reason why I was so happy was that my 15-year-old daughter was coming home from overnight camp that day after being gone for four weeks.

That afternoon, as I watched her drop off the bus and run into my armsmy emotions took over and I started crying. As we hugged each other, I thought, “I'm never sending her back there again. This is just too much.” But who am I kidding? Not only is she planning on going back next year, she wants to go for eight weeks.

Sending my kid to a Wisconsin town five hours away and having no communication with her other than a few handwritten letters (no cell phones are allowed at camp) still freaks me out. But I have to say overnight camp was one of the best parenting decisions I’ve ever made.

It all started when my daughter was in middle school and going through the typical social problem that comes up around that age. She would come home crying so often because she felt constantly left out. Concerned about her unhappiness and lack of self-confidence, I felt like I had to do something. One day, it hit me: Overnight camp.

That first year we put her on the bus was terrifying. With her cell phone in a desk drawer at home, we said goodbye knowing we would have to wonder for 28 days how she really was.

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1.What does the underlined part “freaks me out" in Paragraph 3 mean?

A.cheers me up. B.gets me angry.

C.tires me out. D.makes me nervous.

2.What can we infer from Paragraph 4?

A.Parents were all concerned about their children.

B.The author's daughter had a tough time at school.

C.Overnight camp was really of great value for her daughter.

D.The author sent her daughter to overnight camp for compromise.

3.What does the author's daughter think of overnight camp?

A.It has ruined her life. B.It puts her in low spirits.

C.It has benefited her a lot. D.It leaves her with little personal time.

4.What is the theme of the text?

A.To recommend overnight camp. B.To share a story of the author.

C.To show the importance of education. D.To demonstrate her love for her daughter.

 

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Great Activities for Nature Lovers

Hiking

One of the easiest and most accessible ways to get close to nature is by setting out on a good old fashioned hike. Hiking generally doesn’t require any fancy equipment or special skills, just a piece of map and a thirst for adventure. This activity can be as relaxing as you make it.

Backcountry Camping

Why limit yourself to just a day hike when you can have a full weekend (or longer) adventure? Backcountry camping involves packing your tent, sleeping gear, food, and water on your back to set up camp in a remote location. If you’re an experienced hiker and camper, this is an excellent way to test your survival skills and explore the wilderness.

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Unlike long hikes through the woods, biking allows you to cover more ground and travel farther in nature. Mountain biking typically involves riding up and down steep slopes, between trees, and over rocks. If this sounds too intense or your tires aren’t suited for rugged terrain, consider taking a road bike on paved trails through forest preserves or along country roads.

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A.To a backyard. B.To a forest.

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A.Hiking B.Backcountry Camping

C.Gardening. D.Mountain and Road Biking

 

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