The Origins of Famous Brands
Our lives are full of brand names and trademarked products that we use every day. Although many brand names are simple acronyms(首字母缩略词) or versions of their founders names, some of the companies we trust every day actually have fascinating and surprising back stories.
Starbucks
It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.
Google was originally called Backrub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain (域) name, he misspelled “googol” as “google”.
Nike
Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.
The right name is essential to a company’s success, and a great origin story is just as important as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.
1.What is the name of the Captain Ahab’s ship?
A. Moby Dick. B. Starbucks.
C. Pequot. D. Herman Melville.
2.Why did the founders of the Google want to change its name?
A. They mistook their name.
B. They wanted new customers.
C. The company’s original name was too long.
D. The company’s search technology was improving rapidly.
3.Where does the importance of the origin story of one company lie in?
A. It can change the company’s image.
B. It can add myth to the company.
C. It explains the development of the company to customers.
D. It makes customers imagine and purchase its goods.
假定你是学生会主席李华。为提高同学们的阅读兴趣，你校将于3月19日下午2:00在教学楼201室举行读书交流活动，请用英语写一则通知，号召同学们积极参加。
要点：1. 活动的时间、地点;
2. 活动的目的；
3. 交流的内容；
4．号召大家积极参与。
注意：1.词数100左右，标题和落款已给出，但不计入总词数；
2.可适当增加细节，以使行文连贯。
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文中共有10处语言错误，每句中最多有两处。错误涉及一个单 词的增加、删除或修改。
增加：在缺词处加一个漏字符号(∧),并在其下面写出该加的词。
删除：把多余的词用斜线（\） 划掉。
We high school students do have some growing pains, but we can get rid of it correctly and wisely. First, some of us are upset with their body figures and looks. It’s necessary and it’s not important at all. We needn’t care for it. It is one’s inner beauty which matters. Second, we sometime seem to be misunderstood by our the teachers, parents and classmates. Facing this, we can find a properly time to have a heart-to-heart talk with them, try to remove the misunderstanding. Third, we may fall behind others, which makes us stressed. All we need to do is to encourage ourselves work harder, full of determination.
语法填空
A boy went to a shop with his mother one day. 1. (look) at the small cute child, the shop assistant showed him a bottle 2. contained lots of delicious sweets and said, “Dear child, you can take the sweets.” Instead of obeying, the boy stood there 3. his hand in his pockets and smiled at the shop assistant. The shop assistant was surprised. He 4. (expect) that the boy would gladly take the sweets from the bottle. Full of 5. (curious), he said again, “Take the sweets.” Now the mother also heard that and said, “Take the sweets, dear.” Yet the boy didn’t take. The shop assistant took the sweets and gave 6. to the child. The child was happy 7. (get) two hands full of sweets. After returning home, the mother asked the boy, “Could you tell me 8. you didn’t take the sweets when the shop assistant told you to?” The boy replied, “Simple! My hands are very small and 9. I take the sweets, I can only take a few. But now you see when uncle gave me sweets with his big hand, I got a lot 10. (many)!”
Sometimes your kids are much cleverer than you might think.
Challenges and tough experiences can help you find out who you really are．
About 2 years ago, I was ________ in one of my first taekwondo （跆拳道） championships （锦标赛）．I was very ________ in myself. My opponent （对手） was skinny．The thoughts in my head were something like "She's so ________, of course you'll win"．As the match started, my opponent's true ________ came out．She came straight at me and landed a head kick on me, ________ three points in the first five seconds．I was so shocked, ________ and forgot everything my coach said．I was kicking ________ , in hopes of not losing．But ________ hit me．I lost 6-5．1 had never lost before．I was afraid of the girl, and to me, her name was ________ with defeat．
The experience lasted with me．I worked and trained harder than before．I listened to my ________ wholeheartedly and made sure I was not overconfident．The following year, I ________ the same girl once again at the state championships．I was ________. But with encouragement from my coach, I ________ some confidence．When the fight started, I did not panic like the previous match but listened to my coach's ________．His voice ________ me around the ring （拳击场）, attacking at key moments．The main thought in my head was not about winning or losing, ________ doing my best．Eventually, I won．My hard work, and listening to my coach all ________ ．My opponent had the ________ skinny figure, but did not frighten me anymore．
From this experience, I learned not to let confidence overshadow reality．It is important to ________ the fact that there are people better than you．But with this idea in mind, you can work hard to become that person who is better．This experience also taught me not to judge others based on their ________ ．
1.A. competing B. struggling C. playing D. quarrelling
2.A. proud B. confident C. content D. ashamed
3.A. young B. tiny C. strong D. ugly
4.A. expression B. sense C. personality D. figure
5.A. taking B. catching C. reaching D. scoring
6.A. surprised B. panicked C. tired D. excited
7.A. angrily B. bravely C. blindly D. cautiously
8.A. reality B. courage C. imagination D. memory
9.A. filled B. associated C. mixed D. compared
10.A. coach B. teammate C. opponent D. judge
11.A. recognized B. faced C. admired D. reminded
12.A. afraid B. courageous C. delighted D. alone
13.A. lacked B. borrowed C. developed D. remembered
14.A. judgment B. praise C. encouragement D. advice
15.A. showed B. forced C. kept D. directed
16.A. but B. or C. so D. and
17.A. paid back B. called off C. called back D. paid off
18.A. different B. same C. rare D. common
19.A. oppose B. ignore C. receive D. accept
20.A. appearances B. words C. description D. behavior
Self-respect is very important for a great life. If we lack self-respect we will be unsure of ourselves and try to be someone we are not. The following are some ways we can improve our self-respect.
1. There is great pressure from parents, work and society to become a certain person and to achieve certain things. But, real self-respect only comes from being true to our inner calling. It is important that you have faith (信念) in your own values and remember what is important to you.
Respect others. If you have no respect for others, how can you have self-respect? 2.
Learn to deal with criticism (批评). When we are criticized, we feel bad about ourselves. So to keep a sense of self-respect, we need to learn how to handle criticism. 3. If there is some truth in it, we can use it to develop our character.
4. Our appearance is important. It can give us confidence or it can make us feel ashamed. Dressing smartly gives us self-confidence. Dress for your own benefit. Don’t dress in the hope of pleasing others and receiving praises.
Never dislike yourself. We make mistakes or we may do the wrong thing. 5. We should never hate ourselves.
A.Try to be selfless.
B.Be true to yourself.
C.If it is false, we should ignore it.
D.But we should never put ourselves down.
E.Take care of your looks, without being a slave to fashion.
F.It is wrong to try to feel better by putting others down.
G.Self-respect comes when we value our attitude to life and other people.
