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When Mary Barra took the wheel at Genera...

When Mary Barra took the wheel at General Motors in January she inherited a company in good shape. Five years after bankruptcy(破产), its profits were beyond expectations and its share price was rising. But the new boss's to-do list was long: fixing GM's loss-making European arm, keeping up momentum(势头) in China amid signs of a slowdown and giving new life to the product line. The former CEO, Dan Akerson, warned her that she would also face unexpected challenges. The first has arrived sooner than she might have expected.

What appeared to be a routine recall(召回) of about 800,000 older models, linked to a faulty ignition(点火) switch, has turned out to be anything but. The number of cars recalled has leapt to more than 2.6 million. The company's clumsy handling of a safety problem that first became apparent a decade ago is now linked to the deaths of at least 13 motorists.

Called before Congress to answer for GM's failings Ms Barra said she was “deeply sorry” but insisted that the post-bankruptcy “new GM” was not like the “old GM”, which had failed to deal with the ignition switches for years. Politicians and the public alike want to know how such a problem could have remained unaddressed for so long.

Cars are becoming ever more complex machines, with thousands of mechanical and electronic parts. Last year it happened to 22 million vehicles in America, compared with 18 million in 2012. In fact, GM was one of only three brands that recalled fewer vehicles than it sold. Minor problems, like squeaks(吱吱响) or rattles(卡嗒响), that do not affect safety are more common still. They may be fixed at a routine service; the owner may never know. The growing number of recalls is proof to an improving system for picking up faults.

But it is very complicated. Dealers must record replacements of parts under warranty(保修). The carmaker needs to spot the trend, recognize it as a problem and then determine whether or not it is a design fault that requires an extensive replacement. It relies on accurate recording of every warranty replacement in every region. This system appears to have broken down at “old GM”. Ms Barra needs to find out why.

The core problem is a widely used ignition switch that has a tendency to slip from the “on” position to “off” if a driver uses a heavy key-chain or bounces down a rough road. An improvement was made in 2008 to prevent the problem, which can lead to the engine shutting off, disabling the airbags. But despite a growing list of crashes and deaths, GM failed to order a recall for a component that would have cost a few dollars at most.

This is odd. Most carmakers want to identify and fix problems speedily despite having to bear the cost of buying and fitting a new component. A small part can do great harm, if bad publicity leads to reputational collapse, lost sales and law suits, including heavy penalties. Appearing to put profits before safety is an invitation to battering a firm's shares, as GM has discovered.

So far Ms Barra has handled the situation well. She seems to have acted as soon as she found out something was wrong. GM has appointed a worldwide safety president to cut through the process that may have delayed investigation and action. And in a sweeping housecleaning, GM has recalled another 2 million vehicles in America alone. GM looks set to accept moral, if not legal, responsibility. The terms of its exit from bankruptcy give immunity to lawsuits for injuries arising beforehand. But GM is likely to compensate survivors’ and victims' families anyway.

It is not yet clear how much of a hammering GM will take. But hours before Ms Barra's meeting with Congress, the Insurance Institute for Highway Safety issued a greatly desired “Top Safety Pick” for the new Chevrolet Malibu, one of a growing number of well-received cars from GM.

1.When Mary Barra took office, there was plenty more room for GM's improvement in that ________.

a. the development of Chinese market appears to be slowing down

b. former bosses have failed to fix GM's loss-making European arm

c. some car models lack appeal in the market

d. Mr. Akerson has left some challenges for her to handle

e. GM’s management teams are made up mainly of men

A.a, b, and eB.b, c, and dC.a, b, and cD. a, c and d

2.What can be inferred from Paragraph 4?

A. Problems like squeaks or rattles are frequent reasons for recalls.

B. Recalls are not uncommon in the auto industry.

C. Car companies welcome recalls to demonstrate improved products and services.

D. Minor problems may be fixed at a routine service without the owners’ knowledge.

3.Mary Barra has carried out the following strategies to manage the crisis and quiet the critics EXCEPT that ________.

A. as soon as she learned about the problem, she acted without hesitation

B. she faced facts and apologized sincerely

C. she took the legal responsibilities for their previous mistakes

D. she appointed a new president for global safety for GM

4.What does the underlined word “battering” in paragraph7 probably mean?

A. Benefiting.B. Regulating.C. Purchasing.D. Damaging.

5.What can we infer from GM's new Malibu being awarded “Top Safety Pick”?

A. GM's new model Malibu is specially designed to solve ignition problems.

B. GM products are gaining more and more popularity around the world.

C. GM seems to be on the road to saving itself from mistakes.

D. GM has worked out a solution to the broken-down recall system.

 

1.C 2.B 3.C 4.D 5.C 【解析】 试题分析:文章介绍通用汽车公司的新老板Mary Barra上任后拥有的机遇和遇到的挑战,以及她是如何应对危机的。 1. 2. 3. 4. 5. 考点:考查新闻报道类短文
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MONTAGNE: In the summer of 2011, the world first heard of a small island in Norway under the most terrible of circumstances. Utoya Island was a youth camp run by Norway's Labor Party. One day in July, a heavily armed, right-wing extremist stepped onto the island and began shooting at random. Sixty-nine people died, over 100 were wounded; almost all, young people. This month, artist Jonas Dahlberg was appointed to create a memorial. He described to us the experience he imagines for those who come to the island.

DAHLBERG: You start your walk through a forest of evergreens on a wooden pathway. After a while, this pathway starts to go down into the landscape.

MONTAGNE: Down into the landscape, and into a short tunnel. When you come out, you are unable to go any farther. You can't get to the tip of the island because it has been cut off. So all you can do is look across a narrow channel of water at what is now a wall of polished stone, carved with the names of the dead.

DAHLBERG: It becomes almost like a gravestone. You cannot reach it. It's close enough to be able to read, but it's forever lost for your possibility to reach.

MONTAGNE: It's being called a memory wound. Exactly what do you mean by that?

DAHLBERG: During my first site visit, the experience of seeing those gunshotsand you can see it was like being in an open wound. And it took me to a stage of deep sadness where it was hard to breathe. So I didn't want to illustrate loss; I wanted to make actual loss. It's just a cut through the island.

MONTAGNE: On the day of the massacre, just hours before launching his shooting on the island, the killer set off a bomb in downtown Oslo, leaving eight people dead. As those events were unfolding, artist Jonas Dahlberg had been out with his brother, and stopped in at a seaside village.

DAHLBERG: In the harbor, it was silent, and this is the higher end of summer. So, it's normally a very lively place. And it was total silence there; and it was a very, very strange feeling in the whole small village. And it's totally impossible to grasp what is going on. And then it just kept on. It's still almost impossible to understand it. It's also one of the reasons why it's so important with memorials for these kind of things. It's to maybe help a little bit to understand what was happening. So it's not just about remembering. It's also about trying to just understand.

MONTAGNE: Artist Jonas Dahlberg designed the memorial for the 69 who died at a youth camp on Utoya Island. The attack was the deadliest in Norway since World War II. That memorial will open in 2015. And to see a virtual version of what it will look like, go to our website, at npr.org. This is Renee Montagne at NPR news.

1.Which of the following statements is TRUE?

A. Utoya Island was the only bloody shooting spot planned by the killer.

B. Utoya Island used to be a youth camp site and now has been reduced to total silence.

C. Dahlberg and his brother witnessed the shooting on Utoya Island.

D. Visitors to Utoya Island can touch the names of the victims carved on the polished stone.

2.By the underlined phrase “a memory wound”, Dahlberg means all the following EXCEPT that ________.

A. the artist plans to slice through the end of an island to make actual loss

B. memorials are supposed to be not only about remembering but helping people to understand what was happening

C. this memorial shows the gunshots vividly to the visitors for them to understand what was happening

D. the space between is meant to symbolize how those who were killed are gone but are not forgotten

3. Which of the following pictures shows the design of the memorial?

A.  B. 1940670976

C. 4_-The-midday-sun-hides-the-Eternal-Flame-that-burns-in-the-War-Memorials-water-feature___-300x213D. washington-monument-address1_498

 

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Consumer electronics once again topped the list of the most wanted gifts this holiday season. “Seventy-six percent of consumers who plan to buy holiday gifts say that they will spend money buying at least one technology product; definitely a solid vote of confidence for technology.” Steve Koenig is with the Consumer Electronics Association. He says the group’s latest research also shows that Americans this year are spending more on technology products.

   “Here in 2012, $252 on average–the technology spend for consumers this year.” From tablet computers to smartphones, American shoppers have been lining up to get the newest and coolest electronic devices on the market. There are more choices today than ever before. “It’s kind of hard to make a decision.”

   Tablet computers are one of the best-selling products this year. Brian Tong is Senior Editor of CNET.com. The website reports on tech news and examines the latest electronic products. He says the Apple iPad Mini is one of the most popular tablets. Its starting price is $329. One of Apple’s biggest competitors is the Google Nexus 7. It starts at $199.

   “The hardware inside is more powerful than what’s in the iPad Mini, but also it offers you a lot of things like maps that work better than Apple’s maps.” Brian Tong says there is one reason why people may like the iPad Mini more than the Nexus 7. “If you just want to read books and surf the Internet, you don’t really need to get an iPad Mini, but if you want the largest group of apps that’s where the iPad and Apple’s ecosystem shines the most.”

   Elman Chacon is with the electronics store Best Buy. He says another hot product this season is smart cameras. They connect to the Internet through Wi-Fi. This makes it easy for users to email or upload photographs directly from the camera. “You can literally take a picture, upload it into your Facebook in a matter of seconds. These things are pretty cool because they do a lot of things.”

   Streaming media boxes also connect to the Internet. People are able to watch web content such as movies and YouTube videos on their televisions. Another popular item is wireless speaker systems. The newest ones work with any device that has Bluetooth technology, including smartphones, laptops and tablets.

   With the growing popularity of Internet shopping, many consumers will visit a store first to look at a product, and then go online to find it at a lower price. Stores like Best Buy understand that and they want to stay competitive.

   “We have something called the perfect match promise which means if you buy a certain device and you find it cheaper within 30 days we’ll go ahead and price match that for you.” Elman Chacon said.           

1.According to Brain Tong, ________.

A. the Apple’s iPad Mini is more suitable for enthusiastic readers

B. the hardware in iPad Mini is more advanced than that in Nexus 7

C. Nexus 7 has fewer apps than iPad Mini

D. iPad mini is more eco-friendly

2.If you’ve discovered that a certain device you bought at Best Buy is more expensive than one at another store, ________.

A. you are sure to get double the amount you paid

B. you can return the device and get your money back

C. the store will return the price differences

D. the store will lower the price within 30 days

3.Which of the following would be the best gift for a cab driver?

A. Smart cameras.B. Streaming media boxes.

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Optimism and pessimism are both powerful forces. Each of us must choose which we want to    our future and our expectations. We can choose to laugh or cry, bless or    . It’s our decision: From which perspective do we want to view life? Will we look up in    or down in desperation? I believe in the upward look. I choose to    the positive and skip right over the negative.

An optimistic attitude is not a luxury; it’s a(n)    . The way you look at life will determine how you feel, how you perform, and how well you will get along with other people.    , negative thoughts, attitudes, and expectations    themselves; they become a self-fulfilling prophecy (预言). Pessimism creates a dark place where no one wants to live.

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  By the time I left the service station, I was feeling a little    . About a block away, I    over to the side of the road to look at my face in the mirror. How did I feel? Was I affected with jaundice(黄疸)? Was everything all right? By the time I got home, I was beginning to feel a little nauseous(恶心). Did I have a bad liver? Had I    some rare disease?

On another beautiful day, when I went into that gas station, feeling    again, I figured out what had happened. The place had recently been painted a bright, distasteful    , and the light reflecting    the walls made everyone inside look as though they had hepatitis(肝炎)! I wondered how many other folks had    the way I did. I had let one short conversation with a total    change my attitude for an entire day. He told me I looked sick, and before long, I was actually feeling sick. That single    observation had a great effect on the way I felt and acted.

The only thing more powerful than negativism is a word of optimism and hope. When a whole culture adopts an upward look, incredible things can be accomplished.

1.A. shapeB. decide    C. preview     D. transform

2.A. forgiveB. curseC. praise      D. regret

3.A. vainB. angerC. action        D. hope 

4.A. highlightB. analyzeC. evaluate     D. introduce

5.A. necessity B. opportunity C. quality    D. identity

6.A. Actually    B. ConsequentlyC. Accordingly   D. Contrarily

7.A. rely on B. feed on  C. go on  D. take on

8.A. familiar  B. ordinary C. odd D. easy

9.A. got  B. took C. stopped  D. made

10.A. more      B. less   C. quite        D. too

11.A. never     B. ever      C. once   D. always

12.A. uneasy  B. unconcerned      C. unsatisfied  D. unaffected

13.A. got  B. came   C. took   D. pulled

14.A. come up      B. brought up  C. picked up  D. put up

15.A. fine B. upset  C. sick  D. calm

16.A. gray    B. blue   C. yellow   D. red

17.A. in  B. over      C. off  D. through

18.A. quit  B. adapted     C. answered  D. reacted

19.A. liar      B. onlooker C. attendant  D. stranger

20.A. positive  B. negative   C. careful   D. rigid

 

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