It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
□Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
□Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
□Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
□Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
1.What’s the best title for the passage?
A. How to start a business.
B. Starting a business soon.
C. Starting your own business.
D. Preparations for starting a business.
2.According to the author, the reason why most businesses fail is due to lack of ________.
A. a business plan B. a shop C. money D. successful businessmen
3.If you want to start a noodle shop, you should ________.
A. expect people to show much interest
B. research your noodles
C. let people try it at a low price
D. let children have a try
4.What does “If so” in Paragraph 4 refer to?
A. There are shops selling the goods like yours.
B. Many people pass by.
C. You should think about which type of person is going to buy what you sell.
D. You should spend the day on possible places.
5.You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?
A. 15 yuan.B. 5 yuan.C. 10 yuan.D. 50 yuan.
In the Western countries, especially in America, some social customs have lasted till today. For example, Ladies First, that is to say, women in these countries 1. (respect) in many ways.
In the USA, 2. in Europe, you will see men usually open doors for women, and women generally walk ahead of men into a room or restaurant, 3. the men have to be ahead of the ladies to choose the table, to open the door of a car or to give other services. On the street, men almost always walk or cross the street on the side of the ladies 4. is closer to the traffic. But if a man walks with two ladies, he should walk between 5. .
If the host or hostess comes to fetch their guest for dinner in a car, the guest should sit at the front seat and leave the back seat free, as the host or hostess is also 6. driver. When the host shows the guest to the sitting room, most men 7. (seat) in the room will stand up if the guest is a lady. Generally speaking, younger ones are introduced to older ones first. The ladies in the sitting room will not stand up 8. the new comer is a man or a woman.
Though today it is the fact that the custom is followed by 9. (few) people than in the past, especially among the young people, women of all ages still want to keep the custom. Anyhow, 10. is believed that women are still respected in many ways in the Western countries.
Some people will do just about anything to save money. And I am one of them. My family’s last vacation was a good to prove it. It was my six-year-old son’s winter break from school, and we were home from Fort Lauderdale after a week-long trip. The flight was , and Delta, the airline, offered us $400 per person in credits to give up our seats and leave the next day. I had meetings in New York, so I had to . But that didn't mean my husband and my son couldn't stay. I took my nine-month-old and took off for home.
The next day, my husband and son were offered more to take an even later flight. Yes, I encouraged — okay, ordered — them to wait it out at the , to "earn" more Delta Dollars. Our total take: $1,600. Not bad, huh?
Now some people may think I'm a bad mother and not such a great wife either. But as a big-time bargain hunter, I know the value of a . And these days, a good deal is something few of us can afford to .
I've made living looking for the best deals and the worst tricks. I have been the consumer reporter of NBC's Today show for over a decade. So far, I feel proud that I have written a couple of including one titled Tricks of the Trade: A Consumer Survival Guide. And I really do what I in.
I tell you this because there is no in getting your money’s worth. Honestly, I’m also when it comes to shoes, clothes for my children, and expensive restaurants. But I wouldn't hesitate to spend on a good haircut. It keeps its shape longer, and it's the first thing people . And I will also spend on a classic piece of furniture. lasts.
1.A．sampleB．excuseC．situationD．example
2.A．leavingB．headingC．gettingD．arriving
3.A．overbookedB．overcrowdedC．overworkedD．overpowered
4.A．get onB．get over C．get backD．get away
5.A．seatsB．creditsC．bargainD．value
6.A．flightB．officeC．schoolD．airport
7.A．dollarB．timeC．familyD．work
8.A．pass upB．pass downC．pass along D．pass on
9.A．expanding B．expectingC．exposingD．explaining
10.A．dictionaries B．newspapersC．novelsD．books
11.A．believeB．putC．giveD．come
12.A．harmB．shameC．doubt D．shock
13.A．generousB．tightfisted C．joyfulD．patient
14.A．noticeB．realize C. know D．understand
15.A．SatisfactoryB．Quantity C．Ability D．Quality
Scientists find that hard-working people live longer than average men and women. Career women are healthier than housewives. Evidence shows that the jobless are in poorer health than the job-holders. A study shows that whenever the employment rate increases by 1%, the death rate decreases correspondingly(相应地) by 2%. All this comes down to one point: work is helpful to health.
Why is work good for health? It is because work keeps people busy, away from loneliness. Researches show that people feel unhappy, worried and lonely when they have nothing to do. Instead, the happiest are those who are busy. Work serves as a bridge between man and reality. By work, people come into contact with each other. By collective activities, they find friendship and warmth. This is helpful to health. The loss of work means the loss of everything. It affects man spiritually and makes him likely to disease.
Besides, work gives one a sense of fulfillment and a sense of achievement. Work makes one feel his value and status in society. When a writer finishes his writing or a teacher sees his students grow, they are happy beyond words.
[写作内容]
1.以约30个词概括短文的要点；
2.然后以约120个词就“努力学习，快乐生活”的主题发表看法，并包括如下要点：
(1)你赞同“努力学习也可以快乐生活”这一观点吗？简要阐述理由。
(2)举例说明你的同学是如何努力学习并保持健康乐观的心态的？
(3)简述如何才能做到努力学习并快乐生活？
[写作要求]
在作文中可以使用自己亲身的经历或虚构的故事，也可以参照阅读材料的内容但不得直接引用原文中
的句子；
2. 作文中不能出现真实姓名和学校名称。
[评分标准] 概括准确，语言规范，内容合适，篇章连贯。
1.每当你失败时，你就从头干起。______ ______ you fail, start all over again.
2.她大声说：“让我单独呆一会儿！”然后跑上了床。
She shouted “ ______ me ______ “ and ran to her bed.
3.我们应该意识到接下来要发生的事。
We should be ______ ______ what will happen next.
4.祝贺你取得巨大进步！I ______ you ______ the great progress.
5.你总不能让女人和机器相爱吧。
You ______ ______ women ______ in love with machines.
6.但我非常开朗乐观，并且学会了适应身体的残疾。
…but I am very outgoing and have learned to ______ ______ my disability.
7.与其说他是机器，倒不如说他更像一个人。He seemed ______ like a human ______ a machine.
阅读下列表格内容及相关信息，并按照要求匹配信息。请在答题纸上将对应题号的相应选项字母涂黑。
请先阅读几所大学所提供的健康医疗教育项目：
A.
Argosy University
Our postgraduate degree level education provides the knowledge and tools to create successful and meaningful careers.
B.
Kaplan University
Our university offers comprehensive training in health care to prepare you for a career in the health sciences, corrections, or private security.
C.
Everest College
Through our online degree program, you can gain the necessary skills to join the health care industry. It is designed to prepare you for a career in the health sciences.
D.
Sanford-Brown College
SBC is dedicated to providing innovative programs that enable students the opportunity to gain professional skills by practicing in our health care center before they work.
E.
Rasmussen College
The Healthcare Management Bachelor of Science degree at our College will give students the education and practical experience they need to work as administrators.(管理人员)
F.
Brown Mackie University
The Health & nursing programs are designed to provide students with the education needed to enter health and nursing careers.
下面是几位需要医学教育的学生，请为他们选择适合他们就读的大学：
1.My family immigrated when I was still studying my healthcare courses in a local medical college. So I had to give up my bachelor degree and moved with them. Now I hope to find a college that offers the degree education on the Internet and realize my dream of being a doctor.
2.When I looked after my mother in the hospital ten years ago, I was moved by what the nurses did. They devoted themselves into helping every patient get through the hard time. Since then, I have been determined to take up nursing career, and now, the time is coming.
3.When studying in the university, my professor often told me that it was impossible for me to get every problem solved just with the knowledge in textbooks. It makes me realize I should look for a health care center where I can learn practical skills and gain more experience.
4.After graduating from a medical college and get my bachelor degree five years ago, I became a doctor in a big local health care center. However, I find modern medical research developing fairly rapidly, so I hope to start my postgraduate degree study in a university and serve the people here better.
5.Being a retired doctor, my father always hopes that I can continue his career. I know a doctor can help lots of people, but in fact, my favorite job is managing, no matter in a company, an institution or an organization. So maybe learning how to manage a hospital can satisfy both of us.
