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阅读下面材料,在空白处填人适当的内容(1个单词)或括号内单词的正确形式。 Whe...

阅读下面材料,在空白处填人适当的内容(1个单词)或括号内单词的正确形式。

Whether they' re playing on TV screens or pnnted in newspapers, adverts are everywhere.

Actually, it  is  quite  normal  for the  average  person1.  (live) in a city to see thousands of ads every single day. However, ads are not just a tool for getting people to buy things; they also serve 2.  awindow into cultures, societies  and history.

Modern adverts began to appear in 3.18th and 19th centuries,since advances in printing techniques allowed more detailed images   4. (produce) in newspapers and magazines.

Looking at some of these early ads   5.  (be) like taking a step back in time to another world. For example, an 1881  advert for French cigarettes   6. (promise) that its product would “give  immediate relief"  to a list of medical conditions, including breathing problems. And a 1955  US ad advised mothers to mix the sugary soft drink A 7 Up with  7. (they)  baby's milk.

Nowadays, of course, the harmful   8. (effect) of both smoking and sugary drinks have been well known. But although these adverts seem 9. (usual)  to us now, perhaps future generations may consider some of today's ads to be just as strange. It is believed that advertising can often be an indicator for  10.society considers to be socially acceptable and desirable at the time.

 

1. living 2. as 3. the 4. to be produced 5. is 6. promised 7. their 8. effects 9. unusual 10. what 【解析】 这是一篇说明文。介绍了广告不仅仅是一种让人们购买物品的工具,它也是文化、社会和历史的窗口。 1.考查现在分词。句意:事实上,生活在城市里的普通人每天看到成千上万的广告是很正常的。分析句子可知,person与living在逻辑上是主动关系,所以用现在分词。故填 living 。 2.考查介词。句意:然而,广告不仅仅是一种让人们购买物品的工具,它也是文化、社会和历史的窗口。serve as “ 充当,起作用”为固定短语。故填 as。 3.考查冠词。句意:现代广告在18世纪和19世纪开始出现,因为印刷技术的进步允许在报纸和杂志上制作更详细的图片。世纪前加定冠词the。故填the 。 4.考查动词不定式。句意:现代广告在18世纪和19世纪开始出现,因为印刷技术的进步允许在报纸和杂志上制作更详细的图片。分析句子可知,allow为谓语动词且涉及allow sb/sth to do sth “允许某人/某物做某事”的用法。 detailed images 与produce在逻辑上是被动关系。所以用to be produced 。 故填to be produced 。 5.考查主谓一致。句意:看一看这些早期的广告,就像倒退一步回到另一个时代。分析句子可知,句子为一般现在时。主语为“Looking at some of these early ads”为动名词做主语,谓语动词用第三人称单数。故填is 。 6.考查一般过去时。句意:例如,1881年的一则法国香烟广告承诺其产品将“立即缓解包括呼吸问题在内的一系列疾病。分析句子可知,句子为一般过去时,主语为1881 advert for French cigarettes,谓语为promised。故填promised 。 7.考查代词。句意:1955年美国的一则广告建议母亲们将含糖的软饮料和婴儿的牛奶混合起来。their为形容词性物主代词后接名词 baby's milk。故填 their 。 8.考查名词复数。句意:当然,现在吸烟和含糖饮料的有害影响是众所周知的。effect为可数名词,根据句意,这里指的吸烟和含糖饮料的有害影响。所以用复数形式。故填effects 。 9.考查形容词。句意:但是,尽管这些广告在我们现在看来很不寻常。seem为半系动词后接形容词作表语,根据句意,所以填usual的反义词unusual。故填unusual 。 10.考查连接词。句意:人们认为,广告往往可以作为社会当时认为可以接受并且受欢迎的指示物。分析句子可知,for后接宾语从句作宾语。宾语从句中,consider缺少宾语,根据句意,用what作consider的宾语。故填what。
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