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Speed-reading is a necessary skill in th...

Speed-reading is a necessary skill in the Internet age. We skim over articles, e-mails and WeChat to try to grasp key words and the essential meaning of a certain text. Surrounded with information from our electronic devices, it would be impossible to cope if we read word by word, line by line. 1.

A recent story from The Wall Street Journal reported on a book club in Wellington, New Zealand, where members meet in a cafe and turn off their smartphones. 2. The point of the slow reading club is to get away from electronic devices and read in a quiet, relaxed environment.

Slow readers, such as the Atlantic’s Maura Kelly, say a regular reading habit sharpens the mind, improves concentration, reduces stress levels and deepens the ability to sympathize. 3. And this is a fundamental skill in building relationships.

4. Screens have changed our reading patterns from the top-to-bottom, left-to-right reading order we traditionally used, to a wild skimming and skipping pattern as we hunt for important words and information. Because of the Internet, we may have become very good at collecting a wide range of interesting news, but we are also gradually forgetting how to sit back, reflect, and relate all these facts to each other.

Slow reading means a return to an uninterrupted, straight pattern, in a quiet environment free of distractions. 5. “You can squeeze in that half hour pretty easily if only during your free moments, you pick up a meaningful work of literature,” Kelly said. “Reach for your e-reader, if you like. Kindles make books like War and Peace less heavy, not less substantive, and also ensure you’ll never lose your place.”

A. The point is to sit down and exchange ideas about a certain book.

B. Yet technology has made us less attentive readers.

C. Aim for 30 minutes a day, advises Kelly from The Atlantic.

D. But a new trend calls on people to enjoy reading slowly.

E. They sink into comfortable chairs and read in silence for an hour.

F. The Internet provides us with many chances, says Patrick Kingsley from The Guardian.

G. It also helps people understand others’ mental states and beliefs.

 

1. D 2. E 3. G 4. B 5. C 【解析】 本文是一篇说明文。文章介绍了在互联网时代,快速阅读已成为一项不可或缺的技能。我们要能在匆匆浏览过文章、邮件、或是微信之后,迅速找到关键词、抓住文章大意。因为我们的手机、电脑每天都会被海量信息所“轰炸”,逐字逐句的阅读显然是不可能的。但是,现在享受慢阅读正在成为一个新趋势,很多人已经开始实践。 1.考查句意理解和上下文语境理解。文章第一段叙述了时下流行的快速阅读现象,而第二段开始作者开始讲述在新西兰兴起的慢速阅读,故第一段最后一句话应该是引出话题。因此D项切题。But a new trend calls on people to enjoy reading slowly.(但是一个新的趋势呼吁着人们享受慢速阅读)。故答案选D。 2.考查句意理解和上下文语境理解。本段主要是介绍新西兰兴起的慢速阅读。根据前句where members meet in a cafe and turn off their smartphones.(会员们在咖啡馆见面并关掉智能手机)可知,接下来应该是进行阅读。因此E选项They sink into comfortable chairs and read in silence for an hour.(他们坐在舒适的椅子上,静静地读一个小时)是上文的延续。故答案选E。 3.考查句意理解和上下文语境理解。本段主要是介绍有规律的阅读习惯的好处。前句a regular reading habit sharpens the mind, improves concentration, reduces stress levels and deepens the ability to sympathize.(有规律的阅读习惯使思维敏锐,提高注意力,较少压力并增强人的同情心)讲到了有规律的阅读习惯的好处,而G选项中的also提示了答案,It also helps people understand others’ mental states and beliefs.(它也有助于帮助人们理解他人的精神状态和信仰),故答案选G。 4.考查句意理解和上下文语境理解。本段主要是介绍智能产品(手机,互联网)对阅读习惯的影响。文章二、三段提到慢速阅读兴起及其益处,因此第四段第一句应该是引出本段内容,故B项Yet technology has made us less attentive readers.(然而,技术使我们成为不那么专心的读者)切题。故答案选B。 5.考查句意理解和上下文语境理解。本段主要是介绍一些让你养成慢速阅读习惯的建议。尤其是后句“You can squeeze in that half hour pretty easily if only during your free moments, you pick up a meaningful work of literature,” Kelly said.(Kelly说:“你可以在你空闲的时候很容易地挤出半个小时的时间,拿起一本有意义的文学作品。”)中的that half hour与C选项中的30 minutes a day相照应。故答案选C。
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Martha had been working for Miller Laboratories for two years, but she was not happy there. Nothing significant had happened in the way of promotions or salary increases. Martha felt that her supervisor, a younger and less experienced person than she, did not like her. In fact, the supervisor often said unpleasant things to her.

One day, while talking with her friend Maria, she mentioned how discouraged she gave her the name of a cousin of hers who was director of Human Resources Department for a large chemical company. Martha called him the next day and set up an interview on her lunch hour.

During the interview, Mr. Petri said, “You’re just the kind of person we need here. You’re being wasted in your other job. Give me a call in a day or two. I’m sure we can find a place for you in our organization.” Martha was so happy she almost danced out of the building.

That afternoon, Ruth Kenny, her supervisor, saw that Martha had come in ten minutes late from her lunch hour and she said, “Oh, so you finally decided to come back to work today?”

This was the last straw. She could not take another insult. Besides, Mr. Petri was right: she was being wasted in this job.

“Look,” she said angrily, “if you don’t like the way I work, I don’t need to stay here, I’ll go where I’m appreciated! Good-bye!” She took up her things and stormed out of the office.

That night she called Maria and told her what had happened and then asked Maria, “What do you think?”

“Well,” said Maria carefully, “are you sure about the other job?”

“Well, not exactly, but…”

Maria continued, “Will you be able to get a recommendation from Ms. .Kenny if you need one?”

“A recommendation? .. .from Ms. Kenny?” hesitated Martha, in a worried tone.

“Martha I hope you didn’t burn your bridges,” Maria said. “I think I would have handled it differently.”

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A. she has not advanced    B. the work is not significant

C. her supervisor is younger than she    D. there is too much work with little payment

2.Which of the following statements is NOT true?

A. At her supervisor’s criticism, Martha lost her temper.

B. Mr. Petri felt Martha was not valued in her present job.

C. Martha’s interview with the director was on her lunch hour.

D. Martha got the name of the director through her cousin.

3.What does Maria think of Martha’s decision?

A. Martha has handled the matter properly.

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Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.

These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.

By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.

The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.

1.Franchising refers to a business operation in which a successful parent company         .

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B. rents proven ideas and techniques for investment

C. sells the right, the guidance to a business under its name

D. takes no advertising responsibility for individual investors

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A. an immediate investment return

B. the profit from the sale of supplies

C. the ownership of additional retail stores

D. the possibility of profitable advertising

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A. the advantages and disadvantages of franchising

B. the benefits of franchising to the franchisor

C. the unmatched economic growth in the 1960’s

D. some regional and national business operation

4.. What will the author probably discuss after the last paragraph?

A. More advantages of franchising.

B. Negative aspects related to franchising.

C. The standard of consumer acceptance.

D. Risks of investment besides franchising

 

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