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When Ruben Rausing presented a new idea ...

When Ruben Rausing presented a new idea for packaging milk in 1952 many people shook their heads in disbelief. The invention, which he named Tetra Pak, looked like a miniature pyramid and was made out of paper. Some feared it would leak (渗漏); others said they would much rather stick to glass bottles.

In spite of this resistance (抵制), Rausing did not give up. Today his ideas are used all over the world. Since the 1950s, the Rausings have become one of the four richest families in the world. They run an international company producing some 30-40 billion units a year of packaging, for milk, cream, soft drinks and even table wine.

Ruben Rausing's idea was that milk should be packaged in a way similar to how sausage meat is crammed (塞入) into a skin. He invented a machine that produced a long paper tube that could be cut off and sealed at both ends after having been filled with milk.

His first model, the pyramid-shaped Tetra, soon became a hit. Shoppers found it lighter to carry than traditional milk bottles. But it had a serious disadvantage — it was taking up too much space in the fridge. So Rausing went on to make a small box. This model was easier to store, and is today the most common kind of packaging in many countries throughout the world. In Europe, one out of two milk packages are made from the Rausing empire. It has conquered a big market share in Asia and Australia. Ruben Rausing was not only a clever inventor. He also understood how to run a successful business. He and his two sons, Gad and Hans, built up Tetra Pak as a family-owned group of some 40 companies, almost all of them in the packaging industry.

Though their products are famous, the Rausings live a secluded life. They are wary of showing off their wealth and so try to avoid publicity, particularly since an attempt was made to kidnap (绑架) one of the family members some years ago.

1.Which word can best describe Rausing?

A. Short-sighted.    B. Self-centered.

C. Warm-hearted.    D. Strong-minded.

2.Compared with the first type of Tetra Pak, the second one was _____.

A. harder    B. smaller

C. less common    D. more expensive

3.What can we learn from the passage?

A. People felt hopeful about Tetra Pak at first.

B. Rausing succeeded in many different industries.

C. Rausing controlled half of Asia’s milk production.

D. The Rausings are careful about showing off their wealth.

 

1.D 2.B 3.D 【解析】 本文为记叙文。本文介绍了RubenRausing对于包装牛奶的盒子的改装。 1.推理判断题。根据第一和第二段的内容可知,当Rausing在1952提出一种新的包装牛奶的想法时,很多人都不信任。不管这种阻力多大,RAILS没有放弃。如今,他的点子在全世界得到了应用。由此可知他是一个意志坚强的人,分析选项(A. Short-sighted目光短浅的.;B. Self-centered. 以自我为中心;C. Warm-hearted. 热心肠的;D. Strong-minded意志坚强),可知D项符合题意。 2.推理判断题。根据第四段.His first model,… But it had a serious disadvantage — it was taking up too much space in the fridge. So Rausing went on to make a small box. This model was easier to store, and is today the most common kind of packaging in many countries throughout the world.可知第一种模型有一个缺点—占用空间大。于是劳斯发明了一个小盒子。这种模式更易于储存,是当今世界上许多国家最常见的包装方式。由第一种占用空间大,第二种相对于第一种易储存。可推比以前的第一种要小些才会比第一种易储存。分析选项可知B符合题意。 3.推理判断题。根据最后一段“Though their products are famous, the Rausings live a secluded life. They are wary of showing off their wealth and so try to avoid publicity,…”尽管他们的产品很有名,但劳伦斯却过着隐秘的生活。他们对于炫耀自己的财富很警惕,所以尽量避免公开。由此可推断出他对于财富的炫耀非常小心。分析选项可知D项符合题意。
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The United States International Photography Contest for Kids held by National Geographic begins August 1, 2017, and ends October 15, 2017. All mail-in entries (参赛作品) must be postmarked (盖上邮戳) by October 15, 2017, and received by October 22, 2017. Online entries must be received by 11:59 p.m. on October 15, 2017. Entries will not be returned. No entry fee necessary to enter or win. Many will enter, few will win.

Who may enter

Contest is open only to legal residents (居民) of the United States who are between the ages of 6 and 14 at the time of entry. Employees and officers of National Geographic, and their immediate family members are not allowed to enter or win a prize.

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