—Can you _____ me on what has happened in the company recently?
—Everything has been going well since you were away on business.
A. inform B. update
C. describe D. comment
In the police station, Anna recalled clearly what Bob _____ her over the phone the previous night.
A. has told B. had told
C. would tell D. was telling
The children like their new house very much and it’s a real _____ that there is a swimming pool nearby.
A. award B. reward
C. bonus D. relief
—Catherine’s father, who is the general manager of a corporation, is said to be very rich.
—_____ She would rather work for others than accept his help.
A. What for? B. So what?
C. No doubt. D. No wonder.
If steel is heavier than water, why are ships able to on the sea?
A. float B. drown C. shrink D. split
Read the passage and fill in the blanks with proper words or the proper forms of the given words or phrase.
In looking at advertising, what it boils down to in the most simple terms is conveying a central idea using 1. (create) so as to generate (产生) an emotional reaction and attract the widest attention. The idea is connected with your product or service and is usually a key selling point. The purpose of your ad is to draw the attention of your audience and leave them with a positive 2. (impress) about your offering.
The most basic of advertising techniques is simply showcasing your product, service or brand name itself in a(n) 3. (attract) light. Compared to the relatively dull “ordinary” world, seeing a bright and 4. (shine) product or service ad or logo makes it seem very appealing. With brand promotion, it goes without saying that you need to have a recognized brand name to begin 5..
The simple act of showing people your product or service is one of the most common advertising techniques and this is effective in painting a picture for your audience of 6. they would use your product or service themselves.
Besides, advertising involves a creative strategy and what I want to emphasize (强调) is that this is 7. makes the best ads work.
Don’t worry 8. nothing comes to you and it is okay 9. (take) inspiration from other creative ad ideas you see if you do not have the budget to hire a top advertising agency. Just think about it and experiment 10. (come up with) new ways of getting your message across visually and with the right words.
