Question

Read the passage and fill in the blanks with proper words or the proper forms of the given words or phrase.

In looking at advertising, what it boils down to in the most simple terms is conveying a central idea using 1. (create) so as to generate (产生) an emotional reaction and attract the widest attention. The idea is connected with your product or service and is usually a key selling point. The purpose of your ad is to draw the attention of your audience and leave them with a positive 2. (impress) about your offering.

The most basic of advertising techniques is simply showcasing your product, service or brand name itself in a(n) 3. (attract) light. Compared to the relatively dull “ordinary” world, seeing a bright and 4. (shine) product or service ad or logo makes it seem very appealing. With brand promotion, it goes without saying that you need to have a recognized brand name to begin 5..

The simple act of showing people your product or service is one of the most common advertising techniques and this is effective in painting a picture for your audience of 6. they would use your product or service themselves.

Besides, advertising involves a creative strategy and what I want to emphasize (强调) is that this is 7. makes the best ads work.

Don’t worry 8. nothing comes to you and it is okay 9. (take) inspiration from other creative ad ideas you see if you do not have the budget to hire a top advertising agency. Just think about it and experiment 10. (come up with) new ways of getting your message across visually and with the right words.

Answer

1.creativity

2.impression

3.attractive

4.shiny

5.with

6.how

7.what

8.if

9.to take

10.to come up with

【解析】

本文是一篇说明文。文章叙述的是广告的作用及如何运用广告手法。

1.考查名词。此处using“使用”，是动词，后面用名词做宾语，故答案为creativity（创造力）。

2.考查名词。此处positive“积极的”是形容词，所以后面跟名词，故答案为impression（印象）。

3.考查形容词。此处light“光线，灯光”是名词，用形容词修饰，故答案为attractive（有吸引力的）。

4.考查形容词。此处product“产品”是名词，用形容词修饰，故答案为shiny（有光泽的）。

5.考查固定搭配。句意：随着品牌的推广，不用说，你需要开始有一个公认的品牌。begin with开始于---，故答案为with。

6.考查连接词。句意：这对画一幅你的观众如何使用你的产品或服务的画是很有效的。此处是how引导的介词of的宾语从句。故答案为how。

7.考查表语从句引导词。句意：这就是最好的广告工作的原因。此处是一个表语从句，从句缺少引导词和主语，故答案为what。

8.考查条件状语从句。句意：如果你什么都没有，不要担心。此处是if引导的条件状语从句，故答案为if。

9.考查动词不定式。句意：如果你没有预算聘请顶级广告公司，从你看到的其他创意广告创意中汲取灵感是可以的。此处是it做形式主语，动词不定式做真正的主语，故答案为to take。

10.考查动词不定式。此处experiment（尝试）是动词，后面用动词不定式做宾语，故答案为to come up with。