Question

Yasuda is 95 years old. Looking for easier ways to search the Web and send email, he bought Apple’s iPad. The company has sold 3.27 million iPads since they entered the market in April. Although it’s impossible to know with certainty how many seniors (老年人) are buying them, evidence suggests that it’s a hit with seniors.

The iPad’s intuitive interface (直观界面) makes it attractive to seniors around the world, says Takahiro Miura, a researcher at the University of Tokyou. “The iPad is a good tool for seniors because it’s very easy to use,” he says. Unlike the PC, it doesn’t require former knowledge.”

James Cordwell, a researcher in London, says the iPad’s popularity with seniors is helping Apple reach beyond its traditional base of young customers. “The world’s population, especially in developed markets, is getting older. It’s probably a market where Apple has least entered,” Cordwell says. Senior users are a key source of growth for them in the future.

Seniors make. up about 22 percent of the population in Japan. They may prove that seniors are willing to accept the iPad. Besides the customer group under 30, they spend more than any other group in the country, according to a report. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and prevent him from experiencing some of the mental problems that sometimes come with getting older. “Trying new things like that is good mental exercise,” he says.

1.The underlined part “a hit” in Paragraph 1 probably means             .

A. a sudden attack

B. a heavy burden

C. very familiar

D. quite popular

2.Which of the following is NOT an advantage of the iPad?

A. It has intuitive interface.

B. It is easy to operate.

C. People can use it as a way to do mental exercise.

D. Beginners can use it without similar experiences.

3.What can we learn from the text?

A. The traditional customers of Apples products are usually the young.

B. People above thirty are Apples largest customer group in Japan.

C. Seniors will soon grow into Apples largest customer group.

D. Seniors in Japan are fond of buying latest hi-tech products.

4.What is the text mainly about?

A. iPad influencing the customer group.

B. iPad leading Apple to seniors.

C. iPad’s arrival causing Japanese to think.

D. iPad beating the traditional PC.

Answer

1.D

2.C

3.A

4.B

【解析】本文主要讲了苹果传统的顾客是年轻人，但是越来越多的老年人也开始喜欢用“苹果”。

1.细节理解题。根据文章第一段The company has sold 3.27 million iPads since they entered the market in April. 以及第二段第一句The iPad’s intuitive interface (直观界面) makes it attractive to seniors around the world可知“a hit”的意思是相当地受欢迎，故选D。

2.细节理解题。根据文章第二段The iPad’s intuitive interface (直观界面) makes it attractive to seniors around the world,可知A正确。根据 “The iPad is a good tool for seniors because it’s very easy to use,”可知B正确，再根据 Unlike the PC, it doesn’t require former knowledge.”可知D正确，所以选C。

3.细节理解题。根据Besides the customer group under 30, they spend more than any other group in the country, according to a report.可知苹果传统的顾客是年轻人，故选A。

4.主旨大意题。通读全文可知此文为新闻报道，主旨大意一般出现在第一段。第一段主要讲述了 “苹果”的ipad在老年人中逐渐受到欢迎，而下文则分析了原因。故选B。