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Personal Background Steve Jobs Apple Com...

Personal Background

Steve Jobs

Apple Computer

3-year return: 26%

Age: 42

CEO since: 1997

Here’s a guy with enough knowledge, ability and brainpower to effectively hold down two CEO jobs at once and do a pretty amazing job at both. We’ve listed him for his post at Apple, but of course Steve Jobs also runs Pixar, the animation (动画) company.

Coming in after a $ 1 billion loss in fiscal 1997 (1997财年), Jobs turned a $106 million profit—38 percent above Wall Street’s consensus target. A lot of credit goes to a very simple idea: make computers in different colors. Jobs was the only one who thought to make it happen. The colorful mid-priced iMac has also succeeded by playing down the compatibility (兼容性) problem. Apple positioned it as the machine for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs streamlined (使成流线型) the product line, and also did a whole series of work for improving and selling the production. Meanwhile, over at Pixar, A Bug’s Life nabbed a total $159 million in domestic box office, the highest domestic animated take since Toy Story and third highest ever, after Toy Story and the leader. The Lion King.

Business philosophy: “The technology isn’t the hard part. The hard part is: who’s going to buy it. How are they going to buy it? How do you tell them about it?”

How he got the job: the Apple board begged him to return.

Management style: at Apple, Jobs is a micromanager-some say nanomanager who changes mood suddenly and unexpectedly. Actually every decision goes by him. At any time, 10,000 employees are wondering. “What would Steve say?” not “What is the right thing to do?” said a former Apple executive.

Financial reward: his Apple rewards are minimal—a salary of one dollar a year, but his 69 percent share of Pixar is worth about $ 1.3 billion.

—selected from a newspaper

1.According to the passage, the following adjectives can be used to describe Jobs EXCEPT       .

A. creative    B. easy-going

C. demanding    D. distinguished

2.We can learn from the passage that       .

A. Jobs can work well in every field

B. the colorful iMac is accepted for its low price

C. Jobs makes a big difference at Apple as a designer

D. the technology is more important than business idea

3.The underlined word ‘‘nabbed” in Paragraph 2 probably means “      “.

A. pulled up    B. brought in

C. went through    D. handed over

4.What does the author mainly want to tell us?

A. Jobs is the richest man in the world.

B. Jobs is a giant of electronic products.

C. Jobs spends most of his time at Pixar.

D. Jobs can get much money a year as his salary.

 

1.B 2.C 3.B 4.B 【解析】这篇文章主要介绍的是一位能够同时兼做两份电子产品CEO工作的才华能人——乔布斯。 1.细节理解题。由at Apple, Jobs is a micromanager-some say nanomanager who changes mood suddenly and unexpectedly. Actually every decision goes by him. At any time, 10,000 employees are wondering. “What would Steve say?” not “What is the right thing to do?” said a former Apple executive.可知乔布斯不容易相处,选B。 2.推理判断题。由The colorful mid-priced iMac has also succeeded by playing down the compatibility (兼容性) problem. Apple positioned it as the machine for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs streamlined (使成流线型) the product line, and also did a whole series of work for improving and selling the production.可推测出乔布斯作为一名设计师,使苹果公司产生了很大的不同,选C。 3.词义猜测题。Meanwhile, over at Pixar, A Bug’s Life nabbed a total $159 million in domestic box office,这句话的意思是同时,PIXAR公司在国内市场中占有总计1.59亿美元的收入,位居第三位,仅次于Toy Story 和领头羊Lion King 。‘‘nabbed”的意思是赚的,故选B。 4.写作意图题。这篇文章主要介绍的是一位能够同时兼做两份电子产品CEO工作的才华能人——乔布斯,故选B。
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