Having a website is not enough today.In fact, for a website to be indexed by Google, it may take about a month. Even after this, it's not likely that it will appear on such engine rankings when a search is made. This is because there are millions of web pages that can be accessed at any given moment. Thus, they need to advertise website is more important than having a website.
Online advertising methods are very different from traditional ones. One of the methods to advertise website companies is use of banner ads. Companies use flash ads or banner ads placed in strategic locations around the web. However, the most common way of advertising today is the use of linkbuilding. Usually, Google and Yahoo will index web pages based on their popularity. Therefore, advertising website campaigns should be targeted towards ensuring your website has relevant links that are both outbound and inbound. Inbound links link back to you while outbound links come from your website to other relevant sites.
Usually, linkbuilding in any of your advertising website campaigns will have some measure of success. If you link to other relevant websites, they will more likely be willing to link back to you. Paid links can help if you have some extra cash to spare. Payperclick campaigns also go a long way in advertising website campaigns. Search engines like Google and Yahoo provide payperclick services based on the keyword used. Thus, ensure that you do careful research on keyword relevance before starting a payperclick campaign.
Good web design also plays an important role in not only attracting new clients but also maintaining them. Take time to design the website, your links, icons and look of the website. This will go a long way in your advertising website campaign. Traffic generation takes time and effort, but it is time and effort well spent.
1.It is hard for a website to be indexed by Google and Yahoo mainly because it ________.
A. doesn't work properly
B. doesn't pay for the link to it
C. doesn't have the proper keywords
D. doesn't stand out among others
2.What can we learn about linkbuilding according to the text?
A. It mainly refers to those inbound links.
B. Payperclick services are only provided by Google and Yahoo.
C. General keywords play an important role in the process.
D. Paid links are not advised to use by those new websites.
3.Before starting a payperclick campaign, people should ________.
A. find the relevant keywords correctly
B. design their web pages creatively
C. find proper search engine like Google
D. pay Google and Yahoo in advance
4.The text is for those who want to ________.
A. design their websites better
B. develop their websites eagerly
C. advertise on Google and Yahoo
D. win advertising website campaigns
Computer hackers have now got their hands on mobile phones. A phone virus program can ______ your phone do things you have no control over, computer security experts ______.
It might ______ the White House or the police, or forward your personal address book to a marketing company. Or it could simply eat into the phone's operating software, turning it ______ and erasing your personal information.
Similar viruses have already made mobile phone owners ______ in Japan and Europe.
Mr.Hypponen, chief technical officer of a computer security company in Finland, said a virus “can get your ______ and send them elsewhere. And it can record your ______. ”
Mobiles are now able to surf the net, send emails and ______ software. So they are an easy ______ for the same hackers who have sent viruses to computers over the past decade.
“It's technically ______ now，” said Stephen Trilling, director of research at antivirus ______ maker Symantec Corp based in the US.
“If the phone is connected to the ______ , it can be used to transmit threats and ______ targets just as any computer can. ”
In Japan, if you opened a certain email message ______ your mobile phone, it would cause the phone to repeatedly ______ the national emergency (紧急)number.
So phone operators had to ______ emergency calls until the ______ was removed.
In Europe, the mobiles' short message service, ______ SMS, has been used to send codes that could damage phones.
Mobile users can ______ viruses, of course, by sticking to their traditional phones ______ web links, some experts said.
1.A. get B. force C. make D. damage
2.A. speak B. talk C. tell D. say
3.A. lead B. cause C. control D. call
4.A. off B. out C. down D. on
5.A. interested B. angry C. excited D. terrified
6.A. messages B. passages C. news D. information
7.A. voice B. passwords C. music D. address
8.A. make B. destroy C. download D. develop
9.A. job B. task C. mission D. target
10.A. possible B. impossible C. useful D. valuable
11.A. hardware B. software C. computer D. equipment
12.A. computer B. television C. Internet D. radio
13.A. strike B. visit C. inquire D. attack
14.A. in B. by C. on D. with
15.A. send B. dial C. count D. press
16.A. cancel B. forbid C. stop D. prevent
17.A. bug B. mistake C. fault D. email
18.A. and B. not C. or D. but
19.A. stop B. avoid C. kill D. find
20.A. beyond B. with C. over D. without
He would rather ________lectures to the students than ________to different boring conferences.
A. to give；be invited B. give；be invited
C. giving；be invited D. giving；being invited
—I wonder why he has been acting so strangely these days.
— Recent pressure at work may ________ his behavior.
A. account for B. make for
C. stand for D. change for
Compared with the generation of our grandparents, who grew up in an age when people were lack of almost every kind of materials, we should be content with the________ supply.
A. abundant B. apparent
C. absurd D. academic
The government has been under growing pressure to ________ the causes of air pollution as smog frequently smothers the country's large cities.
A. release B. schedule
C. address D. maintain
