“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.
First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本质) behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthur Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up.
B. They failed to live up to their images.
C. They felt much pressure from the public.
D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A. 
B. 
C. 
D. 
It is 7 am and the alarm is going off. You know you have to be out of bed to catch the bus. But the urge to bury yourself in the bed is ever so strong. Sounds familiar? Why is it that teens find it difficult to get themselves out of bed in time every morning or stay sharp and focused during the first couple of hours of school?
During adolescence, the body goes through many changes and these include a shift in sleep patterns. Researchers from MIT have been tracking the body’s need for sleep in teenagers. They found that though adolescents need as much as 9.5 hours of sleep a day, they get to bed later and later with each passing year. In fact, the sleep cycle shifts later by as much as 12 to 18 minutes each year between the ages of 10 and 20! So by the time a 10yearold who sleeps at 8 pm grows to be 17 or 18, his body naturally wants to stay up till 10：30 pm or 11 pm.
According to researchers, this is because of a hormone called melatonin (褪黑激素) that is secreted (分泌) by the pineal gland — a tiny structure deep inside the brain. Melatonin regulates the body’s natural daynight rhythms. It causes a person to become sleepy by lowering his body’s core temperature. In teens, melatonin is secreted much later in the evening and continues to increase throughout the night. This makes it difficult for teens to fall asleep earlier as they did in their younger years. Likewise, the effect of melatonin continues until much later in the morning, making it hard for them to wake up early.
A study found that at least one in four teens is tired and falls asleep in school at least once a week. During sleep, important body functions and brain activities happen. So how can teenagers get their sleep enough? The American Academy of Pediatrics (AAP) recommends that middle and high schools should start later — not before 8：30 am. This should give teens some more time to sleep at night.
1.From Paragraph 2, we can learn that if you sleep late, the next day you should ________.
A. stay sharp B. skip breakfast
C. get up late D. stay up late
2.What does the underlined word “this” in Paragraph 3 refer to?
A. The students want to stay up.
B. The shifts of the sleep cycle.
C. The pineal gland secretes melatonin.
D. The adolescents sleep late.
3.The teens go to sleep later than before because ________.
A. melatonin is secreted much later
B. melatonin regulates the sleep time
C. they sleep a lot in the daytime
D. they need to finish their homework
4.According to AAP’s recommendation, middle and high schools should ________.
A. let teens sleep in the day B. let the students be active
C. delay the start time D. start later at 8 am
I am a good mother to three children. I have tried never to let my profession stand in the way of being a good parent.
I no longer consider myself the center of the universe. I show up. I listen. I try to laugh. I am a good friend to my husband. I have tried to make marriage vows (誓约)mean what they say. I am a good friend to my friends. And they are good to me. Without them, there would be nothing to say to you today.
So here’s what I wanted to tell you today: Get a life. A real life, not a desire of the next promotion, the bigger paycheck, the larger house.
Get a life in which you are not alone. Find people you love, and who love you. And remember that love is not leisure, it is work. Pick up the phone. Send an email. Write a letter. And realize that life is the best thing and that you have no business taking it for granted.
It is so easy to waste our lives, our days, our hours and our minutes. It is so easy to exist instead of to live. I learned to live many years ago. Something really, really bad happened to me, something that changed my life in ways that, if I had my choice, it would never have been changed at all. And what I learned from it is what, today, seems to be the hardest lesson of all.
I learned to love the journey, not the destination, I learned to look at all the good in the world and try to give some of it back because I believed in it, completely and totally. And I tried to do that, in part, by telling others what I had learned.
By telling them this: Read in the backyard with the sun on your face, Learn to be happy, And think of life as a deadly illness, because if you do, you will live it with joy and passion as it ought to be lived.
1.The best title of this passage probably is______ .
A. Love your friends B. Live a real life
C. Don’t waste time D. Be a good mother and wife
2.How did the author form her view of life?
A. Through social experience. B. By learning from her friends.
C. Through an unfortunate experience. D. From her children and husband.
3.What’s the author’s attitude toward work?
A. Do it well to serve others
B. Earn enough money to make life better
C. Try your best to get higher position and pay
D. Don’t let it affect your real life.
假定你是李华，美国交换生Peter曾在你校留学，你校校长想邀请他父亲Smith作为嘉宾，参加新学期开学典礼，请你代他写一封邀请信，说明有关事项（活动内容、时间、地点、意义等），通过电子邮件发给他。
注意：1.词数100左右；
2.可以适当增加细节，使行文连贯；
3.开头和结尾已给出，不计入总词数。
Dear Mr.Smith,
____________________________________________________________________________________________
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Yours,
Li Hua
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下短文。短文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号（∧），并在此符号下面写出该加的词。
删除：把多余的词用斜线（＼）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均仅限一词；
2.只允许修改10处，多者（从第11处起）不计分。
Dear Alice,
I am delighted to hear that you will come to my city for sightseeing.I was writing to you expressing my willingness to make arrangement for your tour.
As for the accommodation,I have the option of either staying in my home or in a hotel,that I can reserve for you in advance if you like. However,I'd like to help you work a travel schedule.In the way,could you do me a favor and purchase a Coach purse though it doesn't bother you?With my mother's birthday approached,I wish to present it to her as a birthday gift.
I'm looking forward to meeting you soon. I hope you will have a fun here.
Yours sincerely,
Li Hua
More and more public schools in America make it a rule that students must finish a certain amount of community service1.they are allowed to graduate from high school.They work on projects like making the environment better or2. (feed) homeless people.
Many school systems in the United States now ask students3.(do) some kinds of community service as part of their studies.Students involved in service projects help4.(they) as well as their communities.They learn about the needs of people and aid5.(organize).For this reason,holidays6.(become) the prime period for volunteer work so far.Volunteers get no pay,but experts point out that it is7.excellent opportunity to learn and practice new skills.
According to the statistics,more than 60% of young Americans have participated8.different kinds of community service,such as cooking for homeless people,or painting old buildings,etc.Some students like to do their volunteer work in9.(centre) parts of America,but the majority of teens prefer to do it in their hometowns.Tom,a 16-year-old middle school student in California,often10.(do) community service in a local hospital.He works 16 hours every week either receiving calls at the information desk,or helping push patients back to their wards.
