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At a click of mouse consumers can purcha...

At a click of mouse consumers can purchase the goods and service they need at online shops. What they have to do is waiting for the goods sent to their homes. We shall all be grateful to the pioneers of online shopping for bringing us such convenience.

Michael Aldrichthe UK

Online shopping was invented and pioneered by Michael Aldrich in the UK. In 1979 he connected a television via a telephone line to a real-time multi-user transaction(交易)processing computer. He sold mainly Business-to-Business systems. There were a number of significant world firsts with new applications in several business fields.

Jeff Bezosthe USA

Jeff Bezos defined online shopping and rewrote the rules of commerce. Tim Berners-Lee invented the World Wide Web server and browser(浏览器)in 1990. In 1994, Jeff Bezos read an article about how the World Wide Web was growing by 2,300 percent a year. He knew he had to tap into such a great potential for commerce. On July 6, 1995, Bezos launched Amazon.com, which operated out of the garage of his two bedroom home in suburban Seattle, Washington. With almost no publicity, sales took off immediately. The company has now expanded into dozens of product categories, forcing the worlds biggest retailer(零售商)to rethink their business models, and finally changing the way people shop.

Jack MaChina

As a child, Jack Ma was bad at maths but fascinated by English. He travelled to the United States in 1995 as a translator to help a Chinese firm recover payment. The attempt failed. But a friend in Seattle showed Ma the Internet, and an idea began brewing.

In 1999, Mr Ma gathered 17 friends and founded Alibaba in his apartment in Hangzhou. Alibaba’s model was simple: allow small and medium-sized Chinese companies to find global buyers they would otherwise only be able to meet at trade shows. It works brilliantly. Alibaba’s sales are now more than those of eBay and Amazon combined.

1.What made Amazon.com a success?

A. Business-to-Business systems.    B. The World Wide Web server and browser

C. Commercial publicity.    D. Help from retailers.

2.How did Jack Ma have the idea of founding Alibaba?

A. A translator helped him.    B. A Chinese firm inspired him.

C. lie was introduced to the Internet.    D. lie was funded by some companies.

3.What do the pioneers have in common?

A. They have improved computers.

B. They have sold goods worldwide.

C. They have enlarged product categories.

D. They have contributed to online shopping.

 

1.B 2.C 3.D 【解析】文章给我们介绍了英国、美国和中国的三位开创网上购物的先驱。 1.细节理解题。根据第三段内容In 1994,Jeff Bezos read an article about how the World Wide Web was growing by 2,300 percent a year. He knew he had to tap into such a great potential for commerce. On July 6,1995, Bezos launched Amazon.com可知,Jeff Bezos在一篇文章中读到万维网一年增加2300%,他知道自己应该抓住这个商业的潜力开创了Amazon.com,故Amazon.com的成功和万维网服务密不可分,故选B。 2.细节理解题。根据文章最后一部分内容 But a friend in Seattle showed Ma the Internet, and an idea began brewing. In 1999,Mr Ma gathered 17 friends and founded Alibaba in his apartment in Hangzhou可知,一位西雅图的朋友向马云展示了因特网,于是一个主意在马云脑子里开始酝酿,1999年,马云联合17个朋友在杭州建立了阿里巴巴。故马云有建立阿里巴巴的想法是因为他认识了因特网。故选C。 3.推理判断题。根据第一段承上启下的句子We shall all be grateful to the pioneers of online shopping for bringing us such convenience.(我们应该感谢这些网购先驱给我们带来的这么多的便利),以及下文依次介绍英国、美国和中国的三位开创网上购物的先锋,故这三个先驱的共同点是他们都对网购有贡献,故选D。
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