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Bad news sells. If it bleeds, it leads. ...

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控)in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”

Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

1.What do the classic rules mentioned in the text apply to?

A. News reports.

B. Research papers.

C .Private e-mails.

D. Daily conversations.

2.What can we infer about people like Debbie Downer?

A. They’re socially inactive.

B. They’re good at telling stories.

C. They’re inconsiderate of others.

D. They’re careful with their words.

3.Which tended to be the most e-mailed according to Dr. Berger’s research?

A. Sports new.

B. Science articles.

C. Personal accounts.

D. Financial reviews.

4.What can be a suitable title for the text?

A. Sad Stories Travel Far and Wide

B. Online News Attracts More People

C. Reading Habits Change with the Times

D. Good News Beats Bad on Social Networks

 

1.A 2.C 3.B 4.D 【解析】 试题分析:人们常说“没有消息就是最好的消息”,类似的传说只适合于大众媒体。在网络普及的时代,好消息在网络上的传播速度比消息快很多。 1.1】A 细节理解题。根据第二段“The ‘if it bleeds’ rule works for mass media,”可知,像“it bleeds”这样的传统说法适用于大众媒体,故选A。 2.2】C 推理判断题。根据you care a lot more how they react.可知,你非常在乎朋友听完你讲的故事后的反应,根据You don’t want them to think of you as a Debbie Downer.可知,你不想被当作一个Debbie Downer,说明Debbie Downer指的是“一个不为他人考虑的人”。故选C。 3.3】B 细节理解题。根据第三段articles in the science section were much more likely to make the list than non-science articles可知,科技类的文章比非科技类的更有可能被人们讨论,故选B。 4.4】D 标题归纳题。根据第一段"By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories."可知,好消息在网络上传播得更快,影响更深远;说明文章主要讲的是好消息通过网络的传播,故选D。 【名师点睛】 推理题的解题方法 1. 抓住特定信息进行逆向或正向推理 做此类试题要善于抓住某一段话中的关键信息,即某些关键词或短语去分析、推理、判断,利用逆向思维或正面推理,从而推断出这句话所隐含的深层含义。 2.整合全文(段)信息进行推断 做推理题时,有时需要在弄懂全文意思的基础上,整合与题目相关的有用信息,综合起来去推理判断,确定最佳结论。5.2】C 推理判断题。根据you care a lot more how they react.可知,你非常在乎朋友听完你讲的故事后的反应,根据You don’t want them to think of you as a Debbie Downer.可知,你不想被当作一个Debbie Downer,说明Debbie Downer指的是“一个不为他人考虑的人”。故选C。 考点:文化风俗类短文阅读
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LONDON(AP)---A suburban house that starred onscreen as Harry Potters childhood home is on the market---complete with a cupboard under the stairs.

Fans of the boy wizard will recognize 12 Picket Post Close as 4 Privet Drive, home of Harrys cruel aunt and uncle, the Dursleys.

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Real estate agency Chancellors(房地产公司总代理)says the three-bedroom house has recently been made over to an extremely high standard. Its listed at a price of 475,000 pounds$616,000.) Real estate agent Paul Bosanko said, the original plan was to take this property to market without using any reference to Harry Potter. But since news of the connection got out, interest has shot up, and that may or may not influence the final price that we achieve at this property, Bosanko said.

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