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Bad news sells. If it bleeds, it leads. ...

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”

Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative, but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused (激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

1.What can we infer about people like Debbie Downer?

A. They’re socially inactive.

B. They’re good at telling stories.

C. They’re careful with their words.

D. They’re inconsiderate of others.

2.Which tend to be the most e-mailed according to Dr. Berger’s research?

A . Science articles.              B. Sports news.

C. Personal accounts.             D. Financial reviews.

3.What can be a suitable title for the text?

A. Sad Stories Travel Far and Wide

B .Online News Attracts More People

C. Reading Habits Change with the Times

D. Good News Beats Bad on Social Networks

 

1.D 2.A 3.D 【解析】 试题分析: 文章通过调查说明社交网络上的好消息比坏消息传播的更快。 1.1】 D 推理判断题。根据此句句意But when you share a story with your friends, you care a lot more how they react.You don’t want them to think of you as a Debbie Downer.当你在和朋友分享故事时,你更加的关心他们的反应。你不想他们认为你是Debbie Downer。故可推断这里Debbie Downer是指那些不关心别人的人。故选D。 2.2】 A 细节理解题。根据第三段的最后两句One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.可知科学性的文章让他们更想和别人分享积极的情感。故选A。 3.3】D 主旨大意题。通读文章内容,可看出文章通过调查说明社交网络上的好消息比坏消息传播的更快。故选D。 考点:考察社会现象类阅读。
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Easy Ways to Keep Your Brain Sharp

Everyone is forgetful, but as we age, we start to feel like our brains are slowing down a bit and that can be a very annoying thing. 1. Read on for some techniques worth trying.

1. 2.

People who regularly made plans and looked forward to upcoming events had a 50 percent reduced chance of Alzheimer's disease (早老性痴呆症), according to a recent study. 3. Something as simple as setting a goal to have a weekly coffee date with a friend will do. There’s evidence that people who have a purpose in life or who are working on long or short-term goals appear to do better. In other words, keep your brain looking forward.

2. Go for a walk.

Mildly raised glucose (葡萄糖) levels can harm the area of the brain that helps you form memories and physical activity can help get blood glucose down to normal levels. In fact, exercise produces chemicals that are good for your brain. 4.

3. Learn something new.

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F. Luckily, research shows there is a lot you can do to avoid those moments.

G. In other words, when you take care of your body, you take care of your brain.

 

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