Question

Instagram is containing so many photos of food — now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!

The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction to photographing food and sharing the pictures online. They conducted a survey and found that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.

The restaurant is a part of Birds Eye's ‘Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers paid by how much time they spend there, not by what they eat.

1.Instagram probably is ________.

A．a restaurant free of charge

B．a program used to share photos

C．a new marketing project

D．a campaign of “Food for Life”

2.“The Picture House” encourages sharing photos of its food to ________.

A．create a new social media trend

B．raise the price of frozen food

C．attract more customers

D．reward the regular customers

3.Which of the following can serve as the best title for the passage?

A．No Need to PayB．The Pop-up Diner

C．Food for LifeD．Pay by Picture

Answer

1.B

2.C

3.D

【解析】

试题分析：本文介绍了英国一家餐厅运用了时下最流行的照片分享网站Instagram来招揽客户，只要上传他们餐厅的相片到Instagram上，就可以免单。这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的这种营销策略深受大家喜爱，实践证明这项策略非常成功。

1. 推理判断题。根据第一段的描述可知，Instagram是一个分享图片的社交网站，故选B。

2.】C 推理判断题。根据第三段最后一句So they realized it was a better way to advertise their new dining range.可以看出，他们鼓励分享照片的目的是认为这是一种更好的广告方式，也就是这样做可以吸引更多的顾客。故选C。

3.主旨大意题。本文主要讲述了英国一家餐厅将餐厅经营与时下流行的照片分享网站相结合的事例，人们只要上传照片就可以获得免单。故选D。

考点：考查社会新闻类短文阅读