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Chinese e-commerce websites fail to pay ...

Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.

There’s been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipay users born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become a key part of people’s daily consumption, for both young and old.

Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.

Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids’ snacks are the main items he purchases online.

Liu’s shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with a guarantee.

Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged in the Chinese consumption market. Yet, the market seems not to be valued as it should be.

Some Chinese e-commerce websites such as jd. com, dangdang. com and amazon. cn don’t have a category for goods for the elderly on their main pages. Alibaba’s platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao’s category is not really designed for elders, but their children.

Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should take great efforts to develop it.

1.The data in Paragraph 2 is used to prove that ________.

A. young people have learned to save money

B. older people are crazy about online shopping

C. young people are the driving force of online shopping

D. both the young and the old have contributed to online shopping

2.According to the passage, Liu Chen mainly spends money online on _______.

a. buying clothes

b. paying the telephone bill

c. paying the electricity bill

d. buying electrical appliances

A. a, b, c   B. a, b, d           C. b, c, d    D. a, c, d

3. Liu Chen chooses online shopping mainly because of its ________.

A. low price              B. convenience

C. great potential        D. quality guarantee

4.Which is the best title of the passage?

A. Online shopping

B. Older consumers in e-commerce

C. Chinese e-commerce

D. Huge e-commerce market for the elderly

 

1.D 2.B 3.A 4.D 【解析】 试题分析: 本文讲述的是中国的电子商务网站不重视老年消费者,文章主要介绍了产生这种现象的原因和潜在的巨大商机。 1.D考查细节推理题。根据文章中第二段的The middle-aged and senior consumers are also participating in that consumption revolution可知老年人和年轻人一样有助于网上购物。故选D项。 2.B 考查细节理解题。根据文章中第四段的He always pays his telephone bill online. Clothes, electrical appliances and kids’ snacks are the main items he purchases online他总是在网上付电话费,衣服,电子产品和孩子的零食都是他在网上购买的主要物品。可知选B。。 3.3】A考查细节判断题。根据文章第五段的Liu’s shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper留的购物策略时先在网上找到优质产品,然后去商店确认,最后在网上购买,因为网上购物更便宜。可知刘先生主要发现了网上的东西更便宜。故选A项。 4.中国的电子商务网站不重视老年消费者,这是巨大的商机。故选D。 考点 :社会生活类阅读
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Pakistani youth activist Malala Yousafzai was awarded the 2014 Nobel Peace Prize on Friday, October 10. She is the youngest Nobel winner in history. Malala shares the prize with Kailash Satyarthi, a 60-year-old man from India who has helped lead a movement to end child slavery around the world.

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1.How old was Malala when she won the Nobel Peace Prize?

A. 11 years old.  B. 14 years old.

C. 17 years old.  D. 60 years old.

2. After classrooms throughout the Swat district were closed, Malala ________.

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B. expressed her desire for education publicly

C. made a now-famous speech at the UN

D. turned to famous television broadcasters for help

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A. Kill her.

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C. Offer suggestions to her.

D. Communicate with her in silent ways.

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