Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package.
B. The price of the product.
C. The color of its package.
D. The brand name of the product.
2.The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.
A. attracted the customers strongly
B. caused the customers to lose interest
C. tricked the customers into shopping
D. had weak effects on the customers
3.Which of the following is the key to the success in product sales?
A. The way to promote goods.
B. The team to produce a good product.
C. The discovery of a genius.
D. The brand name used by successful producers.
4.Which of the following would be the best title for this text?
A. Choice of Good Products
B. Disadvantages of Products
C. Effect of Packaging on Shopping
D. Brand Names and Shopping Tricks
Knowing about yourself not only means finding out what you’re good at and what you like, but also means discovering what you’re not good at and what you don’t like. Both help you to see your aim (目标)in life.
Although most students would be unhappy if they failed a very difficult physics examination, they have in fact learned a lot about themselves. They know that they should not become engineers or physical scientists. So failing can help a student to live a happier life if he learns something from it. They may then decide on their aims and choose the work they like and are fit for.
It is impossible to decide whether you like something until you have tried it. If you decide to play the piano, you need to take more than one lesson before knowing whether you are really interested in it or able to do well. It is not enough if you want to be a great pianist. You also have to like the hard practice and long training. If you enjoy being a great pianist but hate the work, forget it.
It’s a good plan to try as many ideas as possible when you are young. Then you will find out what your true interests are.
1.If you say you really know yourself,_______________.
A. you know what you don’t like
B. you know what you are good at
C. you have no interest in your work
D. you’ve got the whole picture of yourself
2.Failing can turn into something good ______________.
A. if you have aim in life
B. if your decision is fight
C. if you lead a happier life
D. if you learn something from it
3.What can we learn from the second paragraph?
A. Failure is a better mirror
B. No one is fit for the job of a physical scientist
C. Success is more helpful
D. Physics can help students live a better life
第二节:书面表达(满分30分)
假如你叫李华,今年暑假即将跨入高三的学习,压力很大,想和父母说说心里话,请你用英文在你的博客上用书信形式表达出来。主要内容如下:
知心话 | 感恩 | 感谢父母的关心、鼓励 |
对父母的期望 | 1. 多加交流 2. 适时提供帮助 | |
学习打算 | 考生自拟(至少写两点) | |
注意:1. 短文必须包括所有内容要点,可适当发挥。
2. 词数:120左右(开头与结尾已给出,不计入词数)。
Dear Mom and Dad,
With the Senior Three approaching, I really hope to have a heart-to-heart talk with you!
Mom and Dad, I am quite confident about my future. Wish you good health and a happy life.
Yours sincerely,
Li Hua
第一节:短文改错(共10小题;每小题1分,满分1 0分)
下面短文中共有10处语言错误,请在错误的地方增加、删除或修改某个单词。
增加:在缺词处加一个漏字符号(∧),在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,在该词下面写上修改后的词。
注意:1.每处错误及其修改均仅限一词。
2.只允许修改10处,多者(从第11处起)不给分。
It can be seen, more and more people own mobile phones in China now. At the end of 2002, there were 20 millions mobile phone users. By 2005 a number reached up to 30 million. People have found mobile phones convenience. They can get in touch to each other whenever and wherever they like. There’re different functions to meeting different needs, such as surf the Internet. However, it may bring us some trouble. For an example, the radiation from the phone may do harm our health. In spite of this, the number of people having mobile phones are increasing steadily.
第二节:下面文章有5处(第61~65题)需要添加小标题。请从以下选项(A、B、C、D、E和F)中选出符合各段意思的小标题。选项中有一项是多余选项。
A. How inner beliefs can help B. How to develop positive habits C. Improve your life D. You can do it E. Action plan F. Why are habits so important |
The single most important factor that contributes to success is what you do every single day. It is as simple as that. Your habits will determine whether you are successful or not. If you have strong and healthy positive habits, it does not matter whether or not you fail today because you are guaranteed to succeed in the long run.
1.________
Because you repeat the same actions and the same behaviors every single day, a single positive action will not change your life, but the same action repeated 1,000 times will have a significant impact on your life. For example, if you go to the gym one time, you won't see a big difference in your life. However, if you go to the gym 1,000 times over a five year period, you will see a big difference in your body. The same principle applies to finance, health, relationships, work, career, and school. Simple positive actions repeated every single daywill have a great impact on your life in the long run.
2.________
There's nothing easier than developing positive habits. You simply have to do every single day the action you want to make a habit. If you want to develop the habit of running, run almost every day. If you want to develop the habit of eating healthy, eat healthy every day. If you want to develop the habit of reading, read every day. Habits are created by repetition. The more you do an action, the easier it becomes in the long run.
3.________
If you want to be successful in changing your habits, you should think about changing your inner beliefs about your habits. For example, your old belief was: "I love cigarette because it makes me feel good and relaxed. I need cigarette to be happy and relaxed." If you keep this belief, you won't be able to keep your resolution to stop smoking for very long. Instead, you should adopt this new belief: "I love yoga because it makes me feel good and relaxed. Cigarette is poisonous and destroys my body. Yoga makes me happy." You should analyze your beliefs and make sure they won't stop you from changing your habits. The same is true when you try to form positive habits. If you want to start eating healthy food, here are some positive beliefs you should start thinking about: "Healthy food is very good for my health. It gives me a lot of energy and I feel very good."
4.________
It's now time for you to develop positive habits in your life and avoid your negative habits. Write down 3 positive habits that you would like to develop and 3 negative habits that you would like to get rid of. For each positive habit, write down exactly what actions you're going to take every single day in order to develop the new habit. For each negative habit, write down exactly what actions you're not going to take in the next weeks. Here are some positive habits that will lead to success: exercise, healthy food, reading, saving, studying, healthy relationships, hard work, etc... Here are some negative habits to get rid of: gambling, drug and alcohol abuse, overeating, shyness, etc.
5.________
Everybody can change. All it takes is courage and commitment. Decide right now to improve your life by changing your habits. Take action right now! Don't be afraid. Yes, you will probably make mistakes along the way. But never forget that success is guaranteed for you if you have positive habits in your life. If you refuse to quit, success will be yours
D
Dear Guys,
I’d like to talk to you about the shame you subjected me to last night. Let me first refresh your memory: You, a group of fit, young men, were playing soccer on the field across from my apartment building. I, a better-than-average looking young woman, was walking along the sidewalk with my groceries. That’s when your ball came flying over the fence and landed in front of me.
One of you approached and asked politely if I would throw the ball back to you. Fighting the urge to drop my bags and run screaming down the street, I reluctantly (勉强地) agreed.
Before I continue, let me explain something that I didn’t have a chance to mention last night: I hate sports. More specifically, I hate sports involving balls. This results from my lack of natural ability when it comes to throwing, catching and hitting. I’m bad at aiming too. So you can understand why I’d be nervous at what I’m sure seemed to you like a laughably simple request.
However, wanting to appear agreeable, I put my bags down, picked up the ball and, eyes half-shut, and threw it as hard as I could.
It hit the middle of the fence and bounced back to me.
Trying to act casually, I said something about being out of practice, and then picked up the ball again. If you’ll remember, at your command, I agreed to try throwing underhand. While outwardly I was smiling, in my head, I was praying, oh God, oh please oh please oh please. I threw the ball upward with all my strength, terrified by what happened next.
The ball hit slightly higher up on the fence and bounced back to me.
This is the point where I start to take issue with you. Wouldn’t it have been a better use of your time, and mine, if you had just walked around the fence and took the ball then? I was clearly struggling; my smiles were more and more forced. And yet, you all just stood there, motionless.
Seeing that you weren’t going to let me out of the trouble, I became desperate. Memories of middle school softball came flooding back. I tried hard to throw the ball but it only went about eight feet, then I decided to pick it up and dash with ball in hand towards the baseline, while annoyed thirteen-year-old boys screamed at me that I was ruining their lives. Children are cruel.
Being a big girl now, I pushed those memories aside and picked up the soccer ball for the third time. I forced a good-natured laugh while crying inside as you patiently shouted words of support over the fence at me.
“Throw it granny-style!” one of you said.
“Just back up a little and give it all you’ve got!” another offered.
And, most embarrassing of all, “You can do it!”
I know you thought you were being encouraging, but it only served to deepen the shame.
Anyway, I accepted your ball-throwing advice, backed up, rocked back and forth a little, took a deep breath and let it fly.
It hit the edge of the fence and bounced back to me.
I surprised myself—and I’m sure you as well—by letting out a cry, “DAMN IT!!!” I then willed myself to have a heart attack and pass out in front of you just so I’d be put out of my misery.
Alas, the heart attack didn’t happen, and you continued to look at me expectantly, like you were content to do this all night. I had become a sort of exhibition for you. I could feel your collective thoughts drifting through the chain-link: “Can she really not do it? But I mean, really?”
Unfortunately for you, I wasn’t really game to continue your experiment. Three failed attempts at a simple task in front of a group of people in a two-minute period were just enough blows for me for one night. I picked up the ball one last time, approached the fence and grumbled, “Please just come get the damn ball.”
And you did. And thanks to you, I decided at that very moment to never throw anything ever again, except disrespectful glances at people who play sports.
Sincerely, Jen Cordery
1.The writer agreed to throw the ball because ______.
A. she needed to have a relax carrying the heavy groceries
B. she wanted to refresh her childhood memories
C. she could not refuse the polite request from the young man
D. she had fallen in love with the young man at first sight
2.Which of the following is closet in meaning to the underlined word “game”?
A. anxious B. brave C. afraid D. curious
3.Why did the writer mention her middle school memory?
A. To explain why she failed the attempts to throw the ball back.
B. To complain that she had not mastered the ball throwing skills.
C. To show how cruel those 13-year-old boys were.
D. To express her dislike towards softball.
4.What the boys said before the writer’s third attempt actually made the writer ________.
A. inspired B. encouraged C. awkward D. depressed
5.What happened to the ball at last?
A. The writer managed to throw the ball back.
B. The boy got the ball back by himself.
C. The writer threw the ball away out of anger.
D. The boys got angry and left without the ball.
6.What’s the writer’s purpose in writing this open letter?
A. To express her regret over what she did the day before.
B. To announce that she would never play all games again.
C. To joke on her inability to throw the ball over the fence.
D. To criticize the young men for their cruelty to her dignity.