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A. accounted B. limited C. commercials ...

 

A. accounted  B. limited   C. commercials  D. popular  E. overnight      F. helped       G. increased     H. symbols   I. though         J. talented   K. fashion

The next time you watch NBA playoff action on TV, take a close look at the shoes that many players are wearing . Gone, for the most part, are the ankle-hugging high-tops that supposedly ___1.____ to protect players from injury.

The change over the last few years to low-top sneakers(运动鞋) seems to go against conventional wisdom. Strangely, __2.___, Steven Nash and Kobe Bryant, two of the most _3.__

players with the Los Angeles Lakers, aren’t worried.

According to the US market-research firm NPD Group, high-tops once __4.__ for about 20 percent of the US basketball shoe market. Now, the number has sunk to about 8 percent. Low-tops, the kind that Nash and Bryant wear, have grown to 29 percent, from just 11 percent in 2002.

High-top sneakers are one of the most celebrated __5.__ in modern basketball. After the 1985 Air Jordans so transformed the market, shoe companies began battling one another. They put air pumps in the tongues of their shoes and made carefully prepared and organized _6._.

“All of a sudden it became a _7.__ business,” Marshal Cohen, an analyst with NPD group, told The Wall Street Journal. The Jordans were excellent. The market went from being nothing to a million-dollar business __8.___.”

One of the reasons high-tops are not so __9._ anymore is that they were never really very good at protecting the feet.

In an article in the British Journal of Sports Medicine in 2008, University of Newcastle researcher Craig Richards found no evidence that sneakers_10._ injuries. His research actually found that high-top basketball sneakers could even cause players to run slower and jump lower. Now, the contest has become a war. Companies like Adidas, Nike, Converse and Reebok are all fighting to create the next “Air Jordan,” and with the next market battle.

 

1.F 2.I 3.J 4.A 5.H 6.C 7.K 8.E 9.D 10.B 【解析】 1.F 在大多数地区,帮助运动员避免受伤的高梆已经不用了。故选F。 2.I 低梆鞋似乎与常理相违背。然而Steven Nash and Kobe Bryant他们两人却并不着急,然而,可是,though,故选I。 3.J 他们两人是湖人队非常有才能的两个运动员。故选J。 4.A 占据,account for,此处说的是高梆运动鞋占据美国篮球鞋市场的20%。故选A。 5.H 在现代篮球界,高梆运动鞋是一个著名的标志。故选H。 6.C 制造商非常用心地做广告。故选C。 7.K 突然间它成为了一个很时尚的业务。故选K。 8.E 一夜之间,这个市场已经变成了百万市场。故选E。 9.D 高梆鞋不再流行的原因是它们不能真正的起到保护脚的作用。故选D。 10. 考点:考查选词填空
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