An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough．If there is no substance（事实）behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal（丑闻）showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation（等式）．What lies behind that image is every bit as important as the image itself—the person or product must deliver truth on that image or there is little chance for long-term success．
1.The down fall of the Arthur Andersen accounting firm is due to ________．
A．its previous images． B．its dishonesty in business．
C．its bad management． D．its poor service．
2.Why did some famous people fall from grace?
A．They failed to live up to their images．
B．Their images were not well built up．
C．They felt much pressure from the public．
D．They paid little attention to fame and fortune．
3.The structure of the passage is _________．
A：Argument P：Point C．Conclusion
4.The author tries to argue that ________．
A．image creates everything．
B．image is the key to success．
C．truth is unlikely ever to be equaled．
D．truth and image are equally important．
Father Maurice Chase used a special way to celebrate his 90th birthday．The Catholic priest took $ 15,000 in cash to Los Angeles’ gutter and gave it away．Twenty wheelchair–bound people received $100 bills, while the rest received $1to $ 3 each．
“I come out here to tell them that God loves them and I love them and that someone is concerned about them,” Chase said．
Chase has given away cash and blessings every Sunday at the same corner for 24 years．Several hundred people wait for him every week．
He makes a point of coming on Thanksgiving and Christmas, too, but this is the first year he spent his birthday in the downtown neighborhood where people live mainly in shelters and on dirty sidewalks．
“It’s the place that makes me the happiest．I just love it,” said Chase．“I look forward to coming here．”
The money comes from donations he receives from rich and famous people he met during his work as assistant to the president of Loyola Marymount University．
The crowd broke into choruses of “Happy Birthday” several times．Some people presented him birthday cards, to his delight．
Travis Kemp, a 51–year–old disabled man with long black hair, was one of the lucky 20 to receive $ 100．He said he had no special plans for spending the money．“He has a lot of respect from me,” Kemp said．“I know I couldn’t do it．”
1.Which of the following makes Chase feel the happiest?
A．Celebrating his birthday with his neighbours．
B．Working in Loyola Marymount University．
C．Celebrating Christmas with the people he has helped．
D．Going to Los Angeles’ gutter to help people there．
2.What’s the source of the money Chase used to help people?
A．All his savings．
B．His earnings as a Catholic pries．
C．Donations from the wealthy and celebrities．
D．Donations from Loyola Marymount University．
3.Travis Kemp is mentioned in the text to show _______．
A．he was the luckiest person on that day．
B．the disabled need to be taken care of．
C．Chase is greatly appreciated by the needy．
D．even old people came to celebrate Chase’s birthday．
4.Which statement is CORRECT according to the passage?
A．Every recipient could get $100 in cash from Father Maurice Chase．
B．Father Maurice Chase gave the cash away not only on his birthday but also on other occasions．
C．Although Father Maurice Chase gave the cash away on his birthday, he didn’t receive anything in return．
D．Father Maurice Chase earned a lot of money as assistant to the president of Loyola Marymount University．
Scholarship Application Tips in 2014 for college students
Before you apply
1．Work hard to get good grades．Don’t sweat about one bad grade, but always strive（力求）to do your best．
2．Get involved, and stay involved, in extracurricular（课外的）activities．Sports, clubs, drama, bands and orchestras－these often count toward a student’s overall scholarship application evaluation．The same goes for paid （or unpaid） work experience．
3．Begin your scholarship research early－by your sophomore（大学二年级）or junior year of high school, if possible．Make special note of application deadlines, as they can vary from late summer to late spring．
4．Apply for as many scholarships as you are eligible（符合条件的）for－several smaller scholarships can add up to a lot of money．
During the application process
1．Read the supplementary materials that come with scholarship application forms to better understand the program’s focus （community service, subject interest）．Try to answer the questions with the focus area in mind．
2．Answer questions as they are asked．Don’t go off the topic．
3．If there is a financial component to the application, make sure you get accurate and complete information from all appropriate sources to ensure your eligibility．
4．Take your time．Write down everything you can think of for each question, then set the application aside for a day so you can look everything over again before you send it off．
5．Don’t wait until the last minute to complete your application, especially if you are applying online．Computer systems can get clogged（阻塞的）with the large volume of applicants hoping to submit their qualifications during the last few days and hours before a deadline．
6．If a third party has to complete part of your application, such as providing a letter of recommendation, make sure you ask them early on and remind them as often as necessary to ensure they provide you with the necessary materials．
7．Last but not least, review your application with your parents to make sure you haven’t left out any important details．
Good luck to the students applying for the 2014 scholarship programs!
1.Before you apply for a scholarship, it’s best to ．
A．pay more attention to grades than to extracurricular activities．
B．focus on only one scholarship application．
C．get as much work experience as possible．
D．begin your preparation as early as possible．
2.When answering questions on the application form, you should ．
A．focus on the subject you are interested in．
B．answer to the point．
C．list your advantages．
D．prove your abilities．
3.The author suggests that applicants should ．
A．submit the application in the few days．
B．double-check their application with their parents．
C．complete and submit the application in one day．
D．avoid submitting the application online．
World Health Day is celebrated on 7 April to mark the anniversary of the founding of WHO in 1948．Each year a theme is selected for World Health Day that highlights a priority area of public health concern in the world．
The theme for 2013 is high blood pressure．
High blood pressure increases the risk of heart attacks, strokes（中风）．If left uncontrolled, high blood pressure can also cause blindness, irregularities of the heartbeat and heart failure．The risk of developing these complications is higher in the presence of other risk factors such as diabetes（糖尿病）．One in three adults worldwide has high blood pressure and this increases with age, from 1 in 10 people in their 20s and 30s to 5 in 10 people in their 50s．High blood pressure is most common in some low-income countries in Africa, with over 40% of adults in many African countries thought to be affected．
However, high blood pressure is both preventable and treatable．In some developed countries, prevention and treatment of it has brought about a reduction in deaths from heart disease．The risk of developing high blood pressure can be reduced by: reducing salt intake; eating a balanced diet; avoiding harmful use of alcohol; taking regular physical activity; keeping a healthy body weight; and avoiding tobacco use．
The final and most important goal of World Health Day 2013 is to reduce heart attacks and strokes, which includes as follows:
1．to raise awareness of the causes and consequences of high blood pressure;
2．to provide information on how to prevent high blood pressure
3．to encourage adults to check their blood pressure and to follow the advice of health-care professionals．
1.High blood pressure can cause medical problems like_____．
A．heart diseases, strokes and blindness．
B．strokes, heart failure and diabetes．
C．heart attacks, blindness and diabetes．
D．heart troubles, strokes and cancers．
2.Who are most likely to be affected by high blood pressure?
A．Those who are in their 20s．
B．Those who are in their 30s．
C．Those who are in their 40s．
D．Those who are in their 50s．
3.Which of the following can NOT reduce the risk of developing high blood pressure?
A．Less salt intake． B．Putting on weight．
C．Regular exercise． D．No smoking．
4.The text is mainly about______．
A．the theme for World Health Day 2013．
B．the causes of high blood pressure．
C．the treatment of heart attacks and strokes．
D．how to reduce the risk of high blood pressure．
It was a stormy Saturday afternoon when my mother took my five-year-old brother, Christopher, and me to a new toy store．
“Christina! I’m going to find the Lego section!” Christopher ran off excitedly．
I was studying a Barbie when I suddenly heard from the storm outside．I jumped the noise, dropping the toy to the floor．Thunder continued to shake the sky．Oh no! Where’s Christopher? I up and down the aisles（通道）, filling my small chest and making it difficult to ．I continued to run, calling Christopher’s name．I to know he was all right．I found Christopher in the Lego aisle．He was standing alone, perfectly , holding tightly to a toy ship．I threw my arms around him and hugged him he couldn’t breathe．
Years later, on a Tuesday morning, when I was driving to work, the radio my ears with horrible news: A plane had crashed into the Pentagon（五角大楼）．My first was of Christopher．
He had joined the Air Force and was in Washington．I was overcome with the need to make he was all right．I over to the nearest pay phone and dialed my grandmother’s number．Christopher would call her to let the family know what was happening．I felt the panic steal my breath as I waited for a connection．Finally, I heard my grandmother’s voice．
“He’s Okay．He called and told us he was fine．” As I hung up the phone, I began to cry from ．It was silly of me to about Christopher．I blamed myself．He was an adult and could take care of himself． I realized at that moment that there is still a of my heart that will always run to try to him, no matter how big he might be or where he is．That same piece will remember the five-year-old boy standing in the toy store with the toy ship held to his chest, saying, “I if I just waited here, Christina, you would find me．”
1.A．voice B．sound C．thunder D．rain
2.A．for B．by C．of D．at
3.A．looked B．ran C．found D．called
4.A．sadness B．panic C．anger D．pain
5.A．speak B．beat C．breathe D．think
6.A．needed B．seemed C．happened D．used
7.A．healthy B．still C．upset D．alarmed
8.A．until B．when C．before D．since
9.A．provided B．connected C．covered D．filled
10.A．person B．plan C．thought D．telephone
11.A．over B．up C．certain D．sense
12.A．pulled B．took C．got D．handed
13.A．regular B．secret C．complex D．familiar
14.A．shock B．relief C．disappointment D．concern
15.A．talk B．think C．worry D．complain
16.A．So B．Though C．As D．But
17.A．piece B．part C．corner D．point
18.A．help B．love C．advise D．protect
19.A．seldom B．hardly C．always D．even
20.A．wondered B．doubted C．hoped D．Knew
Thank you, but I’ll have to _______ your offer．
A．turn away B．turn down
C．turn back D．turn off
