When you were looking for a reliable，honest auto mechanic（机修工），how did you find him？Before you went into that restaurant you recently tried，how did you know that it served great food？If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers（营销人员）call this friendtofriend recognition of a business “wordofmouth”（口碑）advertising.
When you do a great job for your customer or a bad job，people are going to talk about your business. Unfortunately，because we humans seem to feel negative emotions more intensively（强烈地） than positive ones，we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this：Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.
So，to get positive wordofmouth going for your business in this servicebased economy，you've got to do a really outstanding job for everyone，exactly.
And when you do，you build a great reputation (名声). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional（促销的）coupon(优惠券) ever could.
The good news is that because there are so many different businesses chasing after（追赶）your customers' money，people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解药) to nonconfidence.
1.According to the passage，whether we go to a place or not depends on ________.
A．business fames B．associates' recommendation
C．particular recognition D．media assistance
2.The underlined word “refer to”in the first paragraph probably means ________.
A．说明 B．提及 C．提供参考 D．适用于
3.The passage says that customers won’t believe the services are good until__________.
A．they get some promotional coupons
B．the business chase after their money
C．they themselves are treated well
D．they see the advertisement is good enough
4.The underlined word “nonconfidence”in the last paragraph probably means ________.
A．service imperfection B．service advertisement
C．customers' protection D．customers' distrust
5.What is the main topic of this passage?
A．A company can rely on its associates to survive.
B．A person should rely on his friends for business.
C．Advertising can make customers believe it's wonderful.
D．A good name will bring you money.
Besides entertainment and beautiful lanterns, another important part of the Lantern Festival, or Yuanxiao Festival is eating small dumpling balls made of glutinous (粘性的) rice flour (粉状物). We call these balls Yuanxiao or Tangyuan. Obviously, they get the name from the festival itself. It is said that the custom of eating Yuanxiao originated during the Eastern Jin Dynasty in the fourth century, then became popular during the Tang and Song periods.
The fillings (馅料) inside the dumplings or Yuanxiao are either sweet or salty. Sweet fillings are made of sugar, walnuts (核桃), sesame（芝麻）, osmanthus flowers (桂花), rose petals（花瓣）. A single ingredient (原料) or any combination can be used as the filling. The salty variety is filled with minced meat (肉末儿), vegetables or a mixture.
The way to make Yuanxiao also varies between northern and southern China. The usual method followed in southern provinces is to shape the dough (生面团) of rice flour into balls, make a hole, insert the filling, then close the hole and smooth out the dumpling by rolling it between your hands. In North China, sweet or nutmeat stuffing is the usual ingredient. The fillings are pressed into hardened cores, dipped lightly in water and rolled in a flat basket containing dry glutinous rice flour. A layer of the flour sticks to the filling, which is then again dipped in water and rolled a second time in the rice flour. And so it goes, like rolling a snowball, until the dumpling is the desired size.
The custom of eating Yuanxiao dumplings remains. This tradition encourages both old and new stores to promote their Yuanxiao products. They all try their best to improve the taste and quality of the dumplings to attract more customers.
1.Which of the following is NOT true?
A. Sweet Yuanxiao are usually made in southern China.
B. Sugar, rose petals and minced meat are all fillings of Yuanxiao.
C. The custom of eating Yuanxiao dates back to the fourth century.
D. People in northern China usually make Yuanxiao by rolling like a snowball.
2.The way of making Yuanxiao varies between _________ China.
A. southwestern and northwestern
B. eastern and western
C. southeastern and northeastern
D. northern and southern
3.Choose the right order of making Tangyuan in southern provinces.
① make a hole and insert the filling
② roll the dough between your hands
③ shape the dough of rice flour into balls
④ close the hole
⑤ prepare some rice flour
A. ⑤③②①④ B. ⑤③①④②
C. ③①④②⑤ D.③⑤①②④
4.What is the best title of this passage?
A. The Lantern Festival
B. The ingredients of Yuanxiao
C. China’s traditional food—Yuanxiao.
D. The difference between Yuanxiao and Tangyuan.
5.Why do we eat Yuanxiao today?
A. Because it’s a tasty food.
B. Because it’s a tradition.
C. Because we love our country.
D. Because it’s promoted by both old and new stores.
Every day, 340 million people speak it. One billion people are learning it and it is said that by 2050, half of the world’s population will be using it. What are we talking about? That is the global language—English.
The English language started in Britain in the 5th century. It is a mixed language. It was built up when German. Scandinavian and French invaders settled in England and created a common language for communication.
Today it is the official language of the UK, the USA, Australia, New Zealand, Canada, South Africa and Ireland as well as many islands in the Caribbean. Many other countries and regions use it for politics and business, for example, India. Pakistan, Nigeria and the Philippines. English is also one of the official languages of Hong Kong.
But global advertising and pop music mean that in most countries, you will see or hear some English. Thanks to McDonalds, we all know about “burgers”. “fries” and “milkshakes”. Songs by Madonna, Britney Spears and Celine Dion are in English. We can sing along, even if we do not understand what we are singing!
English is a messy (杂乱的) language. Every year, dictionaries include new words that talk about popular culture, for example, computer-related words such as "blogging", "download" and "chartroom". Also included are words that teenagers use. Who does not know “cool”, “OK” and “hello”? Other languages also influence English. Many English words come from French. Words like “café” and expressions like “c'est la vie” (that is life) are all part of the English language. On the other hand, the French language includes English words like "le weekend" and "le camping". German words are also part of English. Words like "kindergarten" come from the German language.
Recently, British people have become interested in “yoga”. But the word comes from an ancient Hindu language in India.
1.The English language has a history of ______.
A. over 2000 years B. over 1500 years
C. over 500 years D. over 1000 years
2.The underlined expression “thanks to” can be replaced by ______.
A. as usual B. in order to
C. because of D. as if.
3. Which of the following statements is true about the language of English?
A. It has borrowed words from all the other languages.
B. It has been changing all the time.
C. French words are used by the English because dictionaries have French words.
D. Singers and film stars have the greatest influence on language.
4.How many people in the world are using English now?
A. One billion people.
B. not mentioned above, but the number is growing rapidly.
C. almost all the people in the world.
D. 340 million.
5.Many countries and regions use it for politics and business except______.
A. Norway B. Nigeria
C. the Philippines D. the USA
As we know, birthdays mean only cakes, presents, and a sweet song--Happy Birthday to You when we think of it.1. , there are different birthday celebrations.
In the west, many birthday traditions come from an old belief 2. bad spirits showed up on a person's birthday. Today, people still get together for birthday parties. But around the world, birthdays 3. (celebrate) in many different ways.
In North America, children get their noses 4. (cover) with butter on their birthdays. Because butter is supposed to make children too slippery (滑的) for bad 5. （lucky）to stick to them. Irish people lift birthday children upside down and hit them 6. (light) on the floor for every year of 7. age. Mexico also has 8. unique birthday tradition. A paper-made animal is filled 9. candy and toys and hung from the ceiling (天花板). The birthday child with his eyes covered then tries to hit the animal with a stick____10.___ it bursts open.
Isn't it amazing how one person，sharing one idea，at the right time and place can change the course of your life's history？This is certainly what happened in my life. When I was 14，I was a high school dropout (辍学学生) with learning disabilities.
One day I met an old man，a bum (流浪汉)．He asked me if I was running away from home，because I looked so ____.Then he told me he had something grand to show me and ____ with me. We walked to the downtown library.
The bum first brought a couple of old ____ and then started with a few statements that were very special and that changed my life. He said，“There are two things I want to ____ you. Number one is to never ____ a book by its cover，for a cover can fool you”．
He followed with，“I'll bet (打赌) you think I'm a bum，don't you？”
“Yes，I ____ so，sir.”
“Well，young man，I've got a little ____ for you. I am one of the ____ men in the world. I have probably everything any man could ever want. But a year ago，my wife ____，and since then I have been deeply reflecting on（思考）life. I realized there were certain things I had not yet experienced in life，one of ____ was what it would be like to live like a bum on the streets. For the past year，I have been going from city to city doing just that. So，you see，don't ever judge a book by its cover，for a cover can fool you.
“Number two is to learn how to read. For there is only one thing that people can't ____ away from you，your wisdom.” He ____ my right hand and put it upon the books he'd ____ from the shelves，the writings of Plato and Aristotle's everlasting（永恒）____ from ancient times. His ____ request was for me to never forget what he taught me.
1.A. tired B．young C．familiar D．old
2.A. share B．remain C．agree D．talk
3.A. drinks B．stories C．novels D．books
4.A. teach B．remind C．scold D．confuse
5.A. read B．open C．judge D．start
6.A. guess B．hope C．did D．wanted
7.A. enjoyment B．shock C．surprise D．pleasure
8.A. strongest B．healthiest C．happiest D．wealthiest
9.A. died away B．passed away C．went out D．gave out
10.A. them B．that C．where D．which
11.A. take B．run C．get D．work
12.A. shook B．grabbed C．examined D．checked
13.A. bought B．sold C．lent D．pulled
14.A. artists B．treasure C．classics D．words
15.A. parting B．strict C．supportive D．special
Directions: Write a composition how to face disasters. You should write at least 120 words according to the outline given below in Chinese:
1. 人的一生中，可能会遇到一些灾难事件，给我们的生活带来意外的打击。
2. 面对灾难，我们应该坚强，不要过于沉湎于悲痛，要积极面对人生。
3. 我的看法。参考词汇： 沉迷于: indulge in 意外的打击: unexpected blows
