Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly,“I know thathalf of what I spend on advertising is wasted, but I don’t know which half.”Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the pastsixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name ofthe product.
1.The purpose of advertising is ________.
A. to increase products sales
B. to make a product much better
C. to spend more money
D. to reduce the production
2.Which of the following can be used in place of the underlined phrase“ hand in hand”?
A. Here and there. B. Again and again.
C. As usual. D. At the same time.
3.What is meant by what managers said in the second paragraph?
A. All the money on advertising was wasted.
B. Not all the advertisements were well designed.
C. All the managers knew about advertising then.
D. Managers spent no money on advertising.
4. What does the writer think of advertising?
A. Useless B. Unnecessary.
C. Important. D. Wasteful.
Driving to a friend’s house on a recent evening, I was attracted by the sight of the full moon rising just above my friend’s roof-tops. I stopped to watch it for a few moments, thinking about what a pity it was that most citizens, myself included, usually miss sights like this because we spend most of our lives indoors.
My friend had also seen it. He grew up living in a forest in Europe, and the moon meant a lot to him then. It had touched much of his life.
I know the feeling. Last December I took my seven-year-old daughter to the mountainous jungle of northern India with some friends. We stayed in a forest rest-house with no electricity or running hot water. Our group had campfires outside every night, and indoors when it was too cold outside. The moon grew to its fullest during our trip. Between me and the high mountains lay three or four valleys. Not a light shone in them and not a sound could be heard. It was one of the quietest places I have ever known, a bottomless well of silence. And above me was the full moon,which struck me deeply.
Today our lives are filled with glass, metal, plastic and fibre-glass. We have televisions, cellphones, papers, electricity, heaters and ovens and air-conditioners, cars, computers.
Struggling through traffic that evening at the end of a tiring day, most of which was spent in⁃doors, I thought that before long I would like to live in a small cottage. There I will grow vegetables and read books and walk in the mountains, and perhaps write, but not in anger. I may be come an old man there, and wear the bottoms of my trousers rolled and measure out my life in coffee spoons. But I will be able to walk outside on a cold silent night and touch the moon.
1. The best title for the passage would be ________.
A. The pleasures of modern life
B. Touched by the moon
C. A bottomless well of silence
D. Break away from modern life
2.What impressed the writer most in the mountainous jungle of northern India?
A. No modern equipment.
B. Complete silence.
C. The nice moonlight.
D. The high mountains.
3. Modern things (Paragragh 4) are mentioned mainly to ________.
A. show that the writer likes city life very much
B. tell us that people greatly benefit from modern life
C. explain that people have less chances to enjoy nature
D. show that we can also enjoy nature at home through them
4. The author wrote the passage to ________.
A. express the feeling of returning to nature
B. show the love for the moonlight
C. advise modern people to learn to live
D. want to communicate longing for modern life
The winter holiday season is the busiest time of the year in the US, and Thanksgiving is the one holiday this time of year that doesn’t get the attention it deserves — it is often overshadowed by Christmas. However, I still feel the festive atmosphere in my family.
Each year, I attend not just one Thanksgiving dinner, but typically between three and four. Thanksgiving lasts all throughout the second half of the week. I travel to different houses to spend time with different parts of my family. We usually eat a giant amount of traditional Thanksgiving foods such as deviled eggs, ham, green beans, potatoes, and breads. We don’t eat the traditional turkey like many families do, but we have just about everything else that someone would want to eat.
After eating, we sit around and chat. Usually someone has brought a guest, such as a new boyfriend/girlfriend or a new baby, so there’s always a chance to get to know the new family member, as well as catching up with family that I haven’t seen for a long time.
My extended families are very different, which makes for different holiday experiences. My other’s family is very polite and quiet, and that makes the dinner with them seem very formal. My father’s family is the opposite. They’re loud and don’t even try to control what words come out of their mouths. Their Thanksgiving usually includes yelling at whatever football game is on the television. It’s very casual and relaxed. Either way, it’s nice to be able to see my family and spend time with them.
In my eyes, Thanksgiving is a holiday based on being thankful for what you have, spending tine with family, and eating a lot more food than you probably should. Not all these things go with its history, but it makes for a nice tradition.
1. The underlined word“overshadowed”in the first paragraph probably means ________.
A. compared
B. celebrated
C. related
D. made to feel less important
2.How does the author usually celebrate Thanksgiving?
a. eating turkey.
b. chatting with her family.
c. watching the annual Thanksgiving shows on TV.
d. attending several Thanksgiving dinners with different parts of her family.
A. a, b.
B. a, c.
C. b, d.
D. c, d.
3.What does the author think of her parents’families?
A. She thinks that her parents’families have a lot in common with each other.
B. She believes that her mother and father’s families should learn from each other.
C. She prefers her father’s family’s casual way of celebrating Thanksgiving to her mother’s family’s way.
D. She enjoys spending time both of her parents’families although they are quite different.
Jimmy is an automotive mechanic, but he lost his job a few months ago. He has a good heart,but always afraid to apply for a new job.
One day, he gathered up all his strength and decided to attend a job interview. His appoint⁃ment was at 10 a.m. and it was already 8:30. While waiting for a bus, he saw an elderly man wildly kicking the tyre of his car. Obviously there was something wrong with the car. Jimmy immediately went up to lend him a hand. When Jimmy finished working on the car, the old man askedhim how much he should pay for the service. Jimmy said there was no need to pay him; he just helped someone in need, and he had to rush for an interview. Then the old man said,“Well, Icould take you to the office for your interview. It’s the least I could do. Please, I insist.”Jimmy agreed.
Upon arrival, Jimmy found a long line of applicants waiting to be interviewed. Finally his name was called. The interviewer was sitting on a large chair facing the office window. Rocking the chair back and forth, he asked,“Do you really need to be interviewed?”Jimmy’s heart sank.“With the way I look now, how could I possibly pass this interview?”He thought to himself.
Then the interviewer turned the chair and to Jimmy’s surprise, it was the old man he helped earlier in the morning.
“Sorry I had to keep you waiting, but I was pretty sure I made the right decision to have you as part of our workforce before you even stepped into this office. I just know you’d be a trustworthy worker. Congratulations!”Jimmy sat down and they shared a cup of well-deserved coffee .
1. Why did Jimmy apply for a new job?
A. He was out of work.
B. He was bored with his job.
C. He wanted a higher position.
D. he hoped to find a better boss.
2.What did Jimmy see on the way to the interview?
A. A friend’s car had a flat tyre.
B. A wild man was pushing a car.
C. A terrible car accident happened.
D. An old man’s car broke down.
3.Why did the old man offer Jimmy a ride?
A. He was also to be interviewed.
B. He needed a traveling companion.
C. He always helped people in need.
D. He was thankful to Jimmy .
4. How did Jimmy feel on hearing the interviewer’s question?
A. He was sorry for the other applicants.
B. There was no hope for him to get the job.
C. He regretted helping the old man.
D. The interviewer was very rude.
应某英文报纸的邀请，你们班开展一次关于友谊的讨论――假如你正在复习功课，你的一个朋友请你陪他上街购物，你去还是不去？你的同学李磊和汤姆的观点截然不同。请你根据下表中的观点，用英语写一篇短文，给该英文报投稿。
李磊的观点 | 1. 是朋友就不能拒绝其要求； 2. 为朋友即使学习有所影响,也没有关系。 |
汤姆的观点 | 1. 朋友的要求也不能都答应; 2. 学习比购物更重要。 |
你的观点 | …… |
注意：1. 词数120左右
2. 文章的格式已给出，不计入总词数。
Dear Sir,
Recently, we have had a discussion on the question: “Would you go shopping with your friend at his request while you are going over your lessons?
I will never forget the story that happens on a bus the other day. It was a windy day.
I got off a bus after school. A young lady was standing the next to me. Suddenly, a strong wind blew inside the windows. The lady’s false hair has blown away. To our surprised, she was hairless. While he was wondering what to do, and many passengers laughed loudly. She managed to hold back her tears. Saw this, I picked up her false hair and said, “Don’t be sad, Miss. I’m sure your hair will grow again.” When I glanced the other passengers, they all quick bent their heads with shame.
