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How can the appearance of a product be m...

How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson, British inventor of the Dyson vacuum(真空)cleaner that has sold in millions around the world, resigned as chairman of London's Design Museum. It is widely believed that Mr.Dyson felt that the museum put too much stress on style and fashion at the expense of serious industrial design.

Mr.Dyson accused the museum of not keeping true to itself. He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning.Among competition for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all, a new building by Frank Gehry to increase visitor numbers.

On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods.On the other hand there are those who believe that how a product looks is more important.Design is indeed a broad term, involving both function and form.Typically, in any given product area, it changes from the former to the latter Clothing is a good example.But surely you would have to be a very shallow person to think something's appearance was more important than what it did.

Today nearly all goods at any given price-point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer, which could be through the visual appeal of the product or its packaging; or the imagery(意象)created by advertising. And what of the Dyson vacuum cleaners? Mr. Dyson may believe that people buy these machines because of the graphs showing their superior suction(喝酒), but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is because it is a vacuum cleaner with a trendy brand. With its inside workings exposed, it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside. Functional it may be, but it is a bit of a trick, too.

1.Mr. Dyson left the Design Museum because he thought the museum        

A. didn't increase the number of visitors

B. couldn't provide scholarships for learners

C. hadn't great appeal for serious industrial designs

D. wasn't loyal to its original purpose of learning

2.Speaking of clothing, the underlined word "latter" refers to        

A. affording protection

B. indicating one's identity

C. making someone beautiful

D. providing warmth

3.What is the author's opinion in Paragraph 4?

A. A product with convenient packaging sells well.

B. The majority of consumers prefer to buy branded goods.

C. Emotion contributes much to the development of advertising industry.

D. Most similarly priced products are of a comparable standard.

4.The author believes that people buy the Dyson vacuum cleaner because          

A. it has a fashionable range

B. it has very good suction

C. it sells well around the world

D. it is invented by James Dyson

5.What is the author's attitude towards the form of a product?

A. Optimistic    B. Skeptical

C. Objective    D. Disapproving

 

1.D 2.C 3.D 4.A 5.C 【解析】 试题分析:本文是一篇议论文。作者通过举例、对比等方式讨论了产品到底是卖功能还是卖外观这样的话题。 1.】D 细节理解题。根据文章第二段“Mr.Dyson accused the museum of not keeping true to itself. He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning”可知他离开的原因是认为博物馆丧失了本该有的学术功能。故选D。 2.】C 细节理解题。根据第四段第一、二句可知人们在产品开发领域,生产商要么关注产品本身的功能,要么关注产品外观,在服装领域,这里的“后者”明显指的是衣服的美观性。故选C。 3.】D 根据文章第四段第一句“Today nearly all goods at any given price-point do much the same job”可知作者认为同等价位的商品实质上都差不多。故选D。 4. 细节理解题。根据文章第四段“the main reason people pay extra for a Dyson is because it is a vacuum cleaner with a trendy brand”可知人们购买Dyson的主要原因还是因为它是一个时尚的品牌。故选A。 5. 观点态度题。根据文章内容,作者讨论了产品到底卖的是功能还是外观这样的话题,罗列事实为主,并未表达个人态度,比较客观。故选C。 考点:考查日常生活类短文阅读
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When you get in your car, you reach for it.When you’re at work, you take a break to have a moment alone with it.When you get into a lift, you play with it.

Cigarettes? Cup of coffee? No, it’s the third most addictive thing in modern life, the cell phone.And experts say it is becoming more difficult for many people to curb their longing to hug it more tightly than most of their personal relationships.

With its shiny surface, its smooth and satisfying touch, its air of complexity, the cell phone  connects us to the world even as it disconnects us from people three feet away.In just the past  couple of years, the cell phone has challenged individuals, employers, phone makers and  counselors(顾问)in ways its inventors in the late 1940s never imagined.

The costs are becoming even more evident, and I don’t mean just the monthly bill.Dr.Chris  Knippers, a counselor at the Betty Ford Center in Southern California, reports that the overuse of  cell phones has become a social problem not much different from other harmful addictions: a barrier to one-on-one personal contact, and an escape from reality.

It sounds extreme, but we’ve all witnessed the evidence: The person at a restaurant who talks on the phone through an entire meal, ignoring his kids around the table; the woman who talks on the phone in the car, ignoring her husband; the teen who texts messages all the way home from school, avoiding contact with kids all around him.

Is it just rude, or is it a kind of unhealthiness? And pardon me, but how is this improving the quality of life?

Jim Williams, an industrial sociologist based in Massachusetts, notes that cell-phone addiction is part of a set of symptoms in a widening gulf of personal separation.He points to a study by Duke University researchers that found one-quarter of Americans say they have no one to discuss their most important personal business with.Despite the growing use of phones, e-mail and instant messaging, in other words, Williams says studies show that we don’t have as many friends as our parents. “Just as more information has led to less wisdom, more acquaintances via the Internet and cell phones have produced fewer friends,” he says.

If the cell phone has truly had these effects, it’s because it has become very widespread.Consider that in 1987, there were only 1 million cell phones in use.Today, something like 300 million Americans carry them.They far outnumber wired phones in the United States.

1.Which of the following best explains the title of the passage?

A. Cell phone users smoke less than they used to.

B. Cell phones have become as popular as cigarettes.

C. More people use cell phones than smoke cigarettes.

D. Cell phones have become as addictive as cigarettes.

2.The underlined word “curb” in Paragraph 2 means ____.

A. ignore            B. control

C. develop           D. rescue

3.The example of a woman talking on the phone in the car supports the idea that          

A. cell phones do not necessarily bring people together

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Children's lives have changed greatly over the last 50 years.But do they have a happier childhood than you or I did?

It's difficult to look back on one's own childhood without some element of nostalgia(怀旧的). I have four brothers and sisters, and my memories are all about being with them.Playing board games on the living room floor, or spending days in the street with the other neighborhood children, racing up and down on our bikes, or exploring the nearby woods.My parents scarcely appear in these memories, except as providers either of meals or of severe blame after some particularly risky adventure.

These days, in the UK at least, the nature of childhood has changed dramatically.Firstly, families are smaller, and there are far more only children.It is common for both parents to work outside the home and there is the feeling that there just isn't time to bring up a large family, or that no one could possibly afford to have more than one child.As a result, today's boys and girls spend much of their time alone.Another major change is that youngsters today tend to spend a huge amount of their free time at home, inside.More than anything this is due to the fact that parents worry far more than they used to about real or imagined dangers, so they wouldn't dream of letting their children play outside by themselves.

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1.What is the purpose of the direct question given in the first paragraph?

A. To show who the passage is written for.

B. To gather people's opinions on childhood.

C. To compare the childhood lives of two generations.

D. To get people's attention and lead in the topic.

2.Which is NOT a reason for the changes?

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B. Toys can be played by children alone at home.

C. It's too dangerous to play outside.

D. Parents worried too much about their children.

3.What has the writer focused on in the fourth paragraph?

A. Some games that young people play today aren't really good.

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Some years ago when I was in my first year in college, I heard Salome Bey sing for the first time. The moment was exciting. Salome’s         filled the room and brought the theater to life. I was so         that I decided to write an article about her.

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1.A. joy     B. voice   C. speech    D. smile

2.A. proud       B. active   C. satisfied    D. moved

3.A. visited       B. emailed   C. phoned    D. interviewed

4.A. agreed       B. refused   C. hesitated    D. paused

5.A. replied    B. discovered C. explained   D. knew

6.A. seriously    B. patiently   C. nervously   D. quietly

7.A. blaming    B. fooling   C. inviting    D. urging

8.A. hardship    B. failure   C. comment   D. pressure

9.A. with     B. by    C. on     D. in

10.A. disappeared   B. returned   C. spread    D. improved

11.A. compare    B. struggle   C. live       D. compete

12.A. ignore    B. deliver   C. face     D. receive

13.A. decorating   B. repairing  C. cleaning    D. leaving

14.A. disbelief    B. anxiety   C. horror    D. trouble

15.A. subjective       B. relevant   C. private    D. reliable

16.A. broadcast       B. create   C. publish    D. assess

17.A. recover    B. prepare   C. escape    D. concentrate

18.A. energetic    B. endless   C. typical    D. enjoyable

19.A. experience   B. success   C. benefit    D. accident

20.A. attempt    B. afford   C. expect    D. pretend

 

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