There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman.
There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package. Many products are packages and many packages are products.”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colours draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body. And the word “green” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul.
1.According to the passage, _____ seems to be able to persuade a consumer to buy the product.
A. the pleasing color of the package
B. he special taste of the product
C. the strange shape of the package
D. the belief in the product
2.If a package or a product is round in shape, it can ____________.
A. bring excitement to the consumers
B. attract the consumers’ attention
C. catch the eye movement of the consumers
D produce a happy and peaceful feeling
3.“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________.
A. starting to notice the importance of new food
B. enjoying the beauty of nature more than before
C. beginning to like green vegetables
D. paying more attention to their health
4.It can be inferred from the passage that V8 is a kind of ________.
A vegetable dish B. healthy juice
C. iced drink D red vegetable
Elizabeth and I are 18 now, and about to graduate. I think about our elementary school friendship, but some memories have blurred(模糊). What happened that day in the fifth grade when Beth suddenly stopped speaking to me? Does she know that I’ve been thinking about her for seven years? If only we could go back, and discover what ended our relationship.
I have to speak with Beth. I see her sometimes, and find out school is “fine”. It’s not the same. It never will be. Someone says that she’s Liz now. what happened to Beth?
I can’t call her. Should I write? What if she doesn’t answer me? How will I know what she’s thinking?
Yes, I’ll write her a letter. These things are easier to express in writing. “Dear Be-,” no, “Dear Li-” no, “Dear Elizabeth,” I begin. The words flow freely, as seven-year-old memories are reborn. I ask her all the questions that have been left unanswered in my mind, and pray she will answer. I seal my thoughts in the perfect white envelope, and imagine Beth looking into the mailbox. Will she know why I’m writing? Maybe she once thought of writing the same letter.
As the mailman takes my envelope from me forever, I wonder if I’ve made the right decision. Do I have the right to force myself into Beth’s life again? Am I simply part of the past? I have taken the first stop. Beth has control of the situation now.
One day has passed. Are my words lying on the bottom of the post office floor.
Two days are gone. I’m lost in thought and don’t even hear the phone ring.
“Hello? It’s Elizabeth”
1.What can we learn about Beth?
A. She had a quarrel with the author in the fifth grade
B. She moved to another school in the fifth grade
C. She is now called Liz instead of Beth
D. She hasn’t seen the author for seven years
2.Why does the author decide to write a letter instead of calling?
A. She is sure that Beth will not answer
B. She’s afraid that they’ll quarrel on the phone
C. She doesn’t know Beth’s telephone number
D. It is easier to express her feelings in writing
3.What does the underlined sentence mean in the fifth paragraph?
A .It’s up to Beth to decide what to do next
B .Beth is to be blamed for the ending of their friendship
C. Beth is in the same situation as the author is
D .The author is completely in the hands of Beth now
4.What might happen at the end of the story?
A. Beth answers her letter two day later
B. The letter doesn’t reach Beth at all
C. They make up their friendship
D. Beth refuses to make peace with her
Sometimes two very different individuals (个体)become the best friends. For example,, who could have thought that a spider would become friends with a pig? But in American writer E.B.White’ novel Charlotte’s Web, this is exactly what happens
Wibur the pig grows up in a barn(谷仓) and makes many friends, including a spider called Charlotte. One day a sheep tells Wibur that he will finally be served up as dinner. But Charlotte decides to save her friend. To help Wibur，Charlotte writes words like “terrific”, “radiant” and “humble” on her web to praise Wibur. This makes the farmer believe that is too important to kill.Wibur is saved, but Charlotte is so tired that she dies.
The book was first published in 1952. In over 60 years Charlotte has become one of the most famous spiders of all time. She teaches us about love and promise. “She is very, very loving under that crusty(暴躁),that ugly look,” Peter Neumeyer, writer of The Annotated Charlott’s Web
The book’s success drew the attention of Hollywood filmmakers , however, they wanted a happier ending. White was strongly against this idea and as a result the film, like the book, ends with Charlotte’s death.
Jen Doll, reporter with The Atlantic, believe that “death is a part of life”. She says this is one of the main messages of the book.
As Charlotte tells Wibur, “You have been my friend. That in itself is a wonderful thing. I wove(纺织)my webs for you because I like you. After all, what’s a life, anyway? We’re born, we live a little while and then we die. A spider’s life can’t help being something of a mess(杂乱), with all this trapping and eating flies. By helping you, perhaps I was trying to lift up my life a little. God knows anyone’s life can stand a little of that.”
1.Which of the following about the story is TRUE?
A.It’s a good example of how differences make us different
B.It encourages children to love their family and friends
C.The farmer kills Wibur as dinner
D.Charlotte is loving and helpful although she is ugly
2.What is the disagreement about Charlotte’s Web between Hollywood filmmaker and White?
A.How Charlotte makes friends with Wibur
B.How to make Charlotte lovely
C.Whether Charrlotte should die
D.Whether Wibur should be killed
3.In the last paragraph, Charlotte’s main message is that _________
A.life could be boring and troublesome
B.friendship is more important than life
C.dying for a good cause is worthwhile(值得的)
D.life is like a web
假如你是李华，近日，你班正在开展一场主题为“幸福是什么？”的讨论。请你根据下列信息，给校报写一封120词左右的英文信，介绍讨论的情况。
1.40%学生认为: ①幸福就是住大房，生活在大城市②身体健康，生活无压力自由自在③工作、生活得过且过，不必吃苦
2.60%学生认为: ①幸福就是拼搏取得成功②保持自信乐观，迎接各种挑战③爱家人爱朋友，奉献社会
3.你的看法: (至少两点)
Dear editor,
I’m writing to tell you about
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Yours,
Li Hua
短文改错（共10小题；每小题1分，满分10分）
下面短文中有10处语言错误。请在有错误的地方增加、删除或修改某个单词。
增加：在缺词处加一个漏字符号（∧），并在该漏字符号下写上该加的词。
删除：把多余的词用斜线（ \ ）划掉。
修改：在错的词下划一横线，并在该横线下写上修改后的词。
注意：1、每处错误及其修改均仅限一词；
2、只允许修改10处，多者（从第11处起）不计分。
例如: It was very nice to get your invitation to spend ∧ weekend with you. Luckily the
am in Friday evening. on |
I feel it is pity that you didn’t want to take part in the speech contest. In my view, the speech contest can benefit from you in different ways. Firstly, it makes you look for more informations about your favorite scientists on the Internet or in the library, and learning more about them. Secondly, it is a challenge to prepare for a speech contest. You not only have to write a good article, and also have to perform them properly. What’s more, after the contest, you can find yourself with some newly good friends, or even a prize. I suggest you consider participating in the contest, that will really do good to you. If you change your mind, please let me know as sooner as possible.
In the early times some people learned 1. (grow) crops and raise animals for food. They were the first farmers.
Since 2. (sixteen) century, the word farm has meant agricultural land. But a much older meaning of the word farm is linked 3. economics. The word farm comes from the Latin word, firma, 4. means an unchanging payment. Experts say the earliest 5. (mean) of the English word farm was a yearly payment 6. (make) as a tax or rent.
Farmers know that 7. is necessary to make hay while the sun shines. Hay (干草) has to be cut and gathered 8. it is dry. So a wise farmer never delays gathering his hay when the sun is shining. Rain may soon appear.
A wise person copies the farmer. He works when 9. (condition) are right. A new mother, for example, 10. (quick) learn to try to sleep when her baby is quite, even in the middle of the day. If the mother delays, she may lose her chance to sleep. So, the mother learns to make hey while the sun shines.
