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We’ve considered several ways of paying ...

We’ve considered several ways of paying to cut in linehiring line standersbuying tickets from scalpers (票贩子)or purchasing line­cutting privileges directly fromsayan airline or an amusement park.Each of these deals replaces the morals of the queue (waiting your turn) with the morals of the market (paying a price for faster service)

Markets and queues—paying and waiting—are two different ways of allocating thingsand each is appropriate to different activities.The morals of the queue“First comefirst served”have an egalitarian(平等主义的) appeal.They tell us to ignore privilegepowerand deep pockets.

The principle seems right on playgrounds and at bus stops.But the morals of the queue do not govern all occasions.If I put my house up for saleI have no duty to accept the first offer that comes alongsimply because it’s the first.Selling my house and waiting for a bus are different activitiesproperly governed by different standards.

Sometimes standards changeand it is unclear which principle should apply.Think of the recorded message you hearplayed over and overas you wait on hold when calling your bank“Your call will be answered in the order in which it was received.”This is essential for the morals of the queue.It’s as if the company is trying to ease our impatience with fairness.

But don’t take the recorded message too seriously.Todaysome people’s calls are answered faster than others.Call center technology enables companies to“score”incomings calls and to give faster service to those that come from rich places.You might call this telephonic queue jumping.

Of coursemarkets and queues are not the only ways of allocating things.Some goods we distribute by meritothers by needstill others by chance.Howeverthe tendency of markets to replace queuesand other non­market ways of allocating goods is so common in modern life that we scarcely notice it anymore.It is striking that most of the paid queue­jumping schemes we’ve considered—at airports and amusement parksin call centersdoctors’officesand national parks—are recent developmentsscarcely imaginable three decades ago.The disappearance of the queues in these places may seem an unusual concernbut these are not the only places that markets have entered.

1.According to the authorwhich of the following seems governed by the principle“First comefirst served”

ATaking buses.

BBuying houses.

CFlying with an airline.

DVisiting amusement parks.

2.The example of the recorded message in Paragraphs 4 and 5 illustrates________.

Athe necessity of patience in queuing

Bthe advantage of modern technology

Cthe uncertainty of allocation principle

Dthe fairness of telephonic services

3.The passage is meant to________.

Ajustify paying for faster services

Bdiscuss the morals of allocating things

Canalyze the reason for standing in line

Dcriticize the behavior of queue jumping

 

1.A 2.C 3.B 【解析】本文是一篇议论文,题材是生活中购物、买票等时的插队问题,作者通过举例、道理分析来解读道德和市场的平衡问题。要想得到快速的服务,就要额外付更多的费用,并由此对在道德和市场竞争之间产生的矛盾进行了探讨。 1. 2.2】解析:选C。细节理解题。题干中的关键词为illustrates,定位于第四、五段。第四段第一句Sometimes standards change,and it is unclear which principle should apply.说明了适用规则的不确定性,第五段第一句But don’t take the recorded message too seriously.又说不要太把这个事例当回事,也说明了这一点。A项“排队耐心等待的必要性”与这两段的描述内容不符,可排除;B项“现代科技的优势”不是作者叙述的重点,只是一个举例论证的方法;D项“电话服务业的公平性”也不对,应该说是其时效性和优质的服务性等。 3.3】解析:选B。主旨大意题。题干中的关键词为is meant to,定位于全篇文章。第二段和第六段的第一句都表明了这篇文章的核心话题就是对分配性事务的道德问题的探讨,找出文中的复现句,其反复讨论的话题大多就是文章的主旨。A项“快速支付服务的证明”,这样的总结过于片面;C项“分析排队的理由”,是对第一段内容的误解;D项“批评插队行为”也是过于狭隘,这三项均不能从整体上把握全篇的主旨。
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A MENTORING (导师制) program is giving life changing opportunities to Banbury youth.

Young Inspirations was founded two years ago to provide mentoring sessions for students and unemployed young adults aged 11 to 21.

Alex Goldbergthe program’s foundersaid“We set up Young Inspirations because we wanted to give young people experiences which will potentially be life changing and broaden their outlook.

“We try to create work experience opportunities that will really make a difference to our youth.For examplewe’ve secured internships (实习) with world­famous firms such as Honda.

“At a time of funding cutbacks where schools are finding it more and more difficult to offer this kind of mentoringit is extremely important that these opportunities are available both to help youth with their school work and grades and to give them opportunities which may help shape their futures.”Kieran Hepburn,14is one of a group of Banbury youth who has benefited from the program so far.In October the Banbury School pupil was accompanied by Young Inspirations staff to Paris where he was an observer at the United Nations EducationalScientific and Cultural Organization’s (UNESCO) International Youth Forum (论坛)

The event was held for young people from around the worldto seek their views on how the future of youth and education should look.Kieran joined several hundred observers mostly in their 20s and was the only UK school pupil to attend the event.Kieran thinks the trip was a life changing experience.“Before we left I didn’t quite know what to make of it but when we got there we didn’t stopit was amazing”he said“We went to three or four hours of debates each day and then did something cultural each afternoon.”

The main theme of the forum was how youth can drive change in political and public life.It dealt with issues (问题) such as drug abuseviolence and unemployment.

Kieran said“ It has really helped me to improve my confidence and social skills as well as my school grades and I was voted most improved pupil at school in August.”

The Young Inspirations mentoring sessions take place each Friday in Banbury.For details visit www.younginspirations.com.

1.The Young Inspirations mentoring program aims to ________.

Atrain staff for world­famous firms

Boffer job opportunities to young adults

Cprovide youth with unique experiences

Dequip the unemployed with different skills

2.According to Alex Goldbergit is difficult for schools to offer the mentoring due to ________.

Athe lack of support from firms

Bthe cultural differences

Cthe effect of unemployment

Dthe shortage of money

3.According to the passagethe forum focused on how youth can ________.

Abuild up their confidence at school

Bfind work experience opportunities

Cimprove their social skills for the future

Dplay an active role in the change of society

4.We can learn from the passage that ________.

Athe visit to the United Kingdom was amazing

BKieran has made great progress in many aspects

Cthe youth have found a way to solve their problems

Dthe mentoring sessions are held every day except Friday

5.What would be the best title for the passage?

AAlex GoldbergFounder of Young Inspirations

BYoung People Find a World of Opportunity

CKieranBanbury School Pupil to Paris

DDebates Help Youth with Their Grades

 

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No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specializationwhich means that people would specializeor focuson doing one specific job.

Let’s take a man we’ll call Mr.Fielderfor example.He did everything connected with farming.He planted seedstended the fieldsand harvested and sold his crops.At the same timehe did many other jobs on the farm.Howeverhe didn’t make the bricks for his housecut his trees into boardsmake the plows(), or any of the other hundreds of things a farm needs.Insteadhe got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with ironMr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhapshe thoughtother farmers will trade what they grow for one of my plows.

How did Mr.Plowright let people know what he was doingWhyhe advertisedof course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could readthey understood such signs.Shopkeepers would carve into stoneclayor wood symbols for the products they had for sale.

A mediumin advertising talkis the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audioor soundalthough that term is not used exactly in the way we use it today.Originallyjust the human voice and maybe some kind of simple instrumentsuch as a bellwere used to get people’s attention.

A crierin the historical senseis not someone who weeps easily.It is someoneprobably a manwith a voice loud enough to be heard over the other noises of a city.In ancient Egyptshopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goodsexplained where they came fromand praised their quality.His job wasin other wordsnot too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

AThe discovery of iron.

BThe specialization of labor.

CThe appearance of new jobs.

DThe development of farming techniques.

2.To advertise his plowsMr.Plowright________.

Apraised his plows in public

Bplaced a sign outside the shop

Chung an arrow pointing to the shop

Dshowed his products to the customers

3.The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to________.

Aexplain the origin of advertising

Bpredict the future of advertising

Cexpose problems in advertising

Dprovide suggestions for advertising

4.In ancient Egypta crier was probably someone who ________.

Aowned a ship

Bhad the loudest voice

Cran a shop selling goods to farmers

Dfunctioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

Athe history of advertising

Bthe benefits of advertising

Cthe early forms of advertising

Dthe basic design of advertising

 

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You can’t always predict a heavy rain or remember your umbrella.But designer Mikhail Belyaev doesn’t think that forgetting to check the weather forecast before heading out should result in you getting wet.That’s why he created Lampbrellaa lamp post with its own rain­sensing umbrella.

The designer says he come up with the idea after watching people get wet on streets in Russia.“OnceI was driving on a central Saint Petersburg street and saw the street lamps lighting up people trying to hide from the rain.I thought it would be appropriate to have a canopy(伞篷)built into a street lamp”he said.

The Lampbrella is a standard­looking street lamp fitted with an umbrella canopy.It has a built­in electric motor which can open or close the umbrella on demand.Sensors(传感器)then ensure that the umbrella offers pedestrians shelter whenever it starts raining.

In addition to the rain sensorthere’s also a 360°motion sensor on the fiberglass street lamp which detects whether anyone is using the Lampbrella.After three minutes of not being used the canopy is closed.

According to the designerthe Lampbrella would move at a relatively low speedso as not to cause harm to the pedestrians.Besidesit would be grounded to protect from possible lightning strike.Each Lampbrella would offer enough shelter for several people.Being installed(安装) at 2 meters off the groundit would only be a danger for the tallest of pedestrians.

While there are no plans to take the Lampbrella into productionBelyaev says he recently introduced his creation to one Moscow Departmentand insists his creation could be installed on any street where a lot of people walk but there are no canopies to provide shelter.

1.For what purpose did Belyaev create the Lampbrella?

ATo predict a heavy rain.

BTo check the weather forecast.

CTo protect people from the rain.

DTo remind people to take an umbrella.

2.What do we know from Belyaev’s words in Paragraph 2?

AHis creation was inspired by an experience.

BIt rains a lot in the city of Saint Petersburg.

CStreet lamps are protected by canopies.

DHe enjoyed taking walks in the rain.

3.Which of the following shows how the Lampbrella works?

Amotor→canopy→sensors

Bsensors→motor→canopy

Cmotor→sensors→canopy

Dcanopy→motor→sensors

4.What does Paragraph 5 mainly tell us about the Lampbrella?

AIts moving speed.

BIts appearance.

CIts installation.

DIts safety.

5.What can be inferred from the last paragraph?

AThe designer will open a company to promote his product.

BThe Lampbrella could be put into immediate production.

CThe designer is confident that his creation is practical.

DThe Lampbrella would be put on show in Moscow.

 

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It is widely known that any English conversation begins with The Weather.Such a fixation with the weather finds expression in Dr.Johnson’s famous comment that“When two English meettheir first talk is of weather.”Though Johnson’s observation is as accurate now as it was over two hundred years agomost commentators fail to come up with a convincing explanation for this English weather­speak.

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1.The author mentions Dr.Johnson’s comment to show that________.

Amost commentators agree with Dr.Johnson

BDr.Johnson is famous for his weather observation

Cthe comment was accurate two hundred years ago

DEnglish conversations usually start with the weather

2.What does the underlined word “obsession” most probably refer to?

AA social trend.

BAn emotional state.

CA historical concept.

DAn unknown phenomenon.

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ABill Bryson has little knowledge of the weather

Bthere is nothing special about the English weather

Cthe English weather attracts people to the British Isles

DEnglish people talk about the weather for its uncertainty

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ATo explain what English weather­speak is about.

BTo analyse misconceptions about the English weather.

CTo find fault with both Bill Bryson and Jeremy Paxman.

DTo convince people that the English weather is changeable.

 

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Poet William Stafford once said that we are defined more by the detours (绕行路) in life than by the narrow road toward goals.I like this image.But it was quite by accident that I discovered the deep meaning of his words.

For years we made the long drive from our home in Seattle to my parents’ home in Boise in nine hours.We traveled the way most people dothe fastestshortesteasiest roadespecially when I was alone with four noisyrestless kids who hate confinement (限制) and have strong opinions about everything.

Road trips felt riskyso I would drive faststopping only when I had to.We would stick to the freeways and arrive tired.

But then Bannerour lamb was born.He was rejected by his mama days before our planned trip to Boise.I had two choicesleave Banner with my husbandor take him with me.My husband made the decision for me.

That is how I found myself on the road with four kidsa baby lamb and nothing but my everlasting optimism to see me through.We took the country roads out of necessity.We had to stop every hourlet Banner shake out his legs and feed him.The kids chased him and one another.They’d get back in the car breathless and energizedsmelling fresh from the cold air.

We explored side roadscatching grasshoppers in waist­high grass.Even if we simply looked out of the car windows at baby pigs following their motheror fish leaping out of the waterit was better than the best ride down the freeway.Here was life.And new horizons (见识)

We eventually arrived at my parents’ doorstep astonishingly fresh and full of stories.

I grew brave with the trip back home and creative with my disciplining technique.On an empty section of roadeveryone started quarreling.I stopped the carordered all kids out and told them to meet me up ahead.I parked my car half a mile away and read my book in sweet silence.

Some road trips are by necessity fast and straight.But that trip with Banner opened our eyes to a world available to anyone adventurous enough to wander around and made me realize that a detour may uncover the best part of a journeyand the best part of yourself.

1.Why did the author use to take freeways to her parents’home?

AIt was less tiring.

BIt would be faster and safer.

CHer kids would feel less confined.

DShe felt better with other drivers nearby.

2.The author stopped regularly on the country roads to________.

Arelax in the fresh air

Btake a deep breath

Ctake care of the lamb

Dlet the kids play with Banner

3.What does the author discover from the trip according to Paragraph 6?

AFreeways are where beauty hides.

BGetting close to nature adds to the joy of life.

CEnjoying the beauty of nature benefits one’s health.

DOne should follow side roads to watch wild animals.

4.Why did the author ask the kids to get out of the car on their way back home?

ATo give herself some time to read.

BTo order some food for them.

CTo play a game with them.

DTo let them cool down.

5.What could be the best title for the passage?

ACharm of the Detour

BThe Road to Bravery

CCreativity out of Necessity

DRoad Trip and Country Life

 

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