Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1.What is discussed in this passage?
A. The content of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
2.According to the passage, a good advertisement should ____________.
A. be both persuasive and effective
B. give people useful information
C. show people a product
D. show people a new idea of a product
3.From the passage, we know that ___________________ .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
4. What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It’s impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
When I was 17，I read a quote that went something like：“If you live each day as if it were your last，someday you’11 most certainly be right．”It made a deep on me．and since then, for the past 33 years，I have in the mirror every morning and asked myself：“If today were the last day of my life， I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a ，I know I need to change something．
Remembering that I’ll be soon is the most important tool I’ve ever known to help me make the big in life because almost everything falls away in the face of death， only what is truly important
About a year ago I was with cancer. My doctor even advised me to go home and get my affairs order，which is a doctor’s way of telling people to prepare to die．I with that diagnosis all day． ，at last an advanced test showed that it was a very rare cancer that is with surgery．I had the surgery and I’m fine now.
wants to die．Even people who want to go to heaven don’t want to die to get there And yet death is the destination we all ．No one has ever escaped it. And that is as it should be，because death is very likely the single best invention of ．It is life's change agent. It clears out the old to for the new．Right now the new is you, but someday not too from now，you will gradually become the old and be cleared away．Sorry to be so dramatic，but it is quite true．
Your time is ，so don’t waste it living someone else’s 1ife．Don’t be by dogma(教条) —which is living with the results of other people’s thinking．Don’t let the noise of others’ opinions drown out your own inner ．And most importantly，have the courage to follow your heart
1.A. impression B. curse C. decision D. joke
2.A. seen B. looked C. found D. 1ost
3.A. would B. should C. might D. could
4.A. hurry B. 1ine C. moment D. row
5.A. successful B. rich C. dead D. frustrated
6.A. apologies B. fortune C. impressions D. choices
7.A. proving B. leaving C. confirming D. telling
8.A. diagnosed B. cured C. treated D. round
9.A. on B. for C. in D. at
10.A. met B. got C. did D. 1ived
11.A. However B. But C. Therefore D. So
12.A. incurable B. curable C. fatal D. changeable
13.A. Anyone B. Someone C. No one D. Everyone
14.A. want B. avoid C. share D. escape
15.A. destination B. 1ife C. science D. disease
16.A. make up B. make for C. make our D. make way
17.A. distant B. short C. long D. away
18.A. 1imited B. rare C. enough D. 1ost
19.A. wasted B. cheated C. excited D. trapped
20.A. voice B. love C. direction D. confusion
-- I’ll be away on a business trip. Would you mind looking after my cat?
-- Not at all. ___________________.
A. I’ve no time B. I’d rather not C. I’d like it D. I’d be happy to
She made a in our plan to play basketball when it started to rain.
A.turn B.switch C.point D.exchange
Now I come here at the of Mr.Smith to assist him finishing the work.
A.requirement B.remark C.demand D.request
We regret to inform you that there are no tickets for Friday’s performance.
A.available B.useful C.convenient D.affordable
