When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
1.What does the passage mainly tell us?
A．How to use music in advertising.
B．Advertising music can help sell products.
C．How to get an advertising jingle.
D．Advertisements are important in promoting.
2.What makes concepts of an advertising jingle sound attractive?
A．Wonderful sayings. B．Word and pictures.
C．Beautiful voice. D．Music and tune.
3.According to the writer, the best way to get an advertising jingle is____.
A．to collect works from public B．to invite a famous singer
C．to get advice from experts D．to hire a top songwriter
4.What’s the advantage of your running a contest for an advertising jingle?
A．It will save much time. B．You can get the best works.
C．It will cost less money. D．You can sell more products.
Nowhere else like Alaska can you enjoy a whale exploding out of the water or an eagle pulling a silver fish from the river. Combine these images with high mountains, brilliant icebergs and wonderful meals and you really do have the Best of Alaska! Join us for an unforgettable 7-day holiday to Alaska!
You can have fun here:
JUNEAU: Juneau, the state capital, is rich in culture and scenic beauty. It is here that we start and end our trip.
HAINES: Haines is a small community located along the fjords (峡湾). The natural beauty and expansive wilderness found here have made Haines an important center for adventure in Alaska.
ALASKA INDIAN ARTS: Alaska Indian Arts is a nonprofit corporation devoted to the preservation and continuation of traditional native craft and culture of the Northwest Native Tribes. You can spend a few hours learning carving, playing native beading (珠子) from local artists.
SKAGWAY: Skagway is a lively town, which still reflects its gold rush roots and origins. In Skagway, you may stop at the Klondike Gold Rush National Park Visitor’s Center and ride the White Pass Yukon Route Railway.
GUSTAVUS: Gustavus is the gateway to Glacier Bay National Park. You’ll stay at a comfortable house here for two nights. This will be the base for both the whale-watching excursion (远足) and a full day cruise (巡游) in Glacier Bay.
DATES/ PRICES:
May 16, June 20, July 18, August 15.
7 days --- $3,500, including lodging, all meals, excursions, guides, park fees, sales taxes, and transportation between Juneau, Skagway, Haines, and Gustavus. Not included: Alcohol, personal items, airfare to and from Juneau.
Contact:
E-mail: info@alaskamountainguides.com
Call: 1.800.766.3396
Address: Alaska Mountain Guides& Climbing School
P.O. Box 1081, Haines AK 99827
1.Where can you get to know the local history?
A．In Skagway. B．In Juneau.
C．In Haines. D．In Gustavus.
2.You can watch a whale exploding out of the water at ________.
A．the White Pass Yukon
B．the Klondike Gold Rush National Park
C．Gacier Bay National Park
D．the fjords
3.The text is mainly written to ________.
A．tell people how to visit Alaska
B．explain why Alaska is famous
C．introduce beautiful places in Alaska
D．attract people to visit Alaska
Many years ago, I pulled a family out of a burning car somewhere in Wyoming. Last week I received a telephone call from a woman who could not stop crying as she told me that one of my stories had saved her son from committing suicide. In closing she called me a hero.
That got me thinking about what a hero is. Was I a hero because I pulled a family from a burning car? If so, how could I be a hero just because I wrote a story that saved someone’s life?
Today I looked up the word “hero” in the dictionary to see exactly what it meant. It read “a person who does something brave” and also “a person who is good and noble”.
That statement impressed me more than the part about being brave. So I thought about something very important. And I remembered what happened to me years ago.
After my marriage of twenty years ended, I was in such a condition. I was within hours trying to get up enough courage to end the pain and misery. When I returned home, someone had sent me a card in the mail which told me how much they would appreciate me as a friend. That wonderful card probably saved my life. That person, without even knowing it, saved a life and became a hero.
The many stories I kept writing in the following years saved the life of a teenage boy. In turn that makes the person who sent me the card a double hero. I suppose that is why I fight so hard to help the children now living in orphanages (孤儿院). Most children come out of these institutions with a very hard and bitter attitude against the world. The gifts we send them let them know that they have not been forgotten. Hopefully, most of them will never hurt anyone because of the kindness shown to them by those of us who cared. If it works, we will also become "heroes".
1.The main idea of the passage is _______________.
A．why the writer should be a hero B．that everyone is a hero
C．whether the writer is a hero D．what a hero exactly is
2.Why did the woman call the writer a hero at the end of the call?
A．Because he asked her son not to kill himself.
B．Because he saved a family from a burning car.
C．Because his story saved her son’s life.
D．Because he was cute and kind to everybody.
3.What does the underlined word “it” in the last sentence of Paragraph 5 refer to?
A．The fact that the sender helped the writer.
B．The action of sending the card.
C．The wonderful card the writer received.
D．The fact that the sender was a friend of the writer.
4.According to the writer, who can be considered as a hero?
A．A person who is brave.
B．A person who helps someone in trouble.
C．A person who can hold a door for others.
D．A person who writes wonderful stories.
Mackenzie Hughes had just returned from school and was waiting for her older brothers to arrive home. She was home alone 1 a man started knocking on the front door, turning the handle and trying to 2 .
She’s 12 years old and she was 3 . So she dialed 9-1-1 and reached the operator Rachelle Berry. After a brief talk, Berry 4 what was happening. “OK, hang on, OK? Can you get in a 5 ?” Berry asked. Mackenzie told Berry that her phone --- it wasn’t cordless (无绳的) --- wouldn’t reach into the cupboard. “Will the phone reach under your bed?” Berry asked 6 . “No,” Mackenzie said.
“Can you hide under a 7 and pull your bedspread over you?” That’s 8 what Mackenzie did. She hid under her blanket, holding the phone and listening to Berry’s voice.
Berry talked quietly, which 9 Mackenzie. It helped, too, when Berry told her to think of something 10 . “Try not to cry,” Berry told Mackenzie during the call. “ I know it’s 11 . Do you have something you can hold onto?” Mackenzie struggled to 12 tears. She couldn’t 13 anything without showing her hiding spot. “ It’s OK,” Berry said. “You’ve got me here with you.”
“He’s in my room,” Mackenzie 14 . “Now be quiet, OK? Just don’t talk,” Berry said. For much of the call, Berry dropped her voice to a whisper, 15 the intruder (闯入者) might hear her voice over the phone. 16 , the man came into her room, then left.
Berry told Mackenzie that the 17 were on their way. Minutes later, they arrived and 18 one man in the backyard and another man in a getaway car.
On Thursday morning, the Emergency Communications Bureau gave Mackenzie its Hero Award for her 19 . Berry also received high praise. And then it was off to school for Mackenzie. But first Berry had something to 20 to the middle-schooler: a cordless phone.
1. A．until B．before C．because D．when
2. A．get in B．get away C．get around D．get through
3. A．annoyed B．scared C．curious D．surprised
4. A．remembered B．realized C．reviewed D．recalled
5. A．bedroom B．kitchen C．cupboard D．bathroom
6. A．anxiously B．calmly C．carefully D．happily
7. A．sofa B．bed C．table D．blanket
8. A．ever B．never C．just D．still
9. A．worried B．helped C．moved D．upset
10. A．interesting B．strange C．wrong D．valuable
11. A．hard B．important C．useful D．possible
12. A．hold onto B．hold down C．hold back D．hold up
13. A．discover B．imagine C．reach D．invent
14. A．cried B．shouted C．whispered D．replied
15. A．assuming B．believing C．fearing D．confirming
16. A．Obviously B．Fortunately C．Probably D．Certainly
17. A．parents B．brothers C．police D．neighbors
18. A．met B．killed C．arrested D．found
19. A．contribution B．success C．kindness D．bravery
20. A．lend B．present C．show D．mail
The famous professor’s lectures, though ____ informal, are considered far more informative and interesting.
A．occasionally B．constantly C．regularly D．usually
____ through Africa, the infectious disease jumping from children to adults killed 1,000 people.
A．Swept B．Having been swept C．Having swept D．Sweeping
