You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3.Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
I believe in miracles because I've seen so many of them. One day, a patient was referred to me who was one hundred and two years old. “There’s a 1in my upper jaw,”she said. “I told my own dentist it's nothing, but he 2I come to see you” .
Her eighty-year-old son accompanied her. He would 3_ to add something, but she stopped him. She wanted to tell everything herself. I found a large cancer that spread over much of the 4_ of her mouth. A careful examination later 5that it was a particularly bad sort of cancer.
During her next appointment, I explained to her the 6of the problem. She clasped my hand in hers and said, “I know you’re worried about me, but I’m just 7_ . ”
I thought otherwise. After considerable 8on my part, and kindness on her part because she wanted to 9_ me, she agreed to have me refer her to a cancer surgeon. She saw him, but as I expected, 10_ treatment.
About six months later she returned to my office, still energetic and 11.
“How are you? ”I asked.
“I’m just fine., honey, ”she responded 12high spirits. “When can I get stared on fixing my dentures(假牙)? ”
Surprised to see her at all, I answered 13, “Let me take a look in your mouth and we’ll see about it. ”
I couldn’t believe my eyes. The cancer that had 14nearly the entire roof of her mouth was gone—only one small area of redness 15_ .
I had read of such things happening, but had 16_ seen them with my own eyes. That was my first miracle. Since then I've seen many others, because they keep getting 17_ to see. In fact, miracles are daily events for me now. And people are in miracle, 18through them we have a chance to know ourselves and to 19the miracles of one another.
Since my first miracle, I've come to understand that the time and place for a miracle is _20_ we choose to find it .
1.A．cut B．pain C．wound D．cancer
2.A．declared B．suspected C．promised D．insisted
3.A．refuse B．continue C．attempt D．manage
4.A．roof B．coiner C．bottom D．surface
5.A．confirmed B．convinced C. considered D．concluded
6.A．possibility B．importance C．seriousness D．resolution
7.A．old B．sick C．fine D．glad
8.A．permission B．support C．approval D．effort
9.A．persuade B．please C．encourage D．astonish
10.A．declined B．provided C．received D．required
11.A．healthy B．elegant C．optimistic D．humorous
12.A．to B．in C．with D．by
13.A．worriedly B．confusedly C．patiently D．confidently
14.A．covered B．reached C．spread D．grown
15.A．cured B．faded C．expanded D．remained
16.A．ever B．also C．never D．already
17.A．easier B．rarer C．happier D．closer
18.A．or B．so C．yet D．for
19.A．read B．make C．keep D．see
20.A．whatever B．wherever C．whoever D．whichever
_______ the same mistake again made his parents unhappy; ______ by his parents, he left ______ .
A. His being made; criticizing; disappointed B. He has made; criticized; disappointed C. He had made; criticized; disappointing D. His making; criticized; disappointed
He ______ the key, so we ______ into the office.
A. hadn’t left; can’t B. didn’t leave; couldn’t have got
C. hadn’t left; couldn’t get D. hasn’t left; couldn’t get
The colour and style ______ me but the size doesn’t _______ me.
A. fit; suit B.suit; fit C. fit; suits D. fit; suit
If you ________ at school, you _______ a college student now.
A. had studied hard; would have been B. should have studied hard; should have been C. had studied hard; would be D. would study hard; must have been
