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Every day,it is easy to see advertisemen...

Every day,it is easy to see advertisements in English all around us.Look at your own bags and clothes,and at the bags and clothes of your classmates.How many different advertisements can you see which use English words?

Often bags and clothes show the name of the company that made them.This is a popular form. A special picture or symbol called a logo(标识语)is sometimes used.Logos appear on many different products(产品).They are popular because when you see a logo,it is hard to forget that product or company.

It is common to see advertisements on TV and hear them on the radio.Most advertisements are very short.Sometimes the advertisers use a short sentence which is easy for people to say and remember. Nike,for example,has a simple English sentence  which is used all around the world:“Just do it.”Advertisements often use funny situations as well. It is simple to remember it.

All advertisements are designed(设计)to make people buy a product.An advertisement for a soft drink,for example,might show a group of young people who are having fun.The young people are all drinking the soft drink.Advertisers are saying to you,“Why don’t you buy this drink and be like these people? You can be young and modern.”

You might think that advertisements are not after you,but next time you buy a soft drink,ask yourself this question:Why am I buying this particular(特别的)product?

1.From the passage,we know that_______

A.all the advertisements around us are written in English

B.many bags have the name of the company that made them

C.having soft drinks makes a person young and modern

D.advertisements are only after young people

2.A good logo is_______

A.easy to remember

B.a useful product

C.difficult to understand

D.easy to buy

3.People are most likely to remember an advertisement that is_______

A.in English    B.long    C.funny    D.famous

4.All advertisements are designed to_______

A.sell you something you don’t want

B.make you young and modern

C.make you buy the product

D.show you what you need to buy

5.The best title of this passage may be_______

A.Advertisements for Bags and Clothes

B.Advertisements on TV and Radio

C.Advertisements  About  Sports

D.Advertisements  Around  Us

 

1.B 2.A 3.C 4.C 5.D 【解析】 试题分析:这篇文章讲述的是我们每天随处可见英语广告,所有的广告设计都是为的是让人们去买产品,都是为了让人们记住该产品。 1.B考查细节理解题。根据文中第二段第一句 “Often bags and clothes show the name of the company that made them.”理解可知选B。 2.A考查细节理解题。根据文中第二段第五句 “They are popular because when you see a logo,it is hard to forget that product or company.”理解可知选A。 3.C考查细节理解题。根据文中第三段倒数第二句 “Advertisements often use funny situations as well.It is simple to remember it.”理解可知选C。 4.C考查细节理解题。根据文中第四段第一句“All advertisements are designed(设计)to make people buy a product.”理解可知选C。 5. 考点:考查文化类短文阅读。
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