Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1.What is discussed in this passage?
A. The content（内容） of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
2. From the passage, we can infer that _________
A. modern advertising has less influence on customers
B. once customers see ads about a new cereal, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
3.What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It's impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
1.The incorrect description of London Eye is that_______.
A. it is one of the world's tallest observation wheels
B. you can sec up t0 40 kilometers away in all directions from each capsule
C. it has 32 capsules and carries around l,000 visitors every day
D. you can enjoy a full 360-degree panorama when you are at the top of the wheel
2.The aim of opening Buckingham Palace to the public every summer is to_______.
A. raise money for building a new palace
B. let visitors see the Changing of the Guard
C. let visitors enjoy the Queen's country residence
D. raise money for repairing it and let visitors enjoy it
3.From the passage, we know that_______.
A. the British Museum is opened for free only in summer
B. the British Museum has more than 70 million objects
C some of the treasures were brought to England by foreign visitors
D. you may need 7 days to enjoy everything in the British Museum
In the United States, sixteen, eighteen, and twenty-one are important ages in a person's life. There are no special celebrations for these birthdays, but each is a time when a person can do new things to mark their transition(转变) into adulthood.
After turning sixteen a person can work, get a driver's license and leave home. Many high school students learn to drive and get part-time jobs soon after celebrating their sixteenth birthday. At the age of eighteen a person in the United States can vote and smoke, but they are prohibited from going into nightclubs, buying wine or gambling(贿博) until they are twenty-one.
In many Latin(拉丁的) cultures, a young woman's fifteenth birthday is important. At this age, she is regarded as an adult. To mark this special day, families with teenage daughters have a celebration called a Quinceanera. The day begins with the young woman and her family going to church. Later, there is a party and many guests are invited.
In Japan, young people became adults at twenty. At this age, they can legally(合法地) vote, drink wine and smoke. The second Monday in January is a national holiday called "Coming of Age Day". On this day, twenty-year-old celebrates by first going to church to pray with their families. Later, they listen to speeches given by city and school leaders, Afterward, they may celebrate with family or friends late into the night.
In some countries, birthday celebrations continue through adulthood. Some people celebrate their fortieth and fiftieth birthdays, or their retirement year, with a huge party.
1.In the United States, age sixteen marks the time when you can _______.
A. vote and drive B. drive and get a job
C. drink wine and smoke D. go into nightclubs .
2.Which of the following is not the turning point in a person life in the USA?
A. The 15th birthday B. The 16th birthday
C. The 18th birthday D. The 21st birthday
3.What is the meaning of the word "prohibit”？
A．允许 B. 禁止 C． 终止 D．停止
I used to live selfishly, I should admit(承认). But one changed me.
I was on my lunch break and had the office to get something to eat . On the way, I saw a Busker(街头艺人)，with a hat in front of him. I had some in my pocket but I would not give them to him, thinking to myself he would use the money to take drugs or drink too much. He like that type-young and ragged（衣衫褴褛）. But what was I going to spend the money on ? Only to buy a can of Coca-Cola or chocolate! I then realized I had no right to place myself above him just because he was busking.
I and dropped all the coins into his hat, and he smiled at me, I watched for a while. As selfish as it sounds, I looked forward to something more to come from that moment—a feeling of or satisfaction, for example. But nothing happened. Disappointedly, I walked off.“It proved to be a waste of ,”I thought.
On my way home at the end of the , I saw the busker again and he was packing up . I watched him pick up the hat and walk to a cafe counter. There he poured the total contents into a tin collecting for an earthquake fund-raising event. He was busking for charity！
Now I donate any I have to charity tins and enjoy the feeling of giving.
1.A. time B. moment C. point D. second
2.A. left B. cleaned C. prepared D. searched
3.A.chocolatesB. coins C. tins D. drugs
4.A. almost B. only C. rather D. still
5.A. acted B. looked C. sounded D. smelt
6.A. waited B. followed C. stopped D. arrived
7.A.happiness B. sadness C. love D. hate
8.A. words B. time C. space D. money
9.A. moment B. day C. break D. event
10.A. work B. time C. energy D. change
— Pudong Airport, please. I have to be there by 7:00.
— ______________, but I'll do my best.
A. I can't promise anything
B. Don’t worry
C. We still have enough time left
D. Sorry, I can’t
It is difficult for us to learn a lesson in life we’ve in fact had that lesson.
A. until B. after C. since D. When
