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Honesty is a basic element in friendsmaking and that is ________ it requires to keep everlasting friendship.

Ahow  Bwhich  Cwhether  Dwhat

 

(2013·山东卷)Sparrow is a fastfood chain with 200 restaurants.Some years agothe group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of decliningthe chain was generally in an unhealthy state.With more and more fastfood concepts reaching the marketthe Sparrow menu had to struggle for attention.And to make matters worseits new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years until a new CEOCarl Pearsondecided to build up its market share.He did a surveywhich showed that consumers who already used Sparrow restaurants were extremely positive about the chainwhile customers of other fastfood chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resistedarguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to successrather than customers' spending power.Finallythe owner accepted his idea.

The campaign itself changed the traditional advertising style of the fastfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific productthe intention was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image.For examplehe offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)

These efforts paid offand Sparrow soon became one of the most successful fastfood chains in the regions where it operated.

1.Which was one of the problems Sparrow faced before Pearson became CEO?

AThe number of its customers was declining.

BIts customers found the food unhealthy.

CIt was in need of financial support.

DMost of its restaurants were closed.

2.What does the underlined word “them” in Paragraph 2 refer to?

ACustomers of Sparrow restaurants.

BSparrow restaurants.

CCustomers of other fastfood chains.

DOther fastfood chains.

3.For what purpose did Pearson start the advertising campaign?

ATo build a good relationship with the public.

BTo stress the unusual tradition of Sparrow.

CTo learn about customers' spending power.

DTo meet the challenge from Marcy's restaurants.

4.What was Pearson's achievement as a CEO?

AHe managed to pay off Sparrow's debts.

BHe made Sparrow much more competitive.

CHe helped Sparrow take over a company.

DHe improved the welfare of Sparrow employees.

 

The Healthy Habits Survey(调查)shows that only about one third of American seniors have correct habits. Here are some findings and expert advice.

1How many times did you brush your teeth yesterday?

·FindingA full 33% of seniors brush their teeth only once a day.

·StepRemove the 300 types of bacteria in your mouth each morning with a batteryoperated toothbrush. Brush gently for 2 minutes, at least twice a day.

2How many times did you wash your hands or bathe yesterday?

·FindingSeniors, on average, bathe fewer than 3 days a week. And nearly 30%wash their hands only 4 times a day—half of the number doctors recommend.

·StepWe touch our faces around 3,000 times a dayoften inviting germs(病菌)to enter our mouth, nose, and eyes.Use toilet paper to avoid touching the door handle. And, most important, wash your hands often with hot running water and soap for 20 seconds.

3How often do you think about fighting germs?

·FindingSeniors are not fighting germs as well as they should.

·StepBe aware of germs. Do you know it is not your toilet but your kitchen sponge(海绵)that can carry more germs than anything else? To kill these germs, keep your sponge in the microwave for 10 seconds.

1.What is found out about American seniors?

AMost of them have good habits.

BNearly 30%of them bathe three days a week.

CAll of them are fighting germs better than expected.

DAbout one third of them brush their teeth only once a day.

2.Doctors suggest that people should wash their hands ________.

Atwice a day  Bthree times a day

Cfour times a day  Deight times a day

3.Which of the following is true according to the text?

AWe should keep from touching our faces.

BThere are less than 300 types of bacteria in the mouth.

CA kitchen sponge can carry more germs than a toilet.

DWe should wash our hands before touching a door handle.

4.The text probably comes from________.

Aa guide book  Ba popular magazine

Ca book review  Dan official document

 

I travel to the Binhai New Area by light railway every day________ do many businessmen who live in downtown Tianjin.

Aas   Bwhich  Cwhen  Dthough

 

A person ________ email account is full won't be able to send or receive any emails.

Awho   Bwhom  Cwhose   Dwhoever

 

She'll never forget her stay there ________ she found her son who had gone missing two years before.

Athat   Bwhich  Cwhere   Dwhen

 

Gun control is a subject ________ Americans have argued for a long time.

Aof which   Bwith which

Cabout which   Dinto which

 

Whenever I met her________ was fairly oftenshe greeted me with a sweet smile.

Awho   Bwhich  Cwhen   Dthat

 

She brought with her three friendsnone of ________ I had ever met before.

Athem   Bwho  Cwhom   Dthese

 

The house ________ I grew up has been taken down and replaced by an office building.

Ain it  Bin  Cin that  Din which

 

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