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Making an advertisement for television o...

Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54  Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.

Research, market testing, talent, and money—all come together to make us want to buy a product.  55  The sales of charm went up once the ads began. TV commercials actually buy their way into our head.  56 

And the ads work because so much time and attention are given to them.  57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

We laugh at commercials. We don’t think we pay much attention to them.  58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

A.No matter how bad we think a commercial is, it works.

B.And this does not include the cost of paying for air time.

C.We, in return, buy the product.

D.The purpose of all the efforts made in producing TV commercials is to show how valuable the product is.

E. Here are some rules of commercial ad making.

F. TV commercials are a good guide to buyers.

G. But evidence shows we are kidding ourselves.

 

 B  A  C  E  G 【解析】 试题解析:  由第一句话意思制作电视广告比制作电影花费的多可知是谈论花费问题故选B.句意是这还不包括电影或电视开始时间的花费。  由后面一句广告又一次播出可知是谈论广告的播出是我们必须接受的。故选A。句意是不管我们认为这个广告是多么的糟糕,它都在播放。  由TV commercials actually buy their way into our head.可知电视广告是为了促使我们购买他们的产品。故选C.句意是反过来,是我们购买产品。  根据下文主要讲不同的广告有不同的制作目的,可知制作广告有一定的规则故选E.句意是这里有很多制作广告的规则。  由下文讲电视广告不是一个骗人的事情,而是一个很大的生意,故选G.句意是很多迹象表明我们在欺骗自己。 考点:议论文的阅读。
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You try, and fail. Then try again. Until at last, if you have some gift for it, the failures become less frequent, or at any rate less apparantly.

It is this ability to cover up one’s defects that is finally regarded as accomplishment or achievement.

Along the way there are the discouragements of unkind criticism, outright rejection, troublesome insecurity and irregular inability to meet debts.

It is uncommon, therefore, to come across a book containing advice of much practical value for anyone toying(漫不经心地考虑) with the dangerous idea of staring on a writing life.

A friend recently lent me such a book, however - one I wish I’d had the luck to read years ago, and which I would recommend to any young person devoted to making a career of words. It is the autobiography (自传) of the English novelist Anthony Trollope, first published in 1883, the year after his death.

Needing some means to support himself, Trollope at age 19 worked as a junior clerk in the British postal service. He was at his desk at 5:30 each morning to write for three hours. And he remained in the mail service 33 years, long after reputation and prosperity had come to him.

Now, what of his advice in his works?

1. For safety’s sake, arm yourself with some other skills, some other line of work to fall back on(求助)。 That way, failure at writing, though the disappointment may appear, will not mean ruin.

2. Do not depend too much on inspiration. Writing is a craft, which Trollope compared to the craft of shoemaking. The shoemaker who has just turned out one pair of his work sets to work immediately on the next pair.

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5. Do not be carried away by praise. And, above all, do not be injured by criticism.

6. Understand the risks of writing for a living. “The career, when successful, is pleasant enough certainly; but when unsuccessful, it is of all careers the most painful.”

1.This passage mainly discusses__________.

A.the difficulties and risks of making a career of words

B.the uselessness of instructions contained in writing guidebooks

C.the autobiography of the 19th century English novelist Anthony Trollope

D.sound advice provided in Anthony. Trollope’s autobiography

2. From the context we can figure out that the underlined word “defect” in Paragraph 3 means__.

A.advantage

B.fault

C.truth

D.disadvantage

3.According to the author, writing _______.

A.is basically a self-taught occupation and no instructions on how to deal with it are of any practical use

B.is a “trial and error” process and it does not count whether you have the gift for writing or not

C.for a living is the most pleasant of all careers, full of praise and enjoyment

D.sometimes provides good hopes of winning public praise and escaping povert

4.From the passage we may infer that the author is most probably        

A.an instructor of writing

B.a writer

C.an educator

D.a publisher

 

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So it doesn’t matter if your anger is caused by the traffic or other things. Learning to let it go is important. Techniques such as deep breath or thought can help. Or just ask yourself if it’s worth hurting yourself by staying angry with someone else.

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1. The author of the passage tries to make his viewpoint clear ______.

A.by raising his own examples.

B.based on his own experience.

C.by mentioning some studies.

D.by mentioning some typical patients.

2. The example of the cartoon book characters is taken in the passage to____.

A.support the viewpoint that anger and hatred harm physical and mental health.

B.introduce a famous expert.

C.let the reader know the different colours of cartoon faces.

D.show how to control one’s temper.

3.The underlined phrase “holding on to” in this passage possibly means“__”。

A.removing.

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C.getting rid of.

D.learning about.

4.The best title for this passage is probably _______.

A.Forgiveness.

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C.A Secret to Keeping Health.

D.Anger Is Bad for Health.

 

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On the morning of his graduation day his father called him into his own study and told him how 29 he was to have such a fine son. He handed his son a beautiful gift box. 30 but slightly disappointed, the young man 31 the box and found a lovely book. 32, he raised his voice at his father and said. “33 all your money you give me a book?” And rushed out of the house 34 the book in the study 

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1.

A.expected.

B.enjoyed.

C.admired.

D.owned

 

2.

A.finding

B.proving

C.deciding

D.knowing

 

3.

A.afford.

B.offer

C.keep

D.like

 

4.

A.encouraged.

B.comfortable

C.proud.

D.moved

 

5.

A.Nervous

B.Serious

C.Careful

D.Curious

 

6.

A.packed.

B.opened.

C.picked up

D.put aside

 

7.

A.Angrily

B.Eagerly

C.Calmly

D.Anxiously

 

8.

A.At

B.From

C.With

D.To

 

9.

A.toasting

B.putting

C.forgetting

D.leaving

 

10.

A.until

B.as

C.before

D.unless

 

11.

A.learned .

B.realized.

C.recognized.

D.admitted

 

12.

A.get to

B.search for

C.turn to

D.leave for

 

13.

A.much

B.still

C.hardly

D.quite

 

14.

A.year

B.month

C.week

D.day

 

15.

A.clean

B.read.

C.turn

D.count

 

16.

A.lost

B.came

C.appeared.

D.dropped

 

17.

A.old.

B.same

C.special

D.new

 

18.

A.remembered.

B.desired.

C.found.

D.met

 

19.

A.picture

B.place

C.date

D.met

 

20.

A.word.

B.information

C.date

D.card

 

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