根据短文内容，从下框的A—F选项中选出能概括每一段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余选项。
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A．Ways to advertise a product B．Things to be advertised C．Advantages of advertising D．A scientific business E．Preparations for an advertisement F．Ways to try out an advertisement |
61．__________________
Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．
62．______________________
What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example．Large boards can be used for printed posters,especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light planes can be used to pull huge signs as they fly slowly over a city．
63．________________
Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half．" Now, all parts of an advertising programme are properly measured and researched．
64． _________________
How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．
65．_________________
When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．
Why is pink or purple a color for girls and blue or brown for boys?
The answer depends largely on cultural values as well as personal experiences. To the Egyptians, green was a color that represented the hope and joy of spring, while for Muslims, it means heaven. Red is a symbol of good luck in many cultures. In China, children are given money in a red envelope to bring good fortune in the New Year. For many nations, blue is a symbol of protection and religious beliefs. Greek people often wear a blue necklace hoping to protect themselves against evils（灾祸）.
People’s choice of colors is also influenced by their bodies’ reactions （反应）toward them. Green is said to be the most restful color. It has the ability to reduce pain and relax people both mentally and physically. People who work in green environment have been found to have fewer stomach aches.
Red can cause a person’s blood pressure to rise and increase people’s appetites（食欲）. Many decorators will include different shades of red in the restaurant. Similarly, many commercial websites will have a red “Buy Now” button because red is a color that easily catches a person’s eye.
Blue is another calming color. Unlike red, blue can cause people to lose appetite. So if you want to eat less, some suggest that eating from blue plates can help.
The next time you are deciding on what to wear or what color to decorate your room, think about the color carefully.
1.Muslims regard green as a symbol of heaven mainly because of their .
A. cultural values B. commercial purposes
C. personal experiences D. physical reactions to the color
2.Why will many commercial websites have a red “Buy Now” button?
A. To relax people physically.
B. To increase people’s appetites.
C. To encourage people to make a purchase.
D. To cause a person’s blood pressure to rise.
3.What color might help lose weight according to the text?
A. Red B. Green. C. Blue. D. Purple.
4.Which of the following would be the most proper title for the text?
A. Colors and Human Beings B. The Cultural Meaning of Color
C. Colors and Personal Experiences D. The Meaning and Function of Color
I was blind, but I was ashamed of it if it was known. I refused to use a white stick and hated asking for help. After all, I was a teenager girl, and I couldn’t bear people to look at me and think I was not like them. I must have been a terrible danger on the roads, Coming across me wandering through the traffic, motorists probably would have to step rapidly on their brakes. Apart from that, there were all sorts of disasters that used to occur on the way to and from work.
One evening, I got off the bus about halfway home where I had to change buses, and as usual I ran into something,“I’m awfully sorry,”I said and stepped forward only to run into it again. When it happened a third time, I realized I had been apologizing to a lamppost. This was just one of the stupid things that constantly happened to me. So I carried on and found the bus stop,which was a request stop, where the bus wouldn’t stop unless passengers wanted to get on or off. No one else was there and I had to try to guess if the bus had arrived.
Generally in this situation, because I hated showing I was blind by asking for help,I tried to guess at the sound.Sometimes I would stop a big lorry and stand there feeling stupid as it drew away. In the end, I usually managed to swallow my pride and ask someone at the stop for help.
But on this particular evening no one joined me at the stop;It seemed that everyone had suddenly decided not to travel by bus. Of course I heard plenty of buses pass,or I thought I did.But because I had given up stopping them for fear of making a fool of myself,I let them all go by.I stood there alone for half an hour without stopping one.Then I gave up.I decided to walk on to the next stop.
1.The girl refused to ask for help because she thought_________
A.she might be recognized B.asking for help looked silly
C.she was normal and independent D.being fond blind was embarrassing
2.After the girl got off the bus that evening,she_________.
A.began to run B.hit a person as usual
C.hit a lamppost by accident D .was caught by something
3.What was the problem with guessing at the sound to stop a bus?
A.Other vehicles （车辆）also stopped there.
B.It was unreliable for making judgments.
C.More lorries than buses responded to the girl.
D.It took too much time for the girl to catch the bus.
4.Finally the girl decided to walk to the next stop,hoping__________.
A.to find people there B.to find more buses there
C.to find the bus by herself there D.to find people more helpful there
Have you ever heard anyone say “It’s raining cats and dogs”? It means “It’s raining hard!”
But sometimes cats and dogs do drop from the sky! Here’s how it happens.
Not so long ago, a country far away had many large rats. The people there said, “ We need cats!” So cats were sent to them by airplane. But the country had many mountains. It was hard for an airplane to land. So the cats came down by parachute(降落伞). Did the cats like the ride? They didn’t say they didn’t! And today they are still catching rats!
In another country far away, there is snow the year around. People sometimes got lost in it.
“We need big dogs!” the people said, “The dogs could find people lost in the snow. The dogs could help bring them home. Where can we get big dogs?”
A man across the sea had big dogs to sell. “I will send dogs to you,” he said. “ I have some very big ones. They can find people lost in the snow.”He sent the dogs by airplane.
But the airplane did not land in the snow. The dogs came down by parachute ---- you guessed it !Did the dogs like the ride? They didn’t say they didn’t! And today they are well and happy.They find anyone who gets lost in the snow. Then they help him get home. Good dogs!Remember it, so you can say, “ Yes, it does rain cats and dogs sometimes. They came down by parachute!”
1.The underlined word “ it” In Paragraph 2 refers to __________.
A．the weather
B．the saying “It’s raining cats and dogs.”
C．the saying “It’s raining hard.”
D．the fact that real cats and dogs drop from the sky.
2.Cats and dogs drop from the sky because ______.
A．there are many mountains in the country.
B. it snows the year around in the country.
C. was hard for a plane to land in the two countries.
D. coming down by parachute could save money.
3.The main purpose of the passage is to _________________.
A．tell the readers cats and dogs do drop from the sky
B．tell the readers of a new meaning about an old saying.
C．show cats and dogs are our good friends.
D．show parachute is an important
Welcome to one of the largest collections of footwear（鞋类）in the world that will make you green with envy. Here at the Footwear Museum you can see exhibits（展品）from all over the world. You can find out about shoes worn by everyone from the Ancient Egyptians to pop stars.
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Room 1 The celebrity（名人）footwear section is probably the most popular in the entire museum. Started in the 1950s there is a wide variety of shoes and boots belonging to everyone from queens and presidents to pop stars and actors! Most visitors find the celebrities’ choice of footwear extremely interesting.
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Room 2 Most of our visitors are amazed —and shocked— by the collection of “special purpose”shoes on exhibition here at the Museum of Footwear. For example, there are Chinese shoes made of silk, that were worn by women to tie their feet firmly to prevent them from growing too much!
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Room 3 As well as shoes and boots the museum also exhibits shoe-shaped objects. The variety is unbelievable. For example, there is a metal lamp that resembles a pair of shoes, and Greek wine bottles that like legs!
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The footwear Library People come from all over the world to study in our excellent footwear library. Designers and researchers come here to look up information on anything and everything related to the subject of footwear.
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1.Where would you find a famous singer’s shoes?
A. Room1. B. Room 2. C. Room 3 D.The footwear Library
2.All exhibits in each room ________________ .
A. share the same theme B. have the same shape
C. are made of the same material D. belong to the same social class
3.Which of the following is true according to the text?
A. The oldest exhibits in Room 1 were made in the 1950s.
B. Room 2 is the most visited place in the museum.
C. Room 3 has a richer variety of exhibits than the other two.
D. Researchers come to the Footwear Library for data.
4.The purpose of the text is to get more people to __________________.
A. do research B. design shoes
C. visit the museum D. follow celebrities
When I settled in Chicago，my new city seemed so big and unfriendly. Then I had a 26 problem and had to go to hospital for a 27 examination.
It seemed a small 28 compared to the one I was about to face ,but things started to go 29 right from the beginning , Not having a car or 30 the city, I was depending on a couple of buses to get me from A to B. 31 I’d left myself plenty of time, soon it was 32 I was going to be late, as I had mistakenly boarded a bus that was taking me in the 33 direction.
I 34 the bus and stood on the pavement not knowing what to do. I looked into the eyes of a 35 , who was trying to get past me. 36 , instead of moving on ,she stopped to ask if I was 37 . After I explained my 38 to her, she pointed to a bus stop across the street , where a bus would take me back into the city to my 39 . Sitting there waiting, I felt 40 that someone had been willing to help . 41 , hearing a horn （喇叭） nearby, I looked up to see a car with my new friend 42 at me to get in, She had returned to offer me a 43 to the hospital.
Such unexpected 44 from a passer-by was a lovely gift to receive. As I climbed out of the car at the hospital and turned to thank her, she smiled and told me not to lose 45 , for all things are possible.
1.A. physical B. traveling C. social D. housing
2.A. scientific B. final C. previous D. thorough
3.A. chance B. challenge C. success D. error
4.A. wrong B. easy C. fast D. ahead
5.A. leaving B. visiting C. knowing D. appreciating
6.A. Although B. Since C. Unless D. Once
7.A. strange B. necessary C. obvious D. important
8.A. same B. right C. general D. opposite
9.A. looked at B. waited for C. got off D. ran into
10.A. driver B. friend C. stranger D. gentleman
11.A. Especially B. Surprisingly C. Probably D. Normally
12.A. nervous B. excited C. OK D. dangerous
13.A. idea B. motivation C. excuse D. situation
14.A. appointment B. apartment C. direction D. station
15.A. afraid B. grateful C. certain D. disappointed
16.A. Thus B. Then C. Perhaps D. Surely
17.A. staring B. laughing C. waving D. shouting
18.A. lift B. suggestion C. bike D. guidebook
19.A. results B. news C. kindness D. appearance
20.A. power B. faith C. touch D. support
